Dear Bloom Residents, Families & Friends:
We're reporting earlier than biweekly with a series of positive updates.
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Bloom Senior Living again continues to have no resident cases of COVID-19 throughout our nine communities in Florida, Indiana, Ohio, South Carolina and Louisiana despite continuing to loosen restrictions. We have one associate case, which is the only change since our last update. The charts below, reflecting "active" and "total/cumulative" resident and associates cases, have been updated.
Being one of the first providers in the Country to restrict access to our communities, and aggressively implement strict policies since then, has paid dividends. We've not only kept our residents safe, but put ourselves in a position to now safely open up more. As detailed below, Bloom continues to further relax restrictions consistent with our efforts to balance the resident's physical safety and emotional wellbeing. Our early rigid action, over some objection, was necessary to keep the residents safe at that time. But our more recent liberal action, consistent with family feedback, is necessary to keep our residents healthy and blooming. We know that our residents want to live their lives, and we want to help them do just that and continue to flourish while staying safe. We can now do both - they're not mutually exclusive.
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"Pandemic Rapid Response Plan," Testing & Vaccine Updates
The Bloom Owners and Director of Education & Development continue to meet daily with our local teams and review our comprehensive Pandemic Rapid Response Plan. Testing remains an integral part of our response. This isn't boilerplate language copied from prior updates - it's important you know that we're doing this.
We previously reported that Ohio implemented saliva testing protocols for Assisted Living communities. Pursuant to those new mandates, we tested all associates. We're happy to report that everyone was negative. Bloom at Lakewood has had zero (resident or associates) COVID-19 cases. We'll continue to test associates every two weeks.
As also previously reported, Bloom tested all associates at its three South Carolina communities, because we made the decision -- in the best interests of our residents and families -- to commence outdoor visitation despite the county positive occurrence rate. This was a massive undertaking. We've received all but 13 results thus far. We're happy to report that everyone at Bloom at Bluffton, Bloom at Hilton Head and Bloom at Belfair was negative. We'll report the remaining results upon receipt, and continue to test associates weekly.
We're in the process of testing all residents and associates at Bloom at Bossier based upon a positive associate case in Louisiana and consistent with our vigilant practice. The associate will quarantine at home based on Centers for Disease Control ("CDC") guidelines.
We stand ready and able to test anywhere the need arises. Notwithstanding the shifting testing directives from the CDC, we'll continue with our conservative yet successful approach. Our partnership with Assurance Scientific Laboratories - who conducts RT-PCR molecular diagnostic tests for Bloom - remains strong.
More generally, rapid antigen tests also remains an important diagnostic tool for operators as we work to keep seniors safe, increase visitation, loosen restrictions and prepare for the double threat of coronavirus and seasonal influenza. Our industry petitioned the U.S. Department of Health and Human Services (HHS) accordingly. We're pleased to hear that Abbott Laboratories BinaxNOW COVID-19 rapid antigen tests have already been sent directly to Assisted Living communities and State Governors. As previously announced, HHS has/will be distributing these tests to communities that have a CLIA Certificate of Waiver, including certain Bloom communities. Additionally, HHS has/will disseminate 100 million tests to State Governors. Our senior living industry petitioned for priority. In fact, the State of Florida, just received its first shipment of 400,000 tests and Governor Ron DeSantis announced that 100,000 will go to Assisted Living communities to test staff and visitors for COVID-19. He ordered the shipment of 180,000 more test kits to certain communities with the remaining 120,000 split between public schools and state-supported testing sites. Abbott is holding educational webinars for its BinaxNOW test.
The industry also continues to ensure that senior care providers have priority access to a vaccine if and when it's approved and ready for safe distribution. After our last update, the National Academies of Sciences, Engineering and Medicine ("NASEM") released the final "Framework for Equitable Allocation of COVID-19 Vaccine (2020)" report recommending a four-phased equitable allocation framework that HHS and state, tribal, local, and territorial (STLT) authorities shall adopt in the development of national and local guidelines for COVID-19 vaccine allocation when demand exceeds supply in order to maximize societal benefit be reducing morbidity and mortality caused by the transmission of the virus. Assisted Living, Skilled Nursing and other similar settings were prominently included in the NASEM report. Notably, senior living residents and workers are included in Phases 1a and 1b.
