|
Here’s why relying on third-party products is risky:
1. No Guarantee of Return Business 🚫
When you sell a product that isn’t one of YOUR exclusive brands, there’s no guarantee the customer will return to buy it from you again. They might find it cheaper elsewhere or more convenient to order online, cutting you out entirely. Worse, if they find a lower price, they WILL tell their friends that your prices are too high—even if that’s not true.
2. Price Comparisons Work Against You 🔍
Customers can quickly search for lower prices online. Even if the product isn’t cheaper now, it may be in the future, and this buying behavior WILL hurt you in the long run. Once they start purchasing elsewhere, you lose not only the sale but also their trust and loyalty.
3. Cross-Selling Risks 🔄
Recommending third-party products encourages customers to explore competing online retailers. While shopping for the product you suggested, they might discover alternatives to other items you sell. For example, they could find a new pre-workout while buying that third-party protein online, cutting into your revenue across multiple categories—not just the original product.
4. The Holiday Sales Trap 🎁
Black Friday and Cyber Monday are prime opportunities for third-party brands to attract your customers with massive discounts. Their heavy marketing at 50%-75% off is impossible for you to compete with. Once your customers start shopping online, they’re more likely to abandon your store entirely for their supplement needs.
Don’t Sabotage Yourself 🚧
We emphasize this during every new store owner training: if you’re ever tempted to recommend a third-party product, don't do it. Why risk losing a customer and jeopardizing your business? Protect your hard-earned customers—it’s a no-brainer.
After 26 years in this industry, I’ve seen how third-party supplement companies operate. Many of these brands are focused on one goal: cutting you out of the equation to sell directly to your customers.
Your Nutrishop-exclusive products are your greatest competitive advantage. Guard your business fiercely—your success depends on it!
| 
