Endurica Founder's Take on Durability
in the Rubber Industry
Ten years ago: There was plenty of great academic work and good understanding of fundamentals, but the methods were only deployed – if at all – via “homebuilt” solutions that could never support a broad enough audience to really impact daily product design decisions. Simulation methods and experimental methods shared theoretical foundations but they were poorly integrated....

In 10 years, OEMs will expect durability from all component producers on day 1, even for radical projects.  They will expect designs already optimized for cost and weight. They will push more warrantee responsibility to the supplier. They will   READ MORE
Behind the Scenes Tour of Endurica Software Development and QA Practices
Ever wonder what it takes to consistently deliver quality and reliability in our software releases? Here’s a brief overview of the systems and disciplines we use to ensure that our users receive timely, trouble-free updates of Endurica software.


Throughout the life of our software, changes are made to our source code for a variety of reasons. Most commonly, we are adding new features and capabilities to our software. We also make updates to the code to improve READ MORE  
Endurica Expert Training Around the World
Rubber Compounding For Durability
India - January 7-8, 2019
Houston, Texas, USA - February 6, 2019
Spain - Week of February 25, 2019
Are you challenged to make your rubber products last longer?   Rubber compounds are complex mixtures of polymers, reinforcing fillers, oils / plasticizers, curatives, stabilizers, and other additives that are combined in relatively quick mixing processes. Durability is impacted by all these ingredients, their interactions, and the quality of the mixing  .
This one-day course will teach compounding strategies to improve the strength and lifetime of rubber components.    This specialized training will benefit materials engineers, compounders, rubber chemists, product development engineers, R&D scientists, and rubber lab managers at manufacturers of tires and rubber parts and companies that supply raw materials.
Course Objectives
  • Understand how rubber fatigue and failure characteristics are influenced by materials selection and compound structural features
  • Learn compounding strategies to improve strength and fatigue lifetime
  • Know the right testing methods to characterize rubber durability efficiently in the lab
Rubber Necking - a special addition of things that make us look twice!
A cool thing that made us look again
5 Hard Steps for Soft Robots
Another cool thing that made us look twice
Wacky World of Rubber
Rubber Necking - a special addition of things that make us look twice!
New Service Available for Suppliers
We can help you demonstrate the Benefits of YOUR Raw Materials in Tire Applications

Simulation, combined with Endurica’s testing methods, provides the ability to realistically account for actual tire service conditions in a way that no other standard testing can.
Combined Testing and Modeling Service
Imagine the impact your team can make with finite element simulation results highlighting the benefits of your new additive, polymer, or filler.
Where is Endurica (and @EnduricaWill) Bouncing to Next?
January 7-9, 2019
Link to EMAIL for details and information

January 22, 2019
Akron, Ohio, USA

February 6, 2019
Houston, Texas, USA

March 11-13, 2019
Course to be held AXEL
Ann Arbor, Michigan, USA

March 14-15, 2019
Course to be held AXEL
Ann Arbor, Michigan, USA

April 9-11, 2019
Detroit, Michigan, USA
We are Thankful for YOU!
Being thankful is a state of mind and we are truly thankful to be celebrating our 10th Anniversary with you. We appreciate your time and thank you for making it all the way to the end of our newsletter!
Wishing you and yours
the very best.
As 2018 draws to a close we send our best wishes for your holiday celebrations and we look forward to serving you in the New Year.
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