"Content that converts" was the first SJC Media & Marketing trend we explored this year. As a topic gaining increasing momentum as brands adapt to the new customer journey, we followed up with a deep dive into video, specifically. Get examples of seven online video formats to guide your buyer from awareness through to purchase. You can also read our recap of the recent Global Voices webinar,Video: The New Customer Journey.
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📘 What is print, to you?
To celebrate our 65th anniversary, we launched a new campaign that asked our staff, clients and magazine readers "what is print to you?" Explore the nation-wide submissions here and cast your votefor your favourite employee artwork bringing the words to life. You can also read more about the campaign in Strategy: St. Joseph shows why you should trust the printed word.
Call for brands
💡Is your company a trailblazer?
SJC Media's Canadian Business and the Brookfield Institute for Innovation + Entrepreneurship are joining forces on the New Innovators List. This first-of-its-kind recognition program celebrates the creative companies that are making their mark this year—with great products and services, innovative leadership, and forward-thinking social and environmental initiatives. Apply now!
👉 Maclean’s unveils first redesign in a decade with September 2021 issue, Would you like to check out the new Maclean's? We will mail a copy to the first seven readers who reply here. (Include subject line: Mail me Maclean's.)
Most-read stories shaping Canadian culture and consumers from the brands of SJC Media.
Jacqueline Loch, EVP of Customer Innovation for SJC Content is a giving two talks at the upcoming Content Marketing World: CONTENT THAT DRIVES DTC E-COMMERCE and VIDEO STRATEGY: THE NEW CUSTOMER JOURNEY