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 Reconnecting Nebraska's Farmers and Grocery Retailers

Sponsored by your Nebraska Grocery Industry Association
Nebraska's soybean farmers are proud to bring you this information to help answer customer questions
Nebraska soybean farmers and their checkoff are proud sponsors of the Farmer Goes to Market program, realizing that this program provides an integral link in the food system chain. The information provided in this newsletter is a key step in our educational initiative, providing consumers with information on our effort to provide them with a safe, affordable, abundant food supply.


An educational program produced by Food-Chain Communications and delivered to members of the Nebraska Grocery Industry Association. Farmer Goes to Market was established in 2008 to help bridge the growing gulf between today's grocery retailer and today's farmer, empowering them with full-chain knowledge to carry agriculture's true message to food consumers.


We take great pride in supporting Nebraska's agricultural foundation
The farm and ranch families represented by Nebraska Farm Bureau are proud sponsors of the Farmer Goes to Market program. We take great pride in supporting Nebraska's agricultural foundation. A key part of that effort is to make sure we produce safe and affordable food. This newsletter is an important part of our effort to connect the two most important parts of the food chain -- the farmer and the grocer -- with the goal of increasing consumer awareness and information about how their food is raised in Nebraska.


Navigating the New Food Movement:
Does Government Have any Business
in the Business of Where You Sell Candy?
Should government be dictating candy placement?
The New England Journal of Medicine last week published a pair of commentaries setting up the case for why government should be able to tell you where, when and how you can display candy and other obesity-contributing products. But one question went wholly unanswered in all the media reports about the issue: Is it right for the government to turn you into Big Brother to every shopper? Don't miss this important perspective.

Competitive Commodity Insight:
Some Cheerful News about Pumpkin Supplies

The drought news isn't all bad. Take the case of pumpkins... We all know this summer was brutal on most of Nebraska's crops, as well as the nation's. It appears one bright spot has come just in time for the Halloween season. Click here to see what the word is on the pumpkin crop this year.


Translating Food Technology:

Seven Good Bits of Communication Advice from the Opponents of Biotechnology 

How to better communicate about food GMOs A new campaign heated up this summer to "encourage" grocers to communicate to shoppers about genetically modified organisms in food. The public-relations mill for the campaign suggested seven steps supermarkets ought to take to better communicate about GMOs to their shoppers. We actually think you should take them up on the advice, and here's why.

Foresight on Food Politics:
The Governor Explains His Opposition
to Anti-Agriculture Animal Rightists

Why the governor threatens to

Despite some push-back from allies of the group in Nebraska, Governor Dave Heineman stepped up his opposition to the Washington, D.C., based animal rights group Humane Society of the United States during a forum held in North Platte. Click here to listen to the governor explain in his own words why he intends to "kick the butt" of the anti-agriculture group.


Meet your Farmers...

A Nebraska Farmer's Explanation
of Food-Price Increases     

Click here to hear from real farmers   

Listen to this Madison corn, soybean and cattle farmer explain some realities of food price increases attributable to the drought, as she discusses real-life Nebraska farming with NTV's Marylyn Barnett live at the 2012 Husker Harvest Days farm show. Click here to watch.    

On the Lighter Side:
This Is What You Call
Really Thinking outside the Box
Feeling some days like you're growing a little stale in your thinking?
Take a few minutes to view this inspiring ode to real creativity.

This is what they mean by thinking outside the box

Discover some truth in food