Dear Bloom Residents, Families & Friends:
We have a series of substantive updates this week.
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In addition to fighting COVID-19, Bloom Senior Living has been focused upon keeping the lines of communication open, making connections as often as possible, sharing important resources and providing data for residents, families, friends and professional colleagues. In an effort to continue communicating consistently and transparently, we'll send updates bi-weekly going forward unless we have something more pressing to share in the interim. Moreover, we've added a second chart below reflecting "total/cumulative" resident and associate cases per community (since widespread testing began on April 2, 2020) in addition to continuing to report "active" resident and associate cases per community (at the time of our updates). While we've heard feedback from our Bloomers that they love the dialogue, we plan to send you a survey soliciting more feedback. Thus, communication and data remains a key component of our COVID-19 response -- consistent with our Bloom Belief to Earn Trust .
With nine Bloom communities -- throughout five states, Florida, Indiana, Ohio, South Carolina and Louisiana -- the situation, as you can imagine, remains fluid and the announcements from the states and regulatory authorities is ever-changing. Each state has different requirements regarding testing, reporting and visitation. As you've hopefully recognized by now (through our 24 prior updates and social media posts), we're on top of the news flow and responding with urgency. Please rest assured that we're efficiently digesting such materials and data in real time, making decisions and implementing measures consistent with our Bloom Pandemic Rapid Response Plan -- while balancing our resident's physical safety and emotional wellbeing, as well as, our families' perspectives.
We continue to have no current resident or associate cases of COVID-19. All nine Bloom Senior Living Independent Living, Assisted Living and Memory Care communities -- serving over 750 residents through our 450 heroic associates -- remain COVID free.
We also received news this week regarding visitation in South Carolina and Florida impacting four Bloom communities, which is discussed below.
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Bloom's "Pandemic Rapid Response Plan" & Testing
The Bloom owners and corporate directors continue to meet daily with our on-site teams and review our comprehensive Pandemic Rapid Response Plan.
Consistent with that Plan, our communities continue to restrict interior visitor access, screen vigilantly, track anyone experiencing symptoms, isolate, test anyone experiencing symptoms (on-site at Bloom), social distance, sanitize extensively and frequently, and provide the care and services our residents expect. We're also holding regular trainings and education programs to share best practices with each community, and ensure there's ample supply of personal protective equipment. As discussed in prior communications, we also continue to enhance our clinical programs -- consistent with our Bloom Belief to Be Better Each Day -- and our data continues to reflect that Telehealth (which Bloom can now help facilitate), our frequent temperature and O2 checks, more aggressive monitoring and re-assessments are allowing Bloom to intervene sooner and reduce physician / laboratory visits, hospitalizations and transfers to higher levels of care. In other words, we're continuing to keep residents safe in their Bloom home. While physical safety is one element, we also recognize the consequences of isolation and are focused upon our resident's emotional wellbeing. We try to do something special for each resident -- consistent with another Bloom Belief to Make Memories -- every day and have loosened restrictions, where possible, as discussed below.
Testing remains an essential part of our Plan. While we still don't have any current cases of COVID-19 nor any residents or associates experiencing symptoms, as we've done since early April, we're being pro-active / aggressive with testing if necessary. As previously reported, per State mandate, we'll continue to test all associates at Bloom at St. Petersburg in Florida every two weeks. All associates tested negative during our last two rounds. We also previously reported that Ohio implemented new testing protocols for Assisted Living communities using baseline saliva testing, but Directors McElroy and Himes directed the Ohio Assisted Living Association to pause such testing while issues surrounding the NovaDx saliva test were examined. We continue to await directives from Governor DeWine and the Ohio Department of Health before proceeding with additional baseline testing at Bloom at Lakewood. We'll also be conducting more testing in South Carolina as we proceed with outside visitation, which is discussed below. We also discuss the new rapid COVID-19 antigen test from Abbott Laboratories below.
Our robust Plan has played an integral role in mitigating any spread of outbreaks in our communities over the last seven months and keeping our communities, at this time, COVID free.
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Bloom "Back On Track Plan"
Phase I
Bloom at St. Petersburg remains the only Bloom community that has not moved into Phase I of the Bloom Back on Track Plan per state mandate.
