The Roster is thrilled to have contributed to the latest Beats by Dre campaign making Ad of the Day in Ad Week

LeBron James celebrates his return to 
Akron, Ohio in dramatic Beats by Dre commercial

October 20, 2014 -  The words "Akron Est. 1984" are inked on LeBron James' body. 

Moving back to Cleveland in 2014 is the re-establishment of his legacy in Northern, Ohio. He now embarks on the next and greatest chapter of his career. 

This offseason, with PowerBeats2 Wireless, LeBron has re-established his body through intense training. He's also re-established his legacy and connections to the community in Akron. 

The Roster is thrilled to have once again teamed up with Beats by Dre, this time connecting them to CGI gurus Baked FX. Creative Director Chris Hoffman conceptualized CGI focused product cards which ultimately landed the look of the dynamic Powerbeats2 Wireless visual graphic ... otherwise known as the "church doors" sequence. 

The Roster's audio aficionado Josh Eichenbaum of Inner Circle Sound also brought his sound mix expertise, capturing the emotional tenor of LeBron James' return home after countless hours in the studio.

So far, with over 5 million views and climbing, the campaign is stirring up a media firestorm. We would like to thank Beats by Dre for giving The Roster's creative talent such a fantastic opportunity to collaborate.  We'd also like to extend a thanks to all of the other creative vendors who contributed. Great work!

Check the video out below! 
For more information about The Roster, feel free to reach out to us anytime. We're always here to help. 

Thanks and have a great day!
Kiki Gomez
Founder

kiki@wearetheroster.com
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