Welcome to the SSPR Pulse, your beat on all things media and social media in the spooky world of PR.
Tricks & treats from your favorite PR peeps
Did you know nearly 35 million pounds of candy corn are produced each year? In this Halloween edition of SSPR Pulse, we're sharing some of our spookiest tricks and sweet treats for everything PR and social (and, well, candy). Happy haunting!
Don’t spook reporters – here’s how!  
Speaking to the media can be daunting, even for the most established CEOs and founders. Failing to prep properly can evoke fear and result in a wicked aftermath , haunting both you and your company. To avoid putting a nail in your coffin, follow these three tips during your next interview: 
1. Don’t ramble – Say what you’ve got to say in 30 seconds or less to avoid losing a reporter’s interest.   
2. Avoid fillers (um, like, ah) – They’ll undermine your intelligence, diminish your messaging and kill your credibility. 
3. Don’t go unprepared Identify the key messages you want to convey and practice pivoting any tough questions you anticipate. 
Have a Franken-tastic interview! 
Social sharing that won't haunt you

Holidays are a great time to share your company culture, but not all social platforms are created equal . Use Facebook and Instagram, but don't scare your LinkedIn followers by posting too much holiday madness . This channel is best kept professional!
Ghosts of Halloweens Past
Check out some of our awesome SSPR costumes over the years!