Check Out Tuesday's Program!
BevTech has become the event of the year in the Beverage Industry. While BevTech 2021 has gone Virtual it still includes a great lineup of keynote speakers discussing timely topics, Technical Committee meetings, and an Expo.
 
The 2021 theme is Trends and Innovations in Challenging Times. Sessions will be held Tuesday, April 27 - Thursday, April 29 with a featured topic each day. Technical Committee meetings will take place Monday, May 3 - Thursday, May 13.
Tuesday: Trends
Enabling Traceability & Transparency with Technology

Neil Marshall (Managing Director, Guv Consulting International LLC)
 
Discuss and review trends affecting the industry following the pandemic year of 2020. What has changed temporarily and permanently? What are the main learnings? How can we better use technology in the new normal?
What's America Drinking? U.S. Market Trends

Gary Hemphill (Managing Director of Research, Beverage Marketing Corporation)

The U.S. beverage marketplace is evolving with the emergence of new segments, brands and companies. Likewise, today's consumers have grown more discerning, demanding variety, healthfulness, and convenience in their beverage choices. Learn about an ever-changing marketplace in this thought-provoking presentation. Get a look at 2019 beverage developments and data, plus a peak into the future.
Getting The Cup To The Consumer In The COVID Era and Beyond

Vera Fischer (Global Brand Strategy and Marketing for Lancer Worldwide)
 
The COVID era has amplified consumer preferences in choice of beverage, place to purchase and increased mindfulness of how beverages are produced. Beverage trends in age-gated (CBD), regionalization, meal replacement, cup alternatives and consumer behavior will be reviewed as it relates to the point-fo-purchase. How will environmental and hygienic trends impact beverage dispensing capabilities? How will contactless and delivery options impact beverage quality? We'll look at trends and innovations in this new Era of COVID from beverage production to dispenser choices to delivery options and more.
Introduction to the Commercial Kombucha Industry

Hannah Crum (President, Kombucha Brewers International)

Kombucha is the funky fermented tea that has captured the hearts and bellies of yoginis everywhere but is it just a fad? Does it have the ability to take market share away from other beverages like soda and energy drinks? What about all the probiotic sodas hitting store shelves? KBI co-Founder and President, Hannah Crum, discusses the trend in fermented beverages and what the future may hold in store for this emerging category.
Remember these dates for the Technical Committee sessions!
May 3      Packaging Technology
May 4      Beverage Operations & Processing
May 5      Beverage and Ingredient R&D
May 6      Beverage Gases
May 7      Sanitation and Microbiological Control
May 10    Sweetener
May 11    Quality
May 12    Retail Equipment and Fountain Technology
May 13    Water Quality & Treatment
Register Now for ISBT's Virtual BevTech 2021!
One Year Membership + BevTech® 2021 Bundle - 2021 Special!
$450 before Monday, February 15, 2021
This bundled price represents a discount of $675 compared to the regular fees for membership ($275 for one year renewal) and annual meeting ($800 for in-person, early bird registration). The bundle price will change to $500 on Tuesday, February 16, 2021. This registration option is available to new and existing members. If you are an existing member, 12 months will be added to your current renewal date. New members will enjoy a full year of ISBT's member benefits.
ISBT Technology Expo - Monday, April 26 and Friday, April 30
Join us at the very popular Technology Expo now held VIRTUALLY! It will be an interactive event and will be held two different days! Learn about the latest technology, innovation, and connect with some of the industry’s best suppliers.

Registration is now open!
Stay Informed About the Topics You're Interested In

Click on Update Profile at the bottom of this email to select which topics interest you. If you have any trouble or questions, don't hesitate to contact the ISBT Office.