Thinking snow?

Yes it’s supposed to be in the 80s this week in PA and the 70s in Northern New England, but you have to face that sooner or later, winter’s coming... like it or not. This newsletter might not be your bag if you’re too far south to worry about snow, but you still might like to read about what goes into developing a top notch new tire or two. It’s not every year (or decade) that Cooper pulls out all the stops and brings out new winter tires, so here goes.

Let’s ride and drive

Way back in March we printed the story of Cooper’s winter tire ride and drive in frozen Canada. We tried the new stuff, compared them to Michelins, Blizzaks, Nokians, and even some no-name entry level snow tires. Tried studdable, studless, on both cars and SUVs. We learned a lot, had great fun sliding, and only stuffed one Jeep into a snowbank. If you missed it or want to refresh your memory click HERE.

Behind the scenes developing tires

What goes into bringing new tires to the market? We interviewed Cooper’s Jenny Paige and Dan Walker to find out. Team Cooper went to 6 countries on 3 continents chasing snow around the globe... (because you can’t just test when it’s snowing in Ohio). You can learn how they did it and their take on studdable vs. studless, compound vs. tread design and what’s next by clicking HERE to read the interview.

Don’t take our word for it

When I interviewed Jenny and Dan this summer they had no idea that Consumer Reports would be awarding their Discoverer True North first place in the winter tire shootout. Yes, the True North bested snows by Hankook, Conti, Michelin, Nokian, General, Blizzak (7th place!), and Firestone Winterforce 2 (16th place) What a comeback for the company that hadn’t cranked out an all new snow tire (yeah I know you’re supposed to call them ‘winter’ tires) in so many years. You can read about it in the November issue for only $6.99. Yikes 6.99! Not so ‘consumer’ friendly... or for the entire list click HERE .

Nothing like a rebate to wax your skis

All this winter tire goodness and Cooper will pay your consumers to try them out. From November 15th through December 31st Cooper is offering rebates on their winter tires. Buy a set and get: $70 on Discoverer True North $70 on Discoverer ATW $50 on Evolution Winter  $50 on Discoverer M+S

Thank you for your continued support! Jeff Short VP of Sales 717.314.4949