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Ken,

Black Friday is next week.


Here’s how your business can benefit from using email for Black Friday campaigns compared to other forms of social media:


1. It's not "spray and pray"


Email allows you to directly reach your audience based on behavior, preferences, and purchase history.


With tailored messaging, promotions become more relevant, increasing the likelihood of conversions.


For instance, a clothing retailer can promote specific deals to customers based on past purchases, such as exclusive discounts on winter wear.


2. It's cost effective


Compared to traditional advertising, email marketing is budget-friendly.


Crafting and sending emails through platforms like Mailchimp or Constant Contact requires minimal cost but offers high return on investment, especially during high-sales periods like Black Friday.


If you’re not using an email service yet, try Constant Contact free by clicking here or by going to https://www.TheBestEmailOffer.com. (There's free training to get you started.)


3. You can create a sense of urgency


Emails are ideal for creating a sense of urgency.


Subject lines like “24-Hour Black Friday Flash Sale!” or “Limited Stock – Don’t Miss Out!” encourage immediate action.


Countdown timers (like the one above) and bold calls-to-action within the email can further drive engagement.


Using promotions like Black Friday (and Cyber Monday), offering exclusive deals to your email subscribers helps foster loyalty.


Customers who feel valued are more likely to return, turning Black Friday and Cyber Monday promotions into long-term relationships.

Want more tips?


Schedule a free 15-minute call with me - there's never a sales pitch.

Click here to schedule your free 15-minute call

You'll find more tips in the "Everything Email" podcast, recognized as one of the best email podcasts on the planet.

Click here to listen to the podcast

Have a great week!


-Ken

Start an email marketing campaign with a completely free trial by going to http://www.TheBestEmailOffer.com. There's free training to get your started!


Want more free stuff?


Attend my online events. See what's coming up and/or register at www.KENISEMAIL.com/events.

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