Phase II
Except for Bloom at Belfair's Independent Living community (which has already been in Phase II), the following Bloom communities will move into Phase II of the Bloom Back on Track Plan effective September 14, 2020:
- Bloom at Belfair (South Carolina)
- Bloom at Bluffton (South Carolina)
- Bloom at Bossier (Louisiana)
- Bloom at Hilton Head (South Carolina)
- Bloom at German Church (Indiana)
- Bloom at Eagle Creek (Indiana)
- Bloom at Kokomo (Indiana)
We're happy for the residents that we can loosen some restrictions and now offer our Bloom communities, except Bloom at St. Petersburg per state mandate, group activities and communal dining in a safe manner. The communal dining will resume with strict social distancing and staggered seating standards, proper sanitation and general food safety practices.
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Memory Making Stations & Visitation
As you know, Bloom was one of the first operators in the Country to build and implement what we refer to as Memory Making Stations (consistent with our Bloom Belief to Make Memories) in order to ensure a safe and socially distant physical outside visit. The Memory Making Station meets the 6-foot long separation protocol for social distancing. The resident, located inside the station, and family member, located outside the station, is separated by plexiglass. Due to the openness around the sides and tops, residents and families can hear each other. Notwithstanding its safe environment, Bloom is still taking additional precautions including screening family members, requiring residents and family members to wear masks and wash hands before and after visits, and disinfecting the Station after each visit. While this is still no replacement for personal interaction and hugs, which we so love to do at Bloom (and will do again soon), this moves us one step closer and increases the one-on-one personal interactions in the interim. As a reminder, the Memory Making Station is available during week days from 9:00am to 4:30 EST ( 9:00am to 4:30 CST for Bossier City, LA), and extended time in Indiana per state mandate. In an effort to accommodate everyone, scheduling is limited to one-time per resident per day, and each appointment is limited to 15-minutes. This is consistent with how we've been scheduling Skype.
We continue to see a lot of activity at the Memory Making Stations, and invite you to visit our Facebook page to see the smiling faces of residents and families staying connected!
The Memory Making Stations remain live and operational at the following Bloom communities:
- Bloom at Bossier (Louisiana)
- Bloom at Eagle Creek (Indiana)
- Bloom at German Church (Indiana)
- Bloom at Kokomo (Indiana)
- Bloom at St. Petersburg (Florida)
As posted to our Facebook page on September 2, 2020, the South Carolina Department of Health and Environmental Control (DHEC) announced guidelines for long-term care facilities to allow residents to have physically-distanced outdoor visitation for a limited period of time and under certain circumstances. While we're excited to see this direction, since, as you know, we've been constantly following-up with DHEC in this regard and have long believed we can accommodate outside visits safely, the new mandates present a wide range of issues.
In light of DHEC’s new mandates, if we choose to conduct outdoor visitation and the county positive occurrence rate is above a certain percentage, which it is right now in Beaufort County (and we don’t expect to decelerate following Labor Day), then Bloom will be compelled to follow certain CMS guidelines and testing mandates for nursing homes that, notwithstanding the tremendous financial costs, are extremely burdensome and triggers a variety of significant operational issues. Bloom is being forced to choose between regulations that present a variety of consequences or allow outdoor visitation; something we’re not facing in any other jurisdiction. Bloom has made the very difficult decision, knowing how much our seniors and families miss each other, to allow outdoor visitation and will be absorbing the testing costs while working through a variety of the difficult operational hurdles. That said, under the new mandates, it’s conceivable we’ll have to close the Memory Making Stations should certain issues arise and/or the county positive occurrence rate doesn't decelerate. Thus, the Memory Making Stations will be live and operational at the following Bloom communities on September 9, 2020:
- Bloom at Belfair (South Carolina)
- Bloom at Bluffton (South Carolina)
- Bloom at Hilton Head (South Carolina)
Please remember to schedule your Skype or physical visit at our Memory Making Station electronically by visiting the Bloom Senior Living website or clicking below:
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The system will confirm your appointment and your family member, assisted by our associates, will meet you at that time.
