LinkedIn rolled out several new features in the last few months designed to help members boost their profile visibility and brand awareness. Two of these new features, the cover story video introduction and creator mode, are dynamic tools members can use to build thought leadership, gain followers, and enhance their personal or business brand.
LinkedIn has steadily evolved from its original purpose as a job seekers’ resource into a professional networking and social site. Savvy LinkedIn members use their profiles to reach new business prospects, find new clients, and build their personal and business brands. These new tools will allow members to create a memorable brand message that can help them stand out from their competition.
Source: Agency Nation