Volume 55
April 14, 2021
Snapshots, For the Better
  • Base Hits
  • Diagnosis
  • Treatment
  • Best Practices
  • The Right Fit
  • Trusted Advice
Following baseball analogy pathways, our Base Hits series will highlight foundational ideas which, when properly utilized and tracked, score winning progress. As position players have specific roles, each customized design is purposeful. While 3 C’s – Concepts, Content and Coaching characterize our strategic framework, Base Hits are driven by:
  • Diagnosis
  • Treatment
  • Best Practices
On our Grassroots Educational Marketing playing field…
Diagnosis identifies clearly evident needs, discovered via persistent clinical cues about subject matter to more effectively convey. Starting with practice branding and throughout your patients’ decision-making process, selected information must be communicated. Just as hearing and understanding both matter, so does seeing, hearing and interpreting integral messages.
Treatments are thought-provoking designs, versatile formats and eye-catching placements which guide patients’ journeys to well-informed decisions.
This prior issue detailed logical ways to view these essential goals:

Highlights include:
Within your location, from patients’ perspectives, thoughtful sequences of verbal and visual interactions shape perceptions. With awareness, education and counseling goals emphasized, what is in sight will be in mind, especially with team training on natural prompts for caring conversations. From reception to waiting room, testing, consult and checkout, sensibly mapping out 1000s of clinical journeys is ideal for all involved.
Best Practices, with consistent emphasis, are healthy habits which ensure informative materials are effectively shared at point of care. While co-creating a customized educational tool kit is the baseline, your team’s daily utilization is where the action is at.
Now, our first at bat and Base Hit, with The Right Fit.

With May as Better Hearing and Speech Month, the intent is Building Connections. As valuable experience demonstrates, high-integrity standards of care are mission critical to diagnostically assess individual needs, suggest personalized solutions, deliver quality aftercare and achieve optimal quality of life outcomes. As consumers try navigating a confusing hearing care marketplace, with a deluge of special offers streaming into mailboxes and on televisions, how are contrast service options measured or expectations calibrated?

By comparison, how do expectations differ for fine dining vs. fast food?
“The art and science of asking questions
is the source of all knowledge.”
— Thomas Berger
By recognizing this challenging scenario is prevalent, we diagnose needs to treat it with aptly designed educational solutions like The Right Fit.
Those practicing high standards of care, such as real ear measurements, benefit from showcasing them. From hearing care consumer perspectives, most patients do not know what clinical processes are optimal. To promote healthy mindsets, we must explain relevant metrics in easily understood terms. What Top 10 list exemplifies your differentiation? By proudly detailing and proactively displaying, for all to see, conversational triggers will be evident.
Aimed as a deftly aligned double play, our next Base Hit is Trusted Advice. When prospective patients seek care from others not adhering to high standards of care, many hearing care experts express, “how could this patient not ask about A, B & C issue?” How can we attempt resolving this frustration?

Perhaps necessary questions are skipped because patients are not cognizant of them. We choose to explicitly list them, confidently suggesting whomever patients select for their hearing care, these topics should be factually discussed. While reviewing this useful design, ponder what you perceive as highest priority queries.
With The Right Fit and Trusted Advice on base, what Best Practices maximize daily impact? Make it a point to show them and in your own words nurture educational dialogue, daily, not occasionally. While canvas artwork is a large format attention getter, matching handouts drive messages home, facilitating informational retention. 

We then focus on omni-channel applications with patient e-newsletters, physician referrals, website features and social media.

With more Base Hits on deck, our strategic content series will also reflect on proven winners. In your expert opinion, what is the allure for patients to seek personalized care from a locally owned practice instead of a national chain? If so, why? Let’s run through those fundamentals next week.
Bruce Essman
CEO
High Definition Impressions (HDI)



314.276.7392
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