As indicated early on, it's been Bloom's opinion that when history reflects back upon this public health crisis, the professionals caring for you, your parents and loved ones will be hailed as heroes. Regardless of which side of the political aisle you fall, it's become increasingly clear that both sides have recognized the significant role our sector has played in protecting America's seniors and are now making resources available to the operators who serve them. Bloom will continue doing its part.
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Influenza Season & COVID-19
As announced during our prior updates and recent release, Bloom is hard at work implementing and following its Flu Prevention and Response Plan, in conjunction with its Pandemic Rapid Response Plan, to protect our Bloom community as we enter influenza season. The reports out of the Southern Hemisphere continue to reflect low influenza activity for this time of year; potentially signaling the same for the Northern Hemisphere. We remain optimistic, but prepared knowing that flu season, falling on top of COVID, could amplify challenges.
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"Back On Track Plan"
Our last update laid out Phases I, II, II Plus and III of Bloom's Back On Track Plan. Importantly, we are further relaxing restrictions and visitation at Bloom communities since last week. Nearly all our communities are now in (or will be Monday) Phases II Plus and III. We continue to see the the tremendously positive impact of relaxed restrictions and being able to restore resident engagement and visitation with families and friends. All the hard work, protocols, partnerships, testing, tracking and learnings about this virus for the past seven months contributed to our ability to make this decision.
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Phase II Plus
Only three Bloom communities (and the Memory Care side of one Bloom community) remain in Phase II Plus of our Back on Track Plan as follows:
- Bloom at Bluffton (South Carolina)
- Bloom at Hilton Head (South Carolina)
- Bloom at Belfair Memory Care (South Carolina)
- Bloom at Bossier (Louisiana)
This means our South Carolina residents, living in licensed settings, residents are now enjoying, for example, group activities, communal dining with their friends, outside entertainment, outdoor visitation and more. This is all occurring in a socially distant and responsible manner with proper sanitation and pursuant to our infection control guidelines. The only part of Phase II Plus that has not yet been implemented is resident outings and family excursions in South Carolina. We have not been allowed to move the South Carolina communities into Phase III (i.e. allow indoor visitation) per state law. That said, as we're going to print with this update, we received the following news release out of South Carolina with zero warning: South Carolina News. We'll be working to obtain and digest the new regulations this weekend and look forward to moving our communities into Phase III in short order.
As soon as we complete testing in Louisiana, our Louisiana residents will restart the foregoing Phase II Plus activities and visitation. Provided there are no new cases in Louisiana, we plan to move Bloom at Bossier into Phase III on October 26, 2020.
Phase III
Five Bloom communities (and the Independent Living side of one Bloom community) will be in Phase III of our Back on Track Plan effective Monday October 12, 2020 as follows:
- Bloom at German Church (Indiana)
- Bloom at Eagle Creek (Indiana)
- Bloom at Kokomo (Indiana)
- Bloom at St. Petersburg (Florida)
- Bloom at Belfair Independent Living (South Carolina)
This means our Indiana, Ohio, Florida and Independent Living South Carolina residents will be enjoying, for example, group activities, communal dining with their friends, outside entertainment, outdoor visitation, indoor visitation and more. This will all be occurring in a socially distant and responsible manner with proper sanitation and pursuant to our infection control guidelines. The only portion that has not yet been implemented is resident outings and family excursions in Ohio and Florida per state law.
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Visitation Rules
If your Bloom community is in Phase II Plus, we're offering outdoor visitation. If your Bloom community is in Phase III, we're offering indoor visitation.
Regardless of the type of visit, this process must continue to be orderly and scheduled in advance through our electronic system (this is intentionally flagged in red since families are showing up unannounced) by visiting the Bloom Senior Living website or clicking below. We've also implemented the following rules:
- Each community will have a designated space for indoor and outdoor visitation. You will be offered your preference of visit type upon arrival to the community.
- Visitation, regardless of indoor or outdoor, is required to be scheduled through the Bloom Senior Living electronic system. Designated times are available based on the state specification. If you don't have appointment, we wont be able to accommodate you.
- All visitors will be screened and temperatures taken prior to any visit with a resident. If screening criteria is not met, the visit will be denied. All visitors must wear a surgical grade mask or greater.
- All visitors will be required to maintain appropriate social distance of at least 6.”
- All visitors must be at least 18 years old or have the express permission of the Executive Director. Some states have age requirements for indoor visitation.
