October Travel Update

Our latest advertiser insights, travel research, and brand-new activation opportunities including...

• New programmatic inventory is live- completing our national airport-wide digital network
• How to leverage airport advertising to launch branding changes and new services
• Data proving out-of-home advertising offers more impact than other media and a client success story leveraging airport OOH to target a key event!

Dominate at Miami Art Basel

Take part in one of the world's biggest art shows this winter at Miami Art Basel! JCDecaux's advertising opportunities in the gateway to this iconic event offer 100% reach of the art industry elites arriving from over 38 countries and guarantee a highly memorable ambassadorial impact.

Q4 opportunities remain but are selling quickly- don't miss out on your chance to capture the 4.7 million monthly passengers passing through Miami International Airport as they head to this elite event. Reach out to your representative today to secure your spot!

Travel by the Numbers

The 2025 holiday travel season is set to be busier than ever, with 65% of Americans saying they plan to travel between Thanksgiving and New Years- up from 51% in 2024. In fact, 5% more holiday travelers report plans to fly to their destinations than last year and over 1 in 4 are planning international travel for the holidays.

News and Noteworthy

The Power of Contextual Messaging

 Learn how brands such as Skechers, DoorDash, and Uber reach millions with contextual messaging: a powerful strategy that transforms a simple ad viewing into a meaningful experience.

Airport OOH: Launching Major Airline Rebrands

Read how US carriers leverage JCDecaux’s airports networks to give their critical rebrands and new product launches the presence they deserve.

Amazon Leverages Big Brand Equity for B2B Marketing

Amazon Web Services leverages the power of 9 major brands’ built in equity with their latest campaign in LAX.

Research & Insights

Kantar, the world's leading insights company, just confirmed what top marketers have always suspected: Out-of-Home (OOH) advertising is not just important, it's the vital, non-negotiable component of any truly robust advertising strategy.

Crucially, the research provides tangible proof of its efficacy, revealing that this medium is seven times more impactful than other comparable channels. Read more to explore the full findings to understand how this proven advantage can transform your media planning.

Get with the Program: PDOOH is in!

Programmatic is live in Orlando International!

Our airport-wide digital networks at MCO are now available programmatically, completing our PDOOH footprint and bringing us to 95% availability across our digital inventory!

These networks are primed to capture key in-market events from top business conferences to major sporting events- including the Arnold Palmer Invitational, the Veterinary Conference and Expo, and MegaCon!

PDOOH Client Success: Weichert Realtors

Media: MCO airport-wide digital

Timing: 6-day flight targeting Weichert National Convention

"I deplaned and saw a vertical display on my way to baggage claim and saw three ad rotations while in baggage claim. Many of the broker / owners who flew into the conference on Monday/Tuesday mentioned they saw the showing."

- Scott Pozucek, MediaWorx

OOH in Motion

Geico

Geico is reaching millions of potential customers by using a witty campaign of airport-themed jokes at major airports, including DFW, MCO, ORD, HOU, and IAH.

Energy Transfer

One of America's largest and most diversified midstream energy companies takes over the digital spectaculars across LAX, IAH, DFW, and BOS.

Aviation Updates

• The number of passengers in Chicago's O'Hare International Airport surged more than 6% in the first seven months of 2025 from a year earlier, and traffic will soon exceed 2019 levels.

• The fall travel season is gearing up to be a busy one as October schedules are showing airlines are planning for 3.4% more capacity.

• American Airlines continues a successful travel season by launching its Boeing 787 Dreamliner service on major international routes from 4 key JCDecaux hubs: Chicago (ORD), Miami (MIA), Fort Worth (DFW), and Los Angeles (LAX).

• Orlando International Airport passenger traffic increased by 4.4% for the month, and the rolling 12-month total stands at 56.7 million annual passengers, averaging more than 155,000 passengers per day. 

• U.S. domestic leisure travel is anticipated to grow to $895 billion by the end of 2025.