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Welcome to Practice Growth Insights’ Volume 300. Our March 25, 2020, humble beginnings were entitled: Covid-19 & Springing Forward. Look it up…
We proudly provide this in-depth resource, intently focused on supporting ALL who are and aim to Elevate the Profession. With these resolute goals, I pay tribute to my talented colleagues who bring each carefully crafted PGI to life on a weekly basis. Your loyal readership is appreciated and we value your important input on topics of interest.
With true admiration, HDI is @ Your Service.
| | A reminder, we’re encouraging Fresh Starts with these Special Offers for ALL Practices: | | Currently implementing our E-Newsletter program, we’d like to Just Say Thanks by offering you 3 months of our Wellness Wednesdays Facebook program ($297 value). To sign up: | | | Wanting to launch their E-Newsletter program, sign up here and let’s get started. | | | Please note: Final sign-up date is 12/29 | | |
In 2026, Be Resolved
New Year, New Opportunities
| | Grow Physician Referrals. | | Better Hearing is Better Healthcare. | | Whole Person Care Allies: | | Activate other Medical Specialists, including: | | |
➡️ Geriatricians
➡️ Cardiologists
➡️ Nephrologists
➡️ Oncologists
➡️ Podiatrists
➡️ Diabetes Educators
➡️ Nutritionists
➡️ Physical Therapists
➡️ Social Workers
➡️ Your vital ideas!
| | Feature Proprietary Content: | | | |
From January through December, stay In Sight & In Mind.
With Intellectual Curiosity our North Star, last week showed
January’s Vision Loss postcard and here’s our entire collection:
| | How does it work? We make it as easy as 1-2-3. | |
- Share your logo and, if you would like to feature them, provider pictures
- Provide desired phone number and website contact information
- We promptly create customized drafts for your review and feedback
- Designs are finalized to your specification
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- At baseline, we learn from detailed discussions about your past mailings to fine-tune “Outsmart, Don’t Outspend” decision-making.
- Contact selections are based on key attributes including prior purchases, diagnostic testing, warranty status, referral sources and demonstrated advocacy.
- To “connect the dots” with educational relevance, if patients’ comorbidity factors are accessible, we can deftly inform with diabetes or heart disease information to those with related medical conditions.
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Many wonder how time-consuming it will be to manage “Educate Well Monthly” mailings. As a value-added service, we handle stamping and mailing. For all who have aspired to taking this initiative for years, but felt they didn’t have the time, our turnkey solution is a pleasant (and empowering) surprise.
While designs are completed, we…
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- You share contact list, which we maintain in strict confidence
- We stamp and mail, yes, actual stamps with more professional impressions
| | Last week’s volume envisioned expanding your Total Addressable Market (TAM): | | |
“Intended recipients are healthcare providers who:
- Currently refer to your Practice
- You DO treat x# of their patients and have established a professional connection, but they don’t refer (yet…)
- Treat patients who have hearing loss-related comorbidities
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“To Start Smart, ensure data accuracy and evaluate trends. While some Practices routinely gather high-quality information from their OMS, others see room for improvement. Together, we methodically:
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Increase list quantity by identifying and nurturing new referral sources.
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Upgrade list quality via verification measures.”
| | Quantitative & Qualitative, Pick 2. | | |
Although database management typically focuses on patient information, there is vast upside potential to expand and finesse your physician referral database. To amplify your impact via medical networking, diligently refining your targeting list is Doctors’ Orders.
Once your targeted mail campaigns’ data-driven results are analyzed, we mutually determine how to “diagnose and treat” going forward planning details. Utilize our Core + Flex concept whereby on a monthly basis, your recipient list is fine-tuned.
For example, say that 125 postcards are mailed monthly.
✔️ 100 are to Core allies who are consistently communicated with each of 12 months.
✔️ 25 are Flex prospects who relate to each month’s specific topic such as…
Optometrists and Ophthalmologists during January’s Vision Loss or Cardiologists during February’s Heart Disease campaigns.
To Grow 2026 Physician Referrals, Let’s Talk.
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Explore Practice Growth Insights™ volumes separated into 100 Strategic Themes.