Turning to inside visitation, Bloom is still restricting access at all communities. While the Governor of Florida lifted restrictions in that State under certain extensive preconditions, Bloom at St. Petersburg is not yet ready to open its doors. As you know from our consistent communications, we’ve been working aggressively, pro-actively and tirelessly to ensure that your loved ones at Bloom are safe during this unprecedented time. We appreciate that all of you miss your loved ones dearly, especially as this global pandemic drags on. That said, we have come too far, and done too well, to get relaxed now. Opening up our community in Florida, at this time and coming into the Labor Day weekend, is incredibly risky. Indeed, given the high infection rate in Florida generally and at competing communities in the St. Petersburg area specifically, we're incredibly proud of our local teams (and COVID-19 management) for keeping Bloom at St. Petersburg COVID-free. We’re one of the few, if not only, community in the area with no exposure at this time. We’d like to think that part of the reason is our early action, strict policies, no tolerance policy and conservative approach putting Bloom residents above all else. All that said, we're still digesting the Governor's Order, monitoring the local situation carefully and digesting certain data; and are prepared to change course and loosen restrictions if appropriate.
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Other (Science Related) News
Bloom is following and in close contact with our trade organization, the American Seniors Housing Association (ASHA), regarding medical developments and potential access to new testing and vaccines in the fight against COVID-19. Access to such tools is of critical importance to our company and the senior living industry who takes care of millions of senior residents. Bloom sits on the Executive Board of ASHA, and one of its owners previously served on the four person Executive Committee, of the Executive Board, of ASHA. We remain in close contact with ASHA and would like to thank the organization for their relentless work on behalf of our seniors and the operators who serve them.
As you know, Bloom partnered early with an FDA approved laboratory, Assurance Scientific Laboratories, in April and was one of the first operators in the Country to be able to perform COVID-19 testing (utilizing PCR technology, which remains the gold standard) inside our controlled environment as opposed to sending residents to high-risk environments such as hospitals, which has proved to be an invaluable resource in keeping our community safe. We continue to offer such testing, and are now researching the new rapid antigen test option and its accuracy / availability. As posted to our Facebook page on September 3, 2020, the U.S. Department of Human Health and Services (HHS) plans to include assisted living providers in the allocation of rapid COVID-19 antigen tests and begin sending test kits to states later this month. The Federal Government previously announced in late August, which was also posted to our Facebook page, that it ordered BinaxNOW Ag Card tests from Abbott Laboratories in a $750 million deal. The $5 tests, which is the size of a credit card and shows results in 15-minutes without special equipment, uses a nasal swab and is purportedly easier to administer. There are still a lot of details to sort out, but we're eager to learn more and see if the antigen test, if reliable, can be yet another tool in our tool box and add another layer of safety supplementing more traditional COVID-19 testing. ASHA has been advocating for prioritization of these rapid testing kits and intends to continue urging HHS to distribute them to senior living communities.
Before updating you on the vaccine front, we want our followers to know that we take no position on its efficacy, which has been politicized. Our intent is to share relevant information that we've received through industry contacts. We've posted on our Facebook page information regarding the National Academy of Sciences Engineering Medicine (“National Academies”) COVID-19 Vaccine Allocation Study.
As posted on August 29, 2020, we were advised that in response to a request from the National Institutes of Health (NIH) and Centers for Disease Control and Prevention (CDC), the National Academies formed a committee to produce a consensus study to assist policymakers in the U.S. and global health communities in planning for equitable allocation of vaccines against COVID-19. As part of the study, the committee advised they would consider what criteria should be use to set priorities for equitable distribution among groups of potential vaccine recipients, taking into account population health disparities; individuals at higher risk because of health status, occupation, or living conditions; and geographic distribution of active virus spread. Further, the committee would consider how communities of color can be assured access to COVID-19 vaccines in the U.S. and recommend strategies to mitigate vaccine hesitancy among the American public.
As posted on September 1, 2020, the National Academies released a preliminary framework for vaccine distribution. The framework identifies high-risk groups that should receive higher priority for a COVID-19 vaccine. The draft framework discusses lessons learned from past vaccine campaign strategies for allocating scarce resources during this pandemic. It also reflects the criteria for vaccine access priority is based on four pillars:
- Risk of Acquiring Infection — Individuals in situations that are more likely to risk exposure to the virus are high priority.
- Risk of Severe Morbidity and Mortality — Those with greater possibility for severe disease or death if they acquired the infection are given high priority.
- Risk of Negative Social Impact — High priority is given to individuals whose lives are depended upon by society and other individuals who would be at risk if they became ill. This factor does not depend on wealth, income, or necessity in the workplace.
- Risk of Transmitting Disease to Others — Those who experience a higher likelihood of transmitting the disease to others are also high priority.