As you know, Bloom was one of the first to use what we refer to as Memory Making Stations in order to ensure a safe and socially distant physical outside visit. For those of you who still don't feel comfortable with indoor or outdoor visitation (but would like to see your friends or loved ones), we're still offering Memory Making Station visits at Bloom communities.
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Finally, Bloom at Belfair Independent Living residents can come and go freely. Belfair Independent Living residents, families and friends will no longer have to schedule visits subject to the following parameters: inside visitation is limited to resident apartments from 9:00am - 10:00pm during weekdays and 9:00am - 5:00pm during weekends, no visitation may occur in common areas including dining rooms, visitors must undergo Bloom's screening process and masks must be worn without exception. We can offer tray service, at no charge, to resident suites when family is visiting. Our wonderful General Manager personally communicated the new visiting protocols to residents and families accordingly. |
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Bloom Culture & Preliminary Survey Results
Finally, we'll end with our number one priority: company culture. You've heard us say it before (borrowing a phrase from the former CEO of Zappos): if you get the culture right, everything else will happen naturally on its own.
Without rehashing our discussions in prior updates about why culture is so vital, and what Bloom has done to create such special environments, we continue to flag that it's because of this organic culture that our operating platform has grown even stronger, contributed to our success fighting the virus, and is now allowing us to reopen safely.
That said, we know we're not perfect and wanted to hear from you, our most trusted advisors (who know us the best), about how were doing operationally and how we're handling COVID-19. Candidly, this is very tough stuff -- running an operationally intense business caring for seniors during a global pandemic targeting the most vulnerable while trying to keep everyone safe and at the same time happy and connected to their friends and families, not to mention every state has different and shifting regulations regarding reporting, testing, protocols and visitation. Please don't mistake that comment as a complaint. To the contrary, we love what we do, we love Bloom, we love our Bloom residents and teams and are confident we can continue to successfully navigate this period and find the right balance for our residents. If anything, we want - more than anything - to find out from you if we're succeeding and exceeding your expectations consistent with our aspirational mission and Bloom Belief to Be Better Each Day, so we anonymously surveyed our entire community to not only solicit feedback, suggestions and criticism, but to invite you collaboratively into the process. As we say at Bloom, this is a team effort and you're part of our family and team!
We greatly appreciate the hundreds of responses received thus far. We're busy pouring through the commentary (some of which already shaped our decision to relax standards) and are sharing some preliminary findings.
Survey Results
- The scale used was 1-5 with 1= Bad, 2=Poor, 3=Fair, 4=Good, 5=Excellent
- Families from all nine Bloom communities responded
- Most rated their satisfaction with Bloom as Excellent followed by Good
- Bloom scored high marks and rated between 4 and 5 stars out of 5 on dining, activities, maintenance, housekeeping, care and customer service with care and service scoring the highest (4.5) and dining scoring the lowest (4.1)
- Bloom scored high marks and rated between 4 and 5 stars out of 5 on friendliness of associates, environment feels like home/family, professionalism, price, communication and responsiveness to feedback/concerns with friendliness of associates scoring the highest (4.6) and price scoring the lowest (4.0)
- Most rated Bloom as Meeting Expectations followed by Exceeding Expectations
- The overwhelming numbers of respondents would recommend Bloom to their friends and colleagues
- Proudly, most rated Bloom's handling of COVID-19 as Excellent followed by Good
- Bloom scored the highest marks in the survey regarding its handling of COVID-19. Bloom rated between 4 and 5 stars out of 5 on how we've handled communication, transparency, general infection control protocols, testing and physical safety during COVID-19 with general infection control protocols scoring the highest (4.6) and everything else scoring the lowest (4.5).
- The two areas where Bloom scored low during COVID-19 was in balancing physical safety with emotional wellbeing (3.8) and visitation (4.0)
Admittedly, Bloom's early approach erred on the conservative side to keep our residents physically safe for the past seven months, but - as you'll hopefully find through today's report - we have really listened to your responses and incorporated your thoughts as one important factor in our extensive internal discussions about responding to COVID and reopening Bloom communities.
