BEHIND THE TREND: Virtual Events
Next up in our 2021 media & marketing trends series: virtual events. With vaccination rates on the rise, we are approaching a return-to-normal, including the option for in-person events (hurray!) Virtual events however, have provided brands with unique flexibility, creativity, expanded reach and lower costs. The future of events, looks hybrid. We reached out to our SJC Media events team, which, since the start of the pandemic has pivoted, planned and executed over 200 virtual events. The key factor? Providing authentic, real-life experiences. Get the step-by-step checklist to guide your continued virtual event planning. Also, on this trending topic:

🇨🇦 Our Today's Parent Senior Editor, Ariel Brewster, went Instagram Live with PM Justin Trudeau on our @TodaysParent account with just 48 hours notice to prepare. Get the scoop (and tips!)

💡Communications consultant and writer Bob Ramsey shares his three tips on making virtual communications more meaningful.

🗓️ On Thursday, June 3 at noon EDT, join the TL Insider Fireside Chat on the Future of Live Events with Jeremy Cammy, Vice President and Executive Producer at Indigo, Chantal Roy, Director of Membership Services at SJC Media, and Travis Fisher, CEO of TicketSauce + Nightout. (Use password TLJUNE to register.)
In case you missed the article, check out the summary of stats, insights and tips to help you assess how media brand trust might be one trend to consider for your marketing strategy this year.
As Covid-19 transmission continues to be of critical concern, SJC Content has implemented a number of new Safe Shoot Studio protocols including UVC germicidal sanitizing, daily temperature screening, rapid testing and Hepa air filtration.
Published by CPA Canada in partnership with SJC’s Strategic Content Labs (SCL), Pivot was the big winner at the National Magazine Awards: B2B. CAA Magazine published in partnership with SCL, also took home a gold and three honourable mentions. Stay tuned for the National Magazine Awards live-steamed event on Facebook on June 11 at 7 PM EDT. (SJC Media leads with 47 nominations!)
Stories shaping Canadian culture and consumers from the brands of SJC Media.

Chatelaine | What is the Model Minority Myth? We delve into the stereotype—and why it needs to be dismantled.

Maclean's | George Floyd's murder, one year later: Two generations of Black men on the fight against racism
Imagination. Real. Storytelling. Tangible. These are just a few of the words we have received so far as part of our new campaign to celebrate the role of print in our lives today. It's not too late! Share your word for the chance to win one of 25 print-themed prize bundles that includes a one-year magazine subscription, a $50 gift card to a Canadian independent bookstore and a digital copy of our Quill & Quire’s Books for Everybody.
TL Insider Fireside Chat on Building Wellness in your Life with Dr. Traj Nibber
Wednesday, June 9, 2021 
12:00 - 1:00 p.m. EDT
TL Insider Fireside Chat about the Real Estate Market in Toronto with Anshul Ruparell, Co-Founder & CEO of Properly
Tuesday, June 16, 2021
12:00 - 1:00 p.m. EDT
TL Insider: A Fireside Chat on Optimizing Workplaces for Equality with workplace lawyer Charlene Theodore

Tuesday, June 8, 2021
12:00 - 1:00 p.m. EDT
St. Joseph Communications 15 Benton Road, Toronto