The 2023 TOTY Awards Issue of The Toy Book is Here!

In our special-edition, commemorative issue of The Toy Book, we’re shining a spotlight on the 2023 Toy of the Year finalists across 17 play-focused categories and four new people-focused categories. Read the issue here...

Barbie’s 2023 Career of the Year Collection Features Women in Sports



Each year, Mattel’s Barbie brand features its fashion dolls in new careers. 2023’s dolls bring the focus to sports, a field where women remain historically underrepresented. Read more…

The LEGO Group Pledges Net-Zero Emissions by 2050



The LEGO Group is continuing its ongoing efforts to reduce its environmental impact by pledging to reduce its greenhouse gas emissions to net zero by 2050. The company previously pledged to reduce its emissions by 37% of 2019 levels by 2032. Read more…

Hasbro’s New Infinity Saga Action Figures Bring Back Peak MCU Memories



Marvel Legends is throwing it back to the Infinity Saga with eight new action figures. These collectibles are based on multiple superheroes’ appearances in Captain America: The Winter Soldier, Iron Man, Captain America: Civil War, Thor: The Dark World, and Avengers: Infinity War. Read more at The Pop Insider…

PMI Kids’ World Preps for Toy Fair



PMI Kids’ World is making its second appearance at Toy Fair in New York this year. The Israel-based toy company will be displaying new toys from multiple brands, including Pudgy Penguins, Piñata Smashlings, and more. Read more…

‘Teenage Mutant Ninja Turtles: Mutant Mayhem’ Video Game to Launch Next Year

Teenage Mutant Ninja Turtles: Mutant Mayhem is joining the video game world next year following the launch of the movie last month. The new title from Outright Games takes place months after the events of feature film. Read more…

Bandai Namco Reveals Second Wave of ‘TEKKEN’ GameDimensions Figures



Bandai Namco Toys & Collectibles America’s new line of figures, GameDimensions, debuted this past June, with TEKKEN characters Heihachi and Kazuya Mishima introducing the collection. Now, the second wave of figures has been revealed, adding two more favorites from the classic fighting game. Read more…

Build-A-Bear to Donate Stuffed Animals to Kids and Classrooms in Need on National Teddy Bear Day

In celebration of National Teddy Bear Day on Sept. 9, Build-A-Bear Workshop and the Build-A-Bear Foundation are having a special one-day promotion providing guests an opportunity to participate in a “Buy a Bear, Give a Bear” program. Read more…

Hot Wheels Monster Trucks Live Glow Party Hits the Road Again Next Year



The Hot Wheels Monster Trucks Live Glow Party is returning to more than 35 cities in North America, Europe, and Australia next year. The show from Mattel and Family Entertainment Live transforms the Hot Wheels monster trucks kids play with into a real-life experience they won’t forget. Read more…

Halloween Will Be for Real Life with ‘Bluey’ Costumes and Accessories



The kids are off to preschool and Halloween is just around the corner. Gear up for spooky season with Bluey costumes and accessories from Disguise and Spirit Halloween. Read more at The Toy Insider…

Razor Launches New Ground Force Go Kart



Razor’s latest ride is the company’s electric go kart. The Ground Force Rad Rod is designed for riders ages 6 and up and is modeled after custom built rides. Read more…

‘Zoonicorn’ Gears Up for Toy Fair



Zoonicorn’s master toy licensee United Smile and leading licensee SRM Entertainment are showing off the first look at the toy line inspired by the preschool animated series this fall. Read more…

Polestar and Mattel Partner for Polestar Design Contest, Future Cars



Polestar recently hosted the Polestar Design Contest 2022, with the winning design getting its own full-size model. The company also revealed a new partnership with Mattel‘s Hot Wheels brand, which will result in collaborations on future contests and more. Read more…

The Toy Book Top 10: The Hottest Stories of August 2023



It’s officially September, and that means The Toy Book is hitting the rewind button and taking a look back at some of the hottest stories of August 2023, as chosen by you, the readers. Read more…

In Memoriam: Joan Packard Luks, Former WiT President



Joan Packard Luks, former President of Women in Toys, Licensing & Entertainment (WiT) passed away Tuesday, leaving a legacy of mentorship and work in toys and licensing. Read more…

Moose Toys Names Industry Vet Ronnie Frankowski as Global President

Moose Toys has promoted Ronnie Frankowski to the newly created position of Global President. Frankowski has been in the industry for 20 years and will coordinate the global senior leadership team and ensure the company meets commercial and functional goals in his new role. Read more…

Funko’s Brian Mariotti Resigns from the Company; Steps into Advisory Role

Brian Mariotti, Director and former CEO of Funko, turned in his resignation as a member of the Board and as an employee of the company. The move comes just six weeks after Mariotti ceased serving as CEO and was placed on what was touted as a “six-month sabbatical.” Read more…

Schleich Names Stefan De Loecker as New CEO



Schleich, the German manufacturer of figurines and playsets, has appointed Stefan De Loecker as its new CEO, effective Jan. 1, 2024. Dirk Engelhausen, CEO of Schleich for more than eight years, left Schleich on Aug. 15. Read more…