While we're very appreciative of the above results and overwhelming support (saying we're doing between Good and Excellent), we're still reviewing specific comments and formulating a plan to not only incorporate and address them with our teams, but improve certain programming that needs improvement. Thank you for trusting us with your thoughts and collaborating with us to make our seniors lives better each day. If you missed the opportunity to share thoughts, there's still time by clicking below:
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Participate in Bloom Senior Living's Survey During COVID-19
Participate in Bloom Senior Living's Survey During COVID-19 Dear Bloomers: Please take five minutes to complete this brief, anonymous survey to let Bloom Senior Living know how we're doing during COVI
Read more
myemail.constantcontact.com
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We continue to consolidated all prior updates, videos and news / announcements put out by Bloom since the emergence of COVID-19 below for your convenience. Please continue to look for further communications from us by e-mail and simultaneous posts to our Facebook page and website. We'll talk to you again in two weeks, if not sooner. Have a great weekend.
Sincerely,
Scott and Tony Kantor, and Bradley Dubin
Bloom Owners
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BLOOM COMMUNITY COVID-19 DATA - "ACTIVE" CASES
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 1
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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BLOOM COMMUNITY COVID-19 DATA - "TOTAL/CUMULATIVE" CASES
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Total Resident COVID-19 Cases: 1
Total Associate COVID-19 Cases: 3
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Total Resident COVID-19 Cases: 5
Total Associate COVID-19 Cases: 2
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Total Resident COVID-19 Cases: 1
Total Associate COVID-19 Cases: 1
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 2
Total Associate COVID-19 Cases: 8
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Total Resident COVID-19 Cases: 2
Total Associate COVID-19 Cases: 4
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Total Resident COVID-19 Cases: 0
Total Associate COVID-19 Cases: 0
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Total Resident COVID-19 Cases: 7
Total Associate COVID-19 Cases: 2
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Total Resident COVID-19 Cases: 13
Total Associate COVID-19 Cases: 9
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QUESTIONS & COMMENTS:
Please feel free to reach out by e-mail or telephone. We love hearing from you.
Bloom Director of Education & Development
Melissa Campbell
440.668.3951
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July 1, 2020: Message From Bloom Director of Education & Development - Video #6 |
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September 18, 2020: Message From Residents As The Communities Reopen - Video #7 |
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PREVIOUS BLOOM NEWS & ANNOUNCEMENTS DURING COVID-19: |
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COVID Testing Aid Going To Senior Communities
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HHS Sending Second Wave of Covid-19 Rapid Tests to...
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Press Release: Bloom Senior Living Annual Influenza...
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Assisted-living facilities in Florida no longer have to...
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Workers, residents should be prioritized for COVID-19...
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Feds to ship fast COVID-19 tests to assisted living sites
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Visitations at Florida long-term care facilities to...
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Outdoor, distanced visits allowed to begin at SC nursing ...
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Coronavirus in Ohio: Saliva tests at assisted living...
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102-year-old World War II veteran celebrates birthday in ...
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How Zappos, Quicken Loans Inspired Bloom Senior Living's ...
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Bloom Senior Living Announces New Associate Program!
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Bloom Senior Living's Plan To Help New Indiana Families!
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Bloom Senior Living's Plan To Help New South Carolina...
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Bloom At Bossier's Plan To Help New Louisiana Families!
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Bloom at Kokomo: Making Memories During COVID-19 -...
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Senior Housing Business: Bloom Launches 'Memory Stations'...
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Bloom Senior Living Announces Memory Making Stations...
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F.D.A. Clears Another Coronavirus Testing Kit for Use at ...
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Bloom Senior Living's Handling Of COVID-19 In The...
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Senior Living Today and Every Day Video
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Senior Living Today And Everyday Video
Watch this video - put together by the American Seniors Housing Association - to see how senior living communities (including Bloom residents in the video) all over the country are adapting and helping residents thrive as they shelter in place...
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Senior communities needed more than ever in COVID-19 era
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Testing residents for coronavirus -- Bluffton Today
Bloom at Bluffton conducts its own testing and is not part of the statewide testing being done at nursing homes, said Melissa Campbell, director of education and development. This is a benefit for Bloom, its residents and associates since...
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www.blufftontoday.com
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As Louisiana reopens, assisted living...
When KTAL NBC-6 asked to feature Bloom at Bossier for remaining COVID-19 free, the Director details how the community was aggressive in restricting access and implementing protocols to keep residents safe and connected to family...
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www.arklatexhomepage.com
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Senior living operators are protecting vulnerable...
An Op-Ed by the CEO of National Health Investors, one of the largest owners of senior living throughout the United States, consistent with our view at Bloom Senior Living...