The preliminary framework includes a four-phase approach during initial vaccine deployment when demand exceeds supply, prioritizing essential health care workers and individuals with an increased risk of severe COVID-19 disease, including individuals with chronic illness. Individuals with two or more designated comorbidities would be a greater priority, as would older adults living in congregate settings. The four phases are:
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Phase 1a — High-risk workers in health care facilities and first responders.
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Phase 1b — People of all ages with comorbid and underlying conditions that put them at significantly higher risk.
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Phase 2 — Workers who are in essential industries and at high risk of exposure, teachers and school staff, people of all ages with comorbid and underlying conditions that put them at moderately higher risk, older adults not included in phase 1, and individuals living in congregate settings.
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Phase 3 — Young adults, children, and workers in essential industries at increased risk of exposure who were not included in prior phases.
The draft also considers social determinants of health with a focus on people of color who are more likely to be in the risk groups explained above, and it emphasizes that access should be prioritized for areas with more social vulnerability. Due to the uncertainty around available doses, efficiency, and other variables, the draft outlines plans for numerous scenarios.
The National Academies made clear they would accept comments from our industry and hold a listening session. Indeed, our industry had the opportunity to weigh in on the study, which will inform the aforementioned decisions with policy makers and government officials. On September 2, 2020, the President of ASHA participated on a panel of the Committee on Equitable Allocation of Vaccine for the Novel Coronavirus (convened by the National Academies).
While the draft report seemingly assigned health care workers and high-risk seniors as recommended population groups for inclusion in Phase 1, ASHA advocated for the need of prioritized access to a vaccine when one becomes available for both residents and staff in senior living communities in addition to just nursing homes. ASHA also submitted written comments reinforcing its verbal statement. Coverage can be found by clicking below:
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Workers, residents should be prioritized for COVID-19...
The first available vaccines against SARS-CoV-2 should go to frontline healthcare workers - including those who work in assisted living communities - and first responders, according to draft recommendations from the National Academies of...
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www.mcknightsseniorliving.com
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The final report will be delivered to its sponsors, NIH and CDC, to help inform the development of federal guidance. The final report will be considered along with other advice as the federal government determines how a vaccine will be allocated in the United States. We'll keep you apprised as Bloom receives more information and if our sector and company receives testing or vaccine priority.
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Bloom Culture
Finally, it wouldn't be a Bloom update if we didn't mention culture. As our Bloomers know, Bloom recently announced the completion of its multi-year, multi-step and multi-million dollar plan focused upon developing industry leading branding, culture, education and customer service. Bloom has continued, notwithstanding COVID-19, allocating time and resources to make its operating platform even stronger, which has contributed to Bloom's success fighting the virus.
If you know Bloom, then you know that our number one priority is company culture because -- borrowing a phrase from Tony Hsieh (the CEO of Zappos before selling his company to Amazon in 2009) -- "if you get the culture right, most of the other stuff...will just happen naturally on its own." The culture at Bloom, which has been built organically over the last decade, has never been more magnetic and cannot be under-appreciated. If anything, COVID‑19 has only reinforced its importance. In that vein, we recently partnered with Great Place to Work to conduct anonymous associate surveys as just one example of our recent cultural initiatives.
In addition to implementing and strictly following our Pandemic Rapid Response Plan, the Bloom associates started grassroots campaigns such "We Are Bloom Warriors" and "We Remain Bloom Strong!" Our corporate and local teams remain as committed as ever to protect your loved ones like their own family -- making sure the residents feel safe, loved and happy. They may be tired (during month seven of this pandemic) and they may have had some tough weeks, but they continue to come back stronger and more resilient than ever as we continue this fight for our residents and the Bloom community. While we're closer to the end than the beginning, we know Bloom's response to COVID‑19 is still ongoing and the path forward remains non-linear. But whatever future challenges lie ahead, including the possibility of a second wave this Fall/Winter, Bloom will continue to rise strong to meet them head-on. We continue to talk internally about Brene Brown’s manifesto, Rising Strong , which reminds us of our remarkable Bloom community (see our May 8, 2020: Bloom Senior Living Health Alert: Coronavirus Update #13).