Each theme consolidates best practices and real-world insights, making it easier for your team to learn, plan, and implement growth strategies with purposeful precision. Which will be your highest priority?
| | | If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at: | | |
View Previous 50 Issues by Clicking on Links Below:
PGI #299 2025-12-17 | Make Intellectual Curiosity Contagious.
PGI #298 2025-12-10 | Get Resolved with Engaging E-Newsletters. Start 2026 Right.
PGI #297 2025-12-03 | Educate Well Monthly E-Newsletters, Your Trusted Voice
PGI #296 2025-11-26 | Your Flywheel Effects, 2026 Momentum
PGI #295 2025-11-19 | The Flywheel Effect, from Good to Great.
PGI #294 2025-11-12 | Joys of Hearing, Holiday Gifts
PGI #293 2025-11-05 | Valuable Advocacy, Lifetime Value
PGI #292 2025-10-29 | Joys of Hearing. Sensible, not Spooky.
PGI #291 2025-10-22 | Golden Years, Taking Care of Ears
PGI #290 2025-10-15 | Healthy Hearing & Better Living. On Purpose.
PGI #289 2025-10-08 | Your Medical Networking, Amplify Impact Well
PGI #288 2025-10-01 | Educate Well Monthly, In Practice
PGI #287 2025-09-24 | To Educate Well Monthly, Take Healthy Steps
PGI #286 2025-09-17 | Get Strategic, Pick Educate Well Monthly
PGI #285 2025-09-10 | Clicks & Picks. Get Strategic.
PGI #284 2025-09-03 | To Operationalize Strategic Themes. Grow Wiser.
PGI #283 2025-08-27 | 100 Strategic Themes, Your Practice Growth Dreams
PGI #282 2025-08-20 | Who Knew? Strategic Themes, Level Up.
PGI #281 2025-08-13 | Who Knew? Your Table of Contents (TOC).
PGI #280 2025-08-06 | Discover Solutions, Elevate the Profession
PGI #279 2025-07-30 | Grassroots Educational Marketing. Organic Growth.
PGI #278 2025-07-23 | Your Practice Growth. In Sight, In Mind.
PGI #277 2025-07-16 | Practice Growth Insights™, Open for Curiosity
PGI #276 2025-07-09 | Practice Growth by Design, Looking Helpful
PGI #275 2025-07-02 | Happy Volunteerism. What’s In It for Them?
PGI #274 2025-06-25 | Resident-Centric, Advocacy+
PGI #273 2025-06-18 | Social Studies. Dynamic Duo.
PGI #272 2025-06-11 | C is For Community, Master the Obvious
PGI #271 2025-06-04 | Resident-Centric Alignment, Take Advantage.
PGI #270 2025-05-28 | Empathetic Leadership, Healthy Teamwork
PGI #269 2025-05-21 | Better Hearing, Better Living.
PGI #268 2025-05-14 | Super Seniors, Special Opportunities
PGI #267 2025-05-07 | Supportive Leadership Gets Organized
PGI #266 2025-04-30 | Making Things Easier, Just Takes Practice
PGI #265 2025-04-23 | To Compete Well, Take Advantage
PGI #264 2025-04-16 | Practice Culture Commitments (PCC), Humanistic Advantages
PGI #263 2025-04-09 | Point of Consult, Eye-Catching Influence.
PGI #262 2025-04-02 | Point of Consult Destiny, In Sight.
PGI #261 2025-03-26 | Sound Booth Signals, Get the Picture.
PGI #260 2025-03-19 | The Patients' Journey. Aligned Awareness Serves Well.
PGI #259 2025-03-12 | Practice Growth Insights™, 5 Years & Counting
PGI #258 2025-03-05 | Be Impressive. Take (Informational…) Sides.
PGI #257 2025-02-26 | Present Well. The Folder is the Holder
PGI #256 2025-02-19 | How Gatekeepers Can Open Doors
PGI #255 2025-02-12 | Professional Impressions, Mutual Benefits
PGI #254 2025-02-05 | Your Spheres of Influence Amplify Impact
PGI #253 2025-01-29 | Expert Care Teams, Super Important.
PGI #252 2025-01-22 | Physician Referrals, It Takes a Team
PGI #251 2025-01-15 | Physician Referrals, Rich Ties
PGI #250 2025-01-08 | 2025, Here You Grow
View our entire collection.
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