July 30, 2019 | 9:00 AM to 5:00 PM
Joy~Nostalg Hotel & Suites Manila, Ortigas Center
In these days of heaping emails and competing ideas and propositions, how can your message stand out? Getting your message through requires clear and concise communication. For this, having solid business writing skills is a must. 

The Effective Business Writing workshop will equip you to structure your thoughts and represent your ideas in in a clear, professional, and polished manner. Interact with clients and colleagues with clarity when you learn and apply the essentials of communicating clearly and confidently.   

At the end of this workshop, participants are expected to:
  • Develop confidence in written communication
  • Review techiques and styles of effective business and technical writing
  • Review e-mail tips for a more professional interaction with clients, customers and colleagues.

  1. Professionals who interact with clients very often
  2. Those who want to learn the difference between academic and business writing;
  3. Those who write technical reports and would want to make their writing more non-technical;
  4. Employees and managers who want to create good personal and corporate branding through professional writing skills.

I. Setting the Tone
Expectation Setting
Ground Rules
Self-Assessment and Benchmarking
II. Module 1: Eight C's of Written Communication
Subject-Verb Agreement Rules
Punctuation Marks
Use of simple and concise words
Vague and Tentative statements
Writing Organization
III. Module 2: The Writing Pyramid
Planning what to write
Developing a draft
Editing a draft
Revising and Proofreading
IV. Module 3: Writing Professional E-mails
Professional E-mail rules and tips
V. Module 4: Summary

EJ Zara  is a professional executive coach who has designed and delivered high-powered, globally accredited development trainings and coaching. He has been tapped for his expertise in organizational strategic management and planning by companies such as Nike, Accenture, Philhealth, SSS, Board of Investments, Philippine AXA Life, Vishay Philippines, Inc., Philippine Heart Center, Intellectuall Property Office of the Philippines, Asiawide Refreshments Corporation, GMA, Social Housing and Finance Corporation, among others.

EJ is known for his trainings on leadership, team-building, communication and operations management. He has extensive knowledge in different fields in organization psychology such as Experimental and Social Psychology necessary in the formulation of marketing strategies and field studies - an added value he shares to his training engagements.

He also has extensive professional experience in sales and marketing for various niche markets, serving in top posts of the sales and marketing departments of Philamlife. Currently, he is a managing partner of entrepreneurial solutions, Rooster Manila, Co., and a Management professor in Enderun Colleges.

EJ has been certified in coaching and global leadership by American Management Association, International Coaching Federation and Thunderbird School of Global Management. He has a Bachelors Degree in Psychology from University of the Philippines, and took his Masteral Degree in Business Administration at the Ateneo Graduate School of Business.
Check out the Rave Reviews of Effective Business Writing
"When writing, there's also a need to plan it before sending. This workshop taught me to be more confident in writing business letters. This guides me on what needs to include or use. We really enjoyed the session with Sir EJ Zara."
Cheryl Beltran , Training Assistant Manager,
Concepcion-Carrier Air Conditioning Corporation

"I learned that emails no matter what is your relationship with the recipient should always be professional. Thank you for making the workshop fun & interesting at the same time."
Cheryl Faith Callo Sta. Maria,  Technical Assistant,
United Neon Advertising, Inc.

"The speaker gave all the important do's and don't's of Business and Technical Writing. I would really recommend this workshop to my friends, colleagues, and suggest it to our HR."
Zenia Cruz,  Customer Service Executive, Fragrance Division,
Takasago International Philippines, Inc.

  1. Download and fill out the form below, and email us at seminars@saltandlight.ph
  2. Send the form together with your company check to
Breakthrough Leadership Management Consultancy, Inc.
2/F HPL Building, 60 Sen. Gil Puyat Avenue, Makati City
  1. Call 813 2703 or 830 2191, look for Juliet
  2. Text 0922-8980044.
  3. Email us at seminars@saltandlight.ph
For complete schedule of our public learning events:
6th Effective Business Writing
Facilitated by EJ Zara
July 30, 2019 | 9AM to 5PM | Joy~Nostalg Hotel & Suites Manila, Ortigas Center
//source: Effective Business Writing6_EJ Zara_July 30, 2019_OP_07-9-19_announce3
Learning Investment:

  • Best Buy Rate: Php 6,277 +12% VAT until June 20, 2019
  • Get 1 FREE SEAT by booking for 3 SEATS
  • Early Bird Rate: Php 6,777 +12% VAT until July 15, 2019
  • Get 1 FREE SEAT by booking for 3 SEATS
  • Regular Rate: Php 7,277 +12% VAT

Workshop fee includes:
  • ID
  • Handouts
  • Certificates
  • AM & PM Snacks
  • Lunch