Be Known BEFORE You're Needed
You see it all the time on social media. A friend has a problem they need to solve and they ask for recommendations from people they trust. Whether it's plumbers, HVAC experts, veterinarians, dentists, or suppliers of mulch, internet services or landscaping services, finding a reputable business is a recurring need.

If the public doesn't know your business exists, you're not likely to capitalize on such opportunities. Public radio marketing is a great way to become known before you're needed. A public radio campaign can raise awareness of your brand so that you are first in mind when the need arises. Public radio listeners have a higher level of trust in brands that support their favorite station. For listeners, public radio is more than just a part of their day, it's a part of their lives. Eighty percent consider public media personally important to them, and 73% hold a positive opinion of businesses and nonprofits that sponsor station programming. 
Compared to the U.S. Population as a Whole,
NPR Listeners Are . . .
Other attributes that define the NPR audience:
 
  • Curious about the world—
27% more likely than the broader population to own a passport, and 13% more likely to like to learn about foreign cultures

  • Influential in business—
43% more likely to be the president of a company, and twice as likely to work in top management

  • Future-oriented planners—
86% more likely to own at least $250,000 in investments, 82% more likely to use a financial planner

Base: Adults 18+ who listen to an NPR News Station; Source: MRI-Simmons Doublebase Fall 2021
In addition to providing a variety of necessary services to the community, such as burial, cremation and memorial services/celebrations of life, Lakes Funeral Home & Cremation Services also serves as a resource for those grieving the loss of a loved one.
Contact
Director of Corporate & Community Support
859.200.2785 mobile