Volume 70
July 28, 2021
Snapshots, For the Better
  • Endorsement
  • Gaining Knowledge
  • Shared Goals
  • Customized Educational Presentations
  • Healthy Repetition
  • Quarterly Schedule
At the heart of Senior Living Community (SLC) PEAK Performance initiatives, we encourage healthy choices by raising awareness about Better Hearing, Better Living goals. While residents in need are those we seek to serve directly, the endorsement of SLC decision makers is integral to bringing precious sounds to life.

To paraphrase recently shown Cleveland Clinic video; by seeing what they see, learning what they know, hearing what they hear and feeling what they feel, we empathetically treat SLC resident directors differently.
Especially in the golden years, SLC’s educational programs facilitate residents’ quest for gaining knowledge. From book clubs and writing workshops to computer or foreign language classes, avid learning and enriching camaraderie are desirable. Many join clubs associated with hobbies such as painting, woodworking or singing and dancing. From a resident director’s view, monthly activity calendars can include the routine or feature something new.

“I was bold in the pursuit of knowledge, never fearing to follow truth and reason to whatever results they led.”
—Thomas Jefferson

While routines are predictable, something new, like icing on a cake, can delightfully surprise. With health education programming, from exercise to cooking or yoga classes, the same old thing prevails with new ideas vetted through the tried-and-true lens. As launching new activities requires perseverance, hearing care professionals have two distinct advantages via which Better Hearing, Better Living brand promises will popularize shared goals:

  1. Better Hearing empowers residents to safely take care of daily living tasks and joyfully participate in dining room conversations, classes, clubs and excursions. 
  2. Better Living speaks prominently about how hearing loss relates to aging and many common medical conditions, primary among them being cognitive function and the risk of falls.

Within SLCs, all ancillary care providers must prove how their specialized therapeutic expertise will benefit residents. While vision care professionals focus on glaucoma or cataracts and podiatrists on mobility, as this Diagnose & Treat issue emphasized, subject matter experts like you should make hearing health and brain stimulation high priority in SLC settings.
As stated: “Over many years, noteworthy “cues and clues” signaled essential need to empower best practices with research-based ways to systematically educate patients, other healthcare providers and local communities about how hearing loss relates to common medical conditions. For me, this sparked interest in studying peer-reviewed papers about how hearing loss relates to the risk of falls. As I eagerly learned, extensive literature detailed how hearing loss may increase fall risk, which raises hip fracture risk and hip fractures beyond 10’s of billions of dollars in economic cost, induce a myriad of quality-of-life negatives, including risk of sooner morbidity.”

Our customized educational presentations are easily practice or co-branded. Given resident director’s activity planning needs and pressing time constraints, they will feel obliged by your resident-centric wellness ideas and devotion to quality-of-life improvements. As thought starters, see what is On the Menu

Realizing educated residents are our best hearing health partners for life, we feature an all-inclusive Did You Know? introduction along with presentations targeting:

  • Cognitive Decline
  • Heart Disease
  • Diabetes
  • Risk of Falls
  • Vision Loss
  • Dementia
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With relevant choices and healthy repetition, best practices coordinate quarterly presentations with resident directors. Our proven planning process centers on:
  • Before – Practical techniques to raise awareness and increase attendance
  • During – Creative ways to stimulate engagement and add fun to the mix
  • After – Scheduling personalized consultations and sharing easily understood educational info

For example, a well-planned SLC educational schedule would be:
As you will see, with growing momentum, the SLC residents’ networking effect dynamic will gradually take on a life on a life of its own. Truth be told, being happy to hear is contagious!
To learn more about co-creating your own customized educational menu, please reach out and reserve your place at the SLC growth table. To be sure, your Practice Growth by Design is the main course.
Bruce Essman
CEO
High Definition Impressions (HDI)



314.276.7392
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