BioBrand Labs November 📝 Notebook

Welcome to the November edition of the BioBrand Labs Notebook! Biotech Networks has helped more than 250 life science organizations build their brands and generate leads. We are making our methods more available to life science marketers with this newsletter, and are encouraging you to experiment to catalyze growth for your organization. Newsletter section headings are below, and stay tuned for ways to interact and collaborate soon.

• Biotech Networks University — Updates and special offers from our new educational platform
• Brand Catalysts — Upcoming opportunities to help you meet your life science marketing goals
• BioBrand Pulse — Polls and feedback from the community
• The Petri Dish — Experimental tips and data from our campaigns
• Field Notes — Insightful life science marketing we've observed

This email reaches 8K life science marketers, business development and PR professionals and we are forming a community to learn from each other. If you're a life science marketing consultancy looking to reach this audience see more details here and email info@biotechnetworks.org to get started.

Black Friday Deal: Use code EMAILVIP50 for 50% Off Email Marketing 101 Course

Biotech Networks University (BNU) has launched with its first on-demand course, “Email Marketing 101 — Strategy and Tactics for Life-Science Marketers,” is now live. Led by Mary Canady, PhD, this practical course teaches you how to:

• Define clear objectives for every campaign
• Build e-marketing infrastructure leveraging BNU templates and guides
• Write persuasive, data-driven emails scientists will actually read
• Measure performance with confidence and improve ROI
• Build life science contact lists that deliver qualified leads

Based on Biotech Networks’ experience sending 3.4 million+ emails annually to 65,000+ life-science professionals, this course gives you the proven framework and templates you need to succeed — from subject lines to segmentation. This 1-hour on-demand course is designed to help you learn your way and at your own pace with indexed videos, detailed transcripts, and proven templates and guides.

📢 Black Friday Savings: Use code EMAILVIP50 before Dec. 5 for 50% off Email Marketing 101 Course! 📢

There's Still Time to Reach US & California Life Scientists in December/Q4

Biotech Networks lists upcoming media kit availability here, and highlights are listed below:

• There's still time to sponsor California events — These are our most popular hubs, details are on event pages, contact us to secure your spot(s). All sponsorships include the full list of registrants and we're giving a 20% discount for sponsorship of both:
• San Diego December 3rd
• San Francisco December 8th
• Many e-mail marketing opportunities
• December, January Dedicated E-blast openings
• Highly popular BN Wrapped (year end summary) E-blast Dec. 28th, $575 for banner or text ad

Contact us to discuss how we can help you meet your Q4 2025/Q1 2026 goals and beyond.

It's 2025.... Do You Know What Your

E-mail Marketing ROI is?

Meet Genie, our helper in the E-mail Marketing 101 Course. She'll provide tips to help you maximize your ROI.

LinkedIn Ads: A Secret to Our Success

Biotech Networks leveraged LinkedIn ads to host a successful event in a new location, Colorado.

Biotech Networks' Colorado Event LinkedIn Ad Campaign Data

What do you think of our results? We don't normally have the time to compare CPC and CPM between platforms or to track true conversions and ROI. We just know that LinkedIn ads work for helping us run successful events (~$300 budget for a $4-8K expense) and also in building brand awareness in all our 12 US hubs. Note that the number of followers and searches increased many-fold for the LinkedIn company page. We often find that when we "pay to play" by purchasing ads, we are significantly rewarded by the social media or web algorithm and/or application.

Here are the reasons we're...um... "loony" for LinkedIn Ads and think you should be using them:

• Detailed audience targeting: you can target your audience by their location, job title, industry, age, company, many other factors. This feature allows you to reach your target audience precisely and quickly, and it you from spending your budget advertising to the wrong audience.
• Cost effectiveness: LinkedIn's minimum daily budget is $10, and you can run your ads for any amount of time and budget. You can also review results quickly and change tactics if your ad isn't performing.
• Detailed statistics: We've provided some of the ad statistics above, and there are even more that they offer, including your ad performance by demographic. You can quickly change course as needed. If your team has the time, you can likely get a true ROI for your campaigns.
• Long-term brand benefits: As mentioned, our page gained 2-fold more followers compared to the earlier period and search volume also increased by 8-fold. These gains in brand visibility help us to build our online presence in a region, resulting in more subscribers and better event attendance. We have seen this positive effect over the past few years hosting events on the US East Coast.
• Gain competitive information: This feature is a bit of a surprise to us, you can actually view all of the LinkedIn ads of your competitors! Visit the company page and if the company is running ads you'll see a "View ad library" link in the left sidebar (click on the link to see the LinkedIn ads for a well known life science company). Of course, you can't see the statistics for the ads, but you can see what products they're advertising, how they're promoting them and possibly what regions they're targeting based on the languages used.

We love LinkedIn ads so much, you'd think that we'd be getting a kickback for this post, but we didn't! We do however offer social media posts in our media kit, they're a very affordable way to reach our 12 US hubs. We can run these organically or promote them using methods similar to these, the benefit is a time/resource savings for you.

ADVERTISEMENT — Advertise with Biotech Networks

Exclusive for Biotech Network subscribers: Save 10% on conference registration! Use promo code BN10 by November 28.

AI isn’t going to steal your job, someone who knows how to use it might. Don’t let that happen to you.

Attend the SAMPS annual conference on Human–AI Advantage in Life Sciences Sales and Marketing, December 4 in Cambridge, MA, to level up your AI skills and stay ahead of the curve.

Whither Twitter? Where Have Life Scientists & Marketers Gone Since the Shakeup of the Platform?

In our late 2024 survey of life scientists and marketers, it was unclear what social media platform would replace Twittter/X, if any. The real winner since then? A diaspora of social media applications such as Instagram, Tiktok, Threads, Bluesky and others in which you can find scientists thriving and see some life science company presence. Check out last month's Notebook, Field Notes section to see an Instagram/Tiktok influencer who has done brand placements for a major life science company.

What's a life science marketer to do, with the fragmentation of the life science social media space? The majority of life science companies seem to be focused on LinkedIn, with perhaps one other social media aplication link listed on their website. This trend is disappointing, but we can understand the need to conserve resources during a time that can be confusing.

Regarding text-based social media apps, we have seen that Threads has taken the lead as an alternative to Twitter/X, it's currently at 400 million users. Threads is in the Meta (Facebook, Instagram) family and leverages the company's AI engine to provide a content stream that feels more personalized to the user. They recently rolled out advertisements, which is also good news for life science companies. Although, we'd urge you to build your presence there organically, first, before advertising there.

At this point you may be asking yourself, where's the insightful life science marketing I was promised in this section?

The bad news is that we couldn't find a great example of a life science company engaging on Threads. The good news is that we found a great article on the use of Threads for pharma companies. This article gives some great advice and examples from top companies such as Amgen and Boehringer-Ingelheim. It even addresses the issue that "science Twitter" has been difficult to recreate.

In summary, we urge you to read the above-linked article and do some research on using Threads, and try it out. If it's not a fit for you, we encourage you to revisit your 2026 social media plans, and reach out to us if you'd like help.

That's a wrap for this edition of the BioBrand Labs Notebook, check out the Biotech Networks media kit for your 2026 planning. We'll see you in January, we've got some exciting developments ... distilling ⚗️!