While it may seem random that we're discussing Tony Hsieh, Brene Brown or have even asked you to blast Kenny Rogers' When You Put Your Heart In It (while reading our prior updates) during a global pandemic, these are just some of the unconventional exercises we do everyday at Bloom to create one cohesive unit and bring together those who understand our mission and have a desire to be part of something bigger than themselves. It is because of this philosophy and mindset that our nearly 1,000 team members have been able to stand together for the last seven months as one company with one mission: to ensure our residents not only remain physically safe, but continue to flourish during this unprecedented time.
We've said it before and it bears repeating again. Reputations are made during times of crisis. When history reflects back upon COVID-19, we'll remember how so many people around the world, like our Bloom associates, put the well‑being of others at the center of their daily lives. The people you know, and see at Bloom everyday, have taken action and made decisions based on the principles they -- and our company -- value; nurtured our company culture; selflessly cared for our seniors; and exhibited empathy towards residents, families and other associates.
In addition to being operationally and emotionally prepared to continue handling this novel situation, we want our followers to continue to know that we remain financially prepared to keep our community safe -- for as long as it takes. No expense has been spared, or will be spared, by our family-owned company in fighting this pandemic. Bloom's actions and strong balance sheet ensures we will (and can) continue to make whatever resources necessary available. This pandemic arrived at our doorsteps during a time when our organization has never been stronger culturally, operationally and financially. We're not a new operator starting in the senior care business, a new building worried about the pressures of lease-up or investors, a company with different product lines or a structure with inefficient hierarchies or bureaucracies. Rather, we're a conservative family company - with no outside partners or investors and little leverage - that has been in the senior care business for over 50-years with mature management, ownership directly involved in operations, strong local leadership with direct access to ownership, sound policies and a stable financial footing, which provides us the flexibility to always Do The Right Thing (an important Bloom Belief) in the best interest of our residents and associates, as well as, the long-term interest of the company. Our family model, inspired by our founder who grew up in the Harlem slums during the Great Depression, has been intentionally designed to thrive in these type of environments.
On a related topic, we're aware that certain providers in certain markets may have prematurely announced re-opening, which is not only risky in our opinion, but in violation of certain orders. Bloom remains strategic and balanced in our approach and would like to assure our followers that economics will never trump safety. That said, we have come a long way and feel a sense of excitement about what we can do to get our residents back to a new normal routine within the communities and ultimately our families back in the communities when it's safe and appropriate. As you can see above, we're making progress.
Hence, our current financial health - combined with the fact that this horrible pandemic continues to bring our teams even closer together and strengthen our already strong culture; our proven corporate and local leadership; and our growing stronger by the day operational / clinical programs - gives us great confidence that we're well-positioned to manage through these times.
In closing, we hope you'll see how important our values are and find that we'll base every decision during this pandemic with our five Bloom Beliefs in mind: Do The Right Thing, Make Memories, Be Positive and Deliver Wow, Earn Trust and Be Better Each Day. These are not words just plastered on a brochure. These beliefs are the soul of our company, the framework for which we base decisions, and the guiding principles that drive Bloom's culture, response to COVID-19 and helps our company and associates overcome this virus with as many positive outcomes as possible.
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We continue to consolidated all prior updates, videos and news / announcements put out by Bloom since the emergence of COVID-19 below for your convenience. Please continue to look for further communications from us by e-mail and simultaneous posts to our Facebook page and website. We hope you have a safe and nice Labor Day weekend. We remain in good spirits and #BLOOMSTRONG! We'll talk to you again in two weeks, if not sooner!
Sincerely,
Scott and Tony Kantor, and Bradley Dubin
Bloom Owners
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BLOOM COMMUNITY COVID-19 DATA - "ACTIVE" CASES
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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BLOOM COMMUNITY COVID-19 DATA - "TOTAL/CUMULATIVE" CASES
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Total Resident COVID-19 Cases: 1
Total Associate COVID-19 Cases: 3
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Total Resident COVID-19 Cases: 5
Total Associate COVID-19 Cases: 2
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Total Resident COVID-19 Cases: 1
Total Associate COVID-19 Cases: 1
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 2
Total Associate COVID-19 Cases: 8
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Total Resident COVID-19 Cases: 2
Total Associate COVID-19 Cases: 3
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 7
Total Associate COVID-19 Cases: 1
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Total Resident COVID-19 Cases: 13
Total Associate COVID-19 Cases: 9
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QUESTIONS & COMMENTS:
Please feel free to reach out by e-mail or telephone. We love hearing from you.
