"Slack's journey to the public market was unconventional, with its Thursday direct listing that eschewed the traditional initial public offering process.
A prominent venture capitalist, Benchmark Capital partner Bill Gurley, is now applauding the launch, pushing the direct listing approach, and even boosting one of Slack's financial advisers in the process.
"If your company is interested in a direct-listing, recommend you call Morgan Stanley," Gurley said Thursday in a tweet thread. "Other banks want to position direct listings as 'exceptional' or 'rare.' MS believes they are 1) a better mousetrap, and 2) can be used broadly.'"