Basic Steps to Starting a Business in New Mexico

View as Webpage

Join us for this No Cost webinar!

Join Business Development Specialist Christopher Garcia from the Small Business Development Center (SBDC) for an engaging webinar that walks you through the essential steps to starting a business in New Mexico, with a strong focus on the critical role of market analysis.

Designed for innovators preparing to pursue grant opportunities, this session will help you build a solid foundation for your venture by understanding your industry, identifying your target market, and evaluating your competition—key components for both business success and funding readiness.

In this webinar, you will learn how to:

Understand the basic steps to starting a business in New Mexico
Conduct meaningful market analysis for your venture
Identify your target market and evaluate your competition
Use research tools to strengthen your business case and funding readiness
Participants will be introduced to powerful market research tools available at no cost to SBDC clients, including IBISWorld, Data Axle, and Census Business Builder. Learn how to leverage these resources to validate your idea, uncover market opportunities, and strengthen your business case.

In addition to market research, we’ll cover the core steps required to establish a business in New Mexico, helping you move from concept to execution with confidence.

This session is hosted by the Technology Commercialization Accelerator at NM Tech, ledby Center Director Estefanita Rawlings, and will be conducted via Zoom.

Thursday, April 30, 2026

11:00am-12:30pm

Hosted Via Zoom

Christopher Garcia
Business Development Specialist

Christopher Garcia is a Business Development Specialist with the SBDC at UNM-Valencia Workforce Training Center, where he has supported entrepreneurs since 2015. He specializes in helping startups navigate the early stages of business development, with expertise in business planning, financial projections, market analysis, tax planning, and website development.

Christopher is known for his practical, hands-on approach, guiding clients through the complexities of launching and growing a business. Prior to joining the New Mexico SBDC, he served in various roles at UNM-Valencia, most recently as Coordinator of Development and Donor Relations.

He holds a Bachelor’s degree in Business Administration and a Master’s degree in Public Administration. Inspired by his grandmother, Sylvia Garcia, a bookkeeper, Christopher developed an early appreciation for business and financial stewardship that continues to shape his work with entrepreneurs today.

Did you miss a webinar?

You can catch the recording on our

YouTube Channel

The New Mexico Small Business Development Center (NMSBDC) Network was established in 1989 through a partnership with the US Small Business Administration, the State of New Mexico, the New Mexico Association of Community Colleges, and the New Mexico Association of Independent Community Colleges. The NMSBDC Network State Office is located on Santa Fe Community College campus. The program provides confidential, no-cost business consulting and low cost business training to entrepreneurs and small businesses throughout the state. Strategically located in 24 communities, we serve all 33 New Mexico counties. NMSBDC consultants have countless years of combined management and ownership expertise and have helped to create more than 35,000 jobs in the state since its inception. Entrepreneurs have access to subject matter experts to help them start, expand and be profitable. For more information visit www.nmsbdc.o rg.

NMSBDC TCA at NM Tech, Estefanita Rawlings, steffie.rawlings@nmt.edu, 575-517-6912