October 6, 2026

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NYSTIA Tourism Champions:

Sign Up Now to Secure Your Rate!

Tourism Champions Programming Continues To Grow

A big thank-you to the 50+ members of the 2026 Tourism Champions community! Your growing participation allowed us to pursue an increasingly robust travel show schedule (19 shows and events in 2026!) and invest in booth improvements throughout the year, and none of it would have been possible without you and our dedicated volunteers.


Join us for 2027 and secure your rate! We're budgeting and contracting now, so early registration makes a difference:


Signups on/before November 16: $3,750 (no price increase)

Signups after November 16: $3,995 (2027 rate)


Invoicing will occur in January 2027 unless otherwise requested. Next year, we'll be sharing your destination with travelers across six northeast states and two Canadian provinces, with stops in Boston, Bethlehem, Chicago, Cleveland, Montreal, New York City, Ottawa, Pittsburgh, Springfield, Toronto, and Washington, DC, plus features at the Canal Society of New York Winter Symposium and the Museum Association of New York!

In This Newsletter:

Issue Feature:

- Be a 2027 Tourism Champion

- Register for the Great Outdoors Summit

- Oct. 7 AI Academy Orientation Session


Advocacy:

- Advocacy Through Industry Storytelling


Industry News:

- Erie Canalway Photo Contest Winners Announced

- Oneida County Tourism Unveils New Brand

- DLI Redesigned Digital Experience

- Brand USA Appoints Caroline Beteta as Interim President & CEO

- NYS Agritourism Conference in Nov.


Events:

- 2026 Passenger Rail Symposium

- State of the American Traveler

- IAVM Meetup


Marketing Initiatives:

- ROVA: The Magazine for Epic Road Trips

- Wheresight Digital Marketing Assessm.

🗞️ NYSTIA News

 

Register for the Great Outdoors Summit

Thursday, November 12, 2026 | 8:30 AM to 3:00 PM
Embassy Suites Syracuse - Destiny Mall

The Great Outdoors Summit seeks to connect New York State's canals, lakes, rivers, trails and parks with communities, residents and the visitor economy by bringing stakeholders together for a full day of learning and collaboration.


Programming includes insights from state agencies, destinations, attractions and associations, with facilitated ideation sessions to explore new ways to promote New York as a great outdoors destination. Learn More & Register

Tomorrow:

October 7 | 10:00 - 11:00 AM | Free | Register Now

Orientation & Overview, Survey Results

with James Sauter, Rove

Get a first look at the new AI Academy webinar series and the topics we'll cover, plus hear the results of the AI Assessment Survey designed by the team at Rove. Register Now

⚖️ Advocacy Matters to You

 

Advocacy Through Industry Storytelling Session 

October 26, 2026 at 10:00 AM

NYSTIA Advocacy Committee co-chairs, Josiah Brown, The New York Sherpa and President of Famous Destination Marketing, and Amanda Dana, Director of Tourism for Orange County, NY, invite you to the final quarterly Open Floor Advocacy Session of 2026. Hear how colleagues are protecting budgets, share what you’re facing, and talk openly about what’s working, and what’s not! Register Now

Industry News:

 

2026 Erie Canalway Photo Contest Winners Announced

Congratulations to the winners of the 2026 Erie Canalway Photo Contest! With categories ranging from Past Meets Present to Scenic Beauty, check out this year's stunning snaps. View Winners


You can also enjoy them throughout 2027 in the upcoming 2027 Erie Canalway Calendar, available starting December 1.

1st Place, A Vibrant Connector,

America Turns 250, Spencerport,

Claire Talbot, Hilton, NY

Oneida County Tourism Unveils "All In Oneida County" Destination Brand

Oneida County Tourism unveiled All In Oneida County, a new destination brand, during its annual meeting Wednesday at Turning Stone Resort Casino. The identity gives the county...Continue Reading

A New Way to Discover Long Island: DLI Launches Redesigned Digital Experience

Discover Long Island (DLI), the region’s only accredited destination marketing organization, is proudly unveiling its newly redesigned website, introducing a more immersive, editorial...Continue Reading

Brand USA Appoints Caroline Beteta as the Interim President & CEO

Brand USA, the destination marketing organization for the United States, announced that its Board of Directors has appointed Caroline Beteta Interim President & CEO, effective Nov. 9. Beteta, ...Continue Reading

New York State Agritourism Conference to Bring Industry Leaders Together in Geneva This November

Farmers, tourism professionals, educators, and community leaders are invited to attend the New York State Agritourism Conference on November 4th & 5th in Geneva, NY...Learn More/Register

Events & Webinars:

 

2026 Passenger Rail Symposium

Rochester | ESPA | October 7

Learn More

State of the American Traveler Survey Findings - October 2026

Webinar | Future Partners | October 14

Learn More

International Association of Venue Managers Region 1 Meetup - Albany

Albany | IAVM | October 14

Learn More

Marketing Opportunities:

 

ROVA: The Magazine For Epic Road Trips

ROVA December/January NYS Co-Op Section: Annual State Parks & Historic Sites Destinations

ROVA is the travel lifestyle magazine focused on road vacations, outdoor adventure and heritage tourism. This issue offers the special participation bonus: 1) in magazine content for your destination (only issue offering this), 2) custom ROVA eBlast for Best of NYS Parks and Historic Sites Road Trip in addition to the 3) ad banner on ROVAMag.com for 8 weeks. Please call or email madelyn.roberts1@gmail.com - ad material due 10/16

Wheresight Digital Marketing Assessment

Wheresight collaborates with tourism organizations to deliver customized solutions that enhance digital maturity. Our comprehensive packages offer actionable insights, bolster digital transformation, and improve performance across key areas like marketing, sales, and operations. These solutions are meticulously crafted to address your destination partners specific needs and align with your strategic goals.


Learn More & Sign Up

Job Postings

 

No new job postings have been added this week, but you can check the open positions anytime on our career board here.

 

Become a Member | Join the Partnership Community

Thank you to our Partnership Community!

 
 

WHAT WE DO:

We assist our members in advancing responsible, sustainable economic growth, local job creation, small business success and increased vitality in our destination communities by realizing the potential of New York State's tourism industry.

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