Insights In Brief

Organizations often rush to deploy AI without adequately preparing the knowledge content powering it. OKG recently helped a global consumer products company find a better path forward. Our approach ensured information was structured, consistent, and useful to humans and AI alike.

Many employees are already using AI with or without formal guidance. But they may not know what constitutes acceptable AI use, how to verify its output, and who’s accountable for what. This is not just a technology challenge. It’s a people, process, and behavior change challenge that demands proactive communication. 

AI is Tech; Adoption is Human: 4 Pillars of Success

AI requires employees to change how they work, how they think, and how they define value in their roles. Hesitation and resistance are natural responses. But good communication—helping employees understand why AI is being introduced, how it affects their work, and what success looks like—is key to overcoming roadblocks.

Artificial Intelligence is reshaping how organizations operate, communicate, and adapt—often faster than traditional change management frameworks can handle. Shaun McMillan, an independent consultant who has spearheaded change programs at several global pharmaceutical companies, shares how AI is transforming the work of change managers.

From the AI-phobe (“Hal is watching me”) to the AI Evangelist (“I asked ChatGPT to write my wedding vows”), chances are you’ve met these characters. As AI tools flood the workplace, employees are reacting in wildly different ways. Here are some of the personas you may encounter, along with some tips to nudge each one toward AI enlightenment.

The O’Keefe Group has made it our business to understand the impact AI is having on the workplace and the critical role of communicators in managing this transformational technology. But don’t take our word for it. Here’s what one of our clients said: “OKG helped us improve article quality, search visibility, and user satisfaction while creating a scalable foundation for AI adoption. They were a true partner throughout the process.” We can bring our expertise and real-world experience to help you on your AI journey.