Bloom Director of Education & Development
Melissa Campbell
education@bloomseniorliving.com
440.668.3951
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July 1, 2020: Message From Bloom Director of Education & Development - Video #6 |
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PREVIOUS BLOOM NEWS & ANNOUNCEMENTS DURING COVID-19: |
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Feds to ship fast COVID-19 tests to assisted living sites
Federal officials plan to ship rapid coronavirus tests to assisted living facilities, moving to fill a testing gap for older adults who don't need the constant attention of a nursing home WASHINGTON -- A federal official said Tuesday the...
Read more
abcnews.go.com
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Visitations at Florida long-term care facilities to...
JACKSONVILLE, Fla. - Gov. Ron DeSantis announced Tuesday that visitation at nursing homes and assisted living facilities throughout Florida will once again resume. The governor made the announcement during a roundtable discussion regarding...
Read more
www.abcactionnews.com
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Outdoor, distanced visits allowed to begin at SC nursing ...
Columbia, SC (FOX Carolina) - On Tuesday, Governor Henry McMaster and DHEC announced new guidelines to allow visitations to resume at nursing homes and assisted living facilities. The visits will be outdoors and may not be possible for all...
Read more
www.foxcarolina.com
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Coronavirus in Ohio: Saliva tests at assisted living...
COLUMBUS - Ohio paused new saliva-based coronavirus tests at assisted living centers after finding discrepancies in the test results after just a few days of testing. Testing data "inconsistencies" were found at a small number of assisted living...
Read more
www.cincinnati.com
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102-year-old World War II veteran celebrates birthday in ...
BLUFFTON, SC (WSAV) - A celebration 102 years in the making. Bill Panchak's family wanted to make sure his birthday was celebrated in style, starting with a parade. Cars from Bluffton's Classic Car Club, along with Bluffton Fire engines and...
Read more
www.wsav.com
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How Zappos, Quicken Loans Inspired Bloom Senior Living's ...
The foundation for Bloom Senior Living's rebranding was laid with separate emails the operator received from two different family members of the same resident in one of its South Carolina communities. If one complained that the food was too hot,...
Read more
seniorhousingnews.com
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Bloom Senior Living Completes Multi-Year Branding,...
Bloom Senior Living completed its multi-year, multi-step and multi-million dollar plan focused upon developing industry leading branding, culture, education and customer service. Bloom drew expertise and inspiration not only from its own five...
Read more
myemail.constantcontact.com
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Bloom Senior Living Announces New Associate Program!
Bloom Senior Living , a family owned and operated company, continues to focus on its culture, education and, as part of that, its team of associates! We're a company that believes in, and focuses upon, our people.
Read more
myemail.constantcontact.com
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Bloom Senior Living in South Carolina is bringing back Christmas in July!
South Carolina families, Bloom needs your help to keep our residents' spirits high during...
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Celebrating a century: Bloom resident celebrates 100th...
Fern Tyner Nash's family had been planning her 100th birthday celebration since early this year, and thanks to a new "Memory Making Station" at Bloom at Kokomo, it didn't have to be canceled due to the COVID-19 pandemic.
Read more
kokomoperspective.com
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Join Bloom's Virtual Family Support Group Hosted by...
Join Bloom Senior Living in South Carolina every Thursday for our virtual Family Support Group, which will be an open discussion about...
Read more
myemail.constantcontact.com
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Bloom At St. Petersburg's Plan To Help New Families!
Bloom's Florida community has developed a well thought out and comprehensive plan to not only protect our current residents and associates, but accommodate you (our new families) who have been calling us asking for help while ensuring you're able...
Read more
myemail.constantcontact.com
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Bloom Senior Living's Plan To Help New Indiana Families!
Bloom's Indiana communities have developed a well thought out and comprehensive plan...
Read more
myemail.constantcontact.com
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Bloom Senior Living's Plan To Help New South Carolina...
Bloom's South Carolina communities have developed a well thought out and comprehensive plan to not only protect our current residents and associates, but accommodate you (our new families throughout Bluffton and Hilton...
Read more
myemail.constantcontact.com
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Bloom At Bossier's Plan To Help New Louisiana Families!
Bloom's Louisiana community has developed a well thought out and comprehensive plan to not only protect our current residents and associates, but accommodate you (our new families) who have been calling us asking for help while ensuring you're...
Read more
myemail.constantcontact.com
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Bloom at Kokomo: Making Memories During COVID-19 -...
