A NOTE FROM OUR CHAIRMAN OF THE BOARD


I fell in love with Must! Charities back in 2012. What drew me in was the idea of a nonprofit giving organization built on a thoughtful, business-minded model—one that focuses on impact, accountability, and results.


Since then, I’ve had the opportunity to serve on the board and the Collaborative Circle, where I’ve seen firsthand how our approach sets us apart. Our vetting process looks a little different. We seek out organizations that are already addressing vital needs in our community, and we take the time to truly listen—so we understand where strategic support can make the greatest impact.


Through open and transparent conversations, we build strong partnerships that strengthen, support, and expand the work already changing lives. This collaborative approach ensures that donor dollars are directed where they matter most.


We invite you to watch the video below to hear directly from one of our project partners and see this partnership in action.


Lori Bickel

Must! Executive Board President

LUMINA ALLIANCE

The Must! Partnership Story

THE POWER OF

STRATEGIC GIVING

Investing in nonprofits that strengthen our community and transform lives.

 “Multi-year scholarships and mentorship now go hand in hand, providing first-generation college students with the support and guidance they need to stay on course and thrive.”



- Beth Vukmanic


VINEYARD TEAM



“Must! made the Local Harvest Fund possible, a strategic initiative that secures a supply of fresh, regionally grown food for our neighbors by purchasing directly from local farmers, ranchers, and producers.”


- Molly Kern


SLO FOOD BANK



"This partnership brought ECHO's Workforce Development kitchen to life, creating a clear path for residents to build skills, gain certifications, and move toward long-term stability."


- Wendy Lewis


EL CAMINO HOMELESS ORGANIZATION (ECHO)

 “Your support made it possible to add a full-time, bilingual Office Administrator who ensures families feel welcomed and can easily access services from the moment they arrive.”


- Barby Wunsch


PASO ROBLES YOUTH ARTS CENTER (PRYA)

“We launched a targeted volunteer recruitment effort, bringing in deeply committed individuals ready to train and serve. As a result, survivors can access the support they need in their most critical moments.”


- Jennifer Adams


LUMINA ALLIANCE

“This funding gave us the space to step back from daily operations and focus on leadership, planning, and long-term sustainability when it mattered most.”



- Dr. Maryam Far


MEALS THAT CONNECT

Contact Us

805-226-5788

info@mustcharities.org

Facebook  Instagram  LinkedIn  YouTube