Bloom Senior Living's Kokomo community celebrated Ms. Nash's 100th birthday during COVID-19 with...
Read more
myemail.constantcontact.com
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Bloom Senior Living: Making Memories In South Carolina...
Bloom Senior Living's South Carolina Communities celebrate Ms. Lucille's 90th birthday during COVID-19 with cake, cards, laughter and a personal parade...
Read more
myemail.constantcontact.com
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Covid-19 Opened the Telehealth Floodgates, But Barriers...
Over the past three months, senior living providers have embraced telehealth during shelter-in-place orders. At the same time, the way providers and residents use telehealth, along with the forces propelling it forward, continue to evolve....
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seniorhousingnews.com
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Bloom at Bluffton launches 'memory-making stations' for...
One Lowcountry senior living facility is overcoming COVID-19 barriers and helping residents create memories with their loved ones. "Bloom Senior Living has really been on the forefront of bringing residents and families together and so we started ...
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www.wjcl.com
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Senior Housing Business: Bloom Launches 'Memory Stations'...
BIRMINGHAM, Mich. - Bloom Senior Living, a Birmingham-based owner-operator of nine communities in Indiana, Ohio, South Carolina and Florida, has launched "Memory Making Stations as a safe way to visit family and friends during the COVID-19...
Read more
seniorshousingbusiness.com
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Bloom Senior Living Announces Memory Making Stations...
As our Bloomers know, from new programs like Telehealth to Live Video / Virtual and Window Tours to our Skype Communication Center, Bloom Senior Living has been at the forefront of finding ways to keep our Bloom community virtually safe and...
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F.D.A. Clears Another Coronavirus Testing Kit for Use at ...
Bloom Senior Living's partner, Assurance Scientific Laboratory, approved by FDA for additional in-home test...
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www.nytimes.com
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Bloom Senior Living's Handling Of COVID-19 In The...
Local news WJCL ABC-22 has taken notice of Bloom Senior Living's handling of COVID-19. Bloom's Director of Education and Bloom at Bluffton's Executive Director is featured on the news detailing...
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Senior Living Today and Every Day Video
Watch this video - put together by the American Seniors Housing Association - to see how senior living communities (including Bloom residents in the video) all over the country are adapting and helping residents thrive as they shelter in place...
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vimeo.com
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Senior Living Today And Everyday Video
Watch this video - put together by the American Seniors Housing Association - to see how senior living communities (including Bloom residents in the video) all over the country are adapting and helping residents thrive as they shelter in place...
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vimeo.com
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Senior communities needed more than ever in COVID-19 era
Physical challenges, isolation and the overwhelm of living alone at home are significant reasons why people choose senior living communities. We also know that a sense of belonging often proves to be a powerful remedy to feeling alone...
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www.thenewstribune.com
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Testing residents for coronavirus -- Bluffton Today
Bloom at Bluffton conducts its own testing and is not part of the statewide testing being done at nursing homes, said Melissa Campbell, director of education and development. This is a benefit for Bloom, its residents and associates since...
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www.blufftontoday.com
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As Louisiana reopens, assisted living...
When KTAL NBC-6 asked to feature Bloom at Bossier for remaining COVID-19 free, the Director details how the community was aggressive in restricting access and implementing protocols to keep residents safe and connected to family...
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www.arklatexhomepage.com
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Senior living operators are protecting vulnerable...
An Op-Ed by the CEO of National Health Investors, one of the largest owners of senior living throughout the United States, consistent with our view at Bloom Senior Living...
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www.tennessean.com
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Bloom Senior Living's Plan To Help New Families!
We know that COVID-19 is a marathon and not a sprint. We appreciate all the calls and inquiries, and have developed a plan to protect current residents and associates and accommodate you, our new families, as your needs arise...
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Bloom Senior Living Tour Program During COVID-19
Bloom Senior Living continues to offer Live Video Tours / Virtual Tours and Window Shopping tours, which have been a big hit! Between these tours and talking with our caring and experienced Community Relations Directors, you'll be able to get a...
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Bloom Senior Living Skype Program Has Been A Huge Hit -- ...
Bloom Senior Living rolled out a Skype Program - for Bloom residents and their loved ones to stay virtually connected at our 9 communities throughoutFlorida ,Indiana ,Louisiana ,Ohio , South Carolina - in early March!
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Bloom Senior Living Launches YouTube Channel!
Bloom Senior Living has launched a new Bloom YouTube Channel for our residents, families and friends to visit and check out our latest videos during COVID-19...
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Educational Webinar Opportunity: Dementia Caregiving...
While you're spending time at home, Bloom Senior Living , who has partnered with a Certified Alzheimer's Disease and Dementia Care Trainer and Certified Dementia Practitioner, wants to offer families and friends an educational opportunity to...
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Bloom Senior Living Is Hiring: Senior Living FastMatch
The American Seniors Housing Association and Argentum , the leading trade organizations for the senior living industry, in concert with other technology and human resources companies have launched a new innovative program called Senior Living...
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COVID-19 Testing Featuring Bloom Senior Living
Efforts are underway all across the U.S. to test senior living residents for Covid-19 - but until tests are more widely available and produce results more quickly, providers are hamstrung in their ability to keep residents and staff members safe...
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seniorhousingnews.com
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Bloom at Lakewood: Making Memories During COVID-19 -...
Bloom at Lakewood celebrated Mr. Keeling’s milestone 100th birthday on Easter Sunday the best way we could during COVID-19.... with his own personal parade (following a virtual chat with his daughter)...
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Get Updates On All Things Bloom Senior Living On Facebook
In addition to updates about COVID-19, we'll keep you posted about our latest happenings, company initiatives and provide educational materials to help navigate the caregiving and aging process...
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Bloomers: We Need Your Help -- Please Leave Reviews!
You're a vital part of our company, culture and family. The best way for Bloom Senior Living and others to know how we're doing is to hear directly from you! Since social media is crucial these days, we've been focusing on increasing our digital...
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Bloom Senior Responds To COVID-19 In South Carolina
An extra bit of kindness in the form of flowers was recently placed around the Ridgeland Nursing Center to help residents as they deal with changes in their routines because of the coronavirus pandemic.Mendy Smith, whose grandmother was a...
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www.blufftontoday.com
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Educational Webinar Opportunity: Learn From Home How...
Bloom Senior Living , along with its partnerVeterans Financial , wants to offer families and friends an educational opportunity to learn more about the VA Aid & Attendance Benefit, which can help wartime veterans (or the surviving spouse of a...
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Bloom at Lakewood Lends A Helping Hand With Meal Delivery
Bloom at Lakewood , Lakewood's family-owned and operated Assisted Living community, wants to lend a helping hand to our seniors during this unprecedented time. One of ourBloom Beliefs is to do the right thing and at Bloom we care not only about...
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Bloom at St. Petersburg Offers Live Video Tours
Bloom is offering Live Video Tours / Virtual Tours and " Window Shopping " tours during COVID-19...
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Bloom In South Carolina Offers Live Video Tours
Bloom is offering Live Video Tours / Virtual Tours and " Window Shopping " tours during COVID-19...
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Bloom In Louisiana Offers Live Video Tours
Bloom is offering Live Video Tours / Virtual Tours and " Window Shopping " tours during COVID-19...
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PREVIOUS BLOOM COMMUNICATIONS:
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Join Us On Facebook For News and Events! |
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We encourage all our residents, families, associates, colleagues and friends to follow Bloom on Facebook and get updates on all things Bloom Senior Living! We'll keep you informed about our latest happenings, upcoming events, company initiatives, showcase the fun our residents and associates are having every day and provide educational materials to help you navigate the aging process. |
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Check Out Our New Bloom YouTube Channel! |
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Bloom Senior Living has launched a new YouTube Channel for our residents, families and friends to check out our latest videos! |
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Bloom Senior Living is a family-owned and operated company.
For nearly 50 years, our goal has been simple yet aspirational: to help our residents flourish. Entering a Bloom community does not mean checking your lifestyle or personality at the door. Residents continue to live life to its fullest potential, enjoying their favorite activities while discovering new ones, and blooming into their best selves through growth and discovery. Our family-owned and operated communities provide a continuum of senior living services, concentrating on independent living, assisted living and memory care. For more information, please see our website:
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Bloom Senior Living | Independent Living, Assisted...
Bloom Senior Living is a family-owned and operated company. For nearly 50 years, our goal has been simple yet aspirational: to help our residents flourish. Entering a Bloom community does not mean checking your lifestyle or personality at the door.
Read more
www.bloomseniorliving.com
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