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www.tennessean.com
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Bloom Senior Living's Plan To Help New Families!
We know that COVID-19 is a marathon and not a sprint. We appreciate all the calls and inquiries, and have developed a plan to protect current residents and associates and accommodate you, our new families, as your needs arise...
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Bloom Senior Living Tour Program During COVID-19
Bloom Senior Living continues to offer Live Video Tours / Virtual Tours and Window Shopping tours, which have been a big hit! Between these tours and talking with our caring and experienced Community Relations Directors, you'll be able to get a...
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Bloom Senior Living Skype Program Has Been A Huge Hit -- ...
Bloom Senior Living rolled out a Skype Program - for Bloom residents and their loved ones to stay virtually connected at our 9 communities throughoutFlorida ,Indiana ,Louisiana ,Ohio , South Carolina - in early March!
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Bloom Senior Living Launches YouTube Channel!
Bloom Senior Living has launched a new Bloom YouTube Channel for our residents, families and friends to visit and check out our latest videos during COVID-19...
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Educational Webinar Opportunity: Dementia Caregiving...
While you're spending time at home, Bloom Senior Living , who has partnered with a Certified Alzheimer's Disease and Dementia Care Trainer and Certified Dementia Practitioner, wants to offer families and friends an educational opportunity to...
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Bloom Senior Living Is Hiring: Senior Living FastMatch
The American Seniors Housing Association and Argentum , the leading trade organizations for the senior living industry, in concert with other technology and human resources companies have launched a new innovative program called Senior Living...
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COVID-19 Testing Featuring Bloom Senior Living
Efforts are underway all across the U.S. to test senior living residents for Covid-19 - but until tests are more widely available and produce results more quickly, providers are hamstrung in their ability to keep residents and staff members safe...
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seniorhousingnews.com
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Bloom at Lakewood: Making Memories During COVID-19 -...
Bloom at Lakewood celebrated Mr. Keeling’s milestone 100th birthday on Easter Sunday the best way we could during COVID-19.... with his own personal parade (following a virtual chat with his daughter)...
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Get Updates On All Things Bloom Senior Living On Facebook
In addition to updates about COVID-19, we'll keep you posted about our latest happenings, company initiatives and provide educational materials to help navigate the caregiving and aging process...
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Bloomers: We Need Your Help -- Please Leave Reviews!
You're a vital part of our company, culture and family. The best way for Bloom Senior Living and others to know how we're doing is to hear directly from you! Since social media is crucial these days, we've been focusing on increasing our digital...
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Bloom Senior Responds To COVID-19 In South Carolina
An extra bit of kindness in the form of flowers was recently placed around the Ridgeland Nursing Center to help residents as they deal with changes in their routines because of the coronavirus pandemic.Mendy Smith, whose grandmother was a...
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www.blufftontoday.com
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Educational Webinar Opportunity: Learn From Home How...
Bloom Senior Living , along with its partnerVeterans Financial , wants to offer families and friends an educational opportunity to learn more about the VA Aid & Attendance Benefit, which can help wartime veterans (or the surviving spouse of a...
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Bloom at Lakewood Lends A Helping Hand With Meal Delivery
Bloom at Lakewood , Lakewood's family-owned and operated Assisted Living community, wants to lend a helping hand to our seniors during this unprecedented time. One of ourBloom Beliefs is to do the right thing and at Bloom we care not only about...
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Bloom at St. Petersburg Offers Live Video Tours
Bloom is offering Live Video Tours / Virtual Tours and " Window Shopping " tours during COVID-19...
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Bloom In South Carolina Offers Live Video Tours
Bloom is offering Live Video Tours / Virtual Tours and " Window Shopping " tours during COVID-19...
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myemail.constantcontact.com
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Bloom In Louisiana Offers Live Video Tours
Bloom is offering Live Video Tours / Virtual Tours and " Window Shopping " tours during COVID-19...
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myemail.constantcontact.com
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PREVIOUS BLOOM COMMUNICATIONS:
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Join Us On Facebook For News and Events! |
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We encourage all our residents, families, associates, colleagues and friends to follow Bloom on Facebook and get updates on all things Bloom Senior Living! We'll keep you informed about our latest happenings, upcoming events, company initiatives, showcase the fun our residents and associates are having every day and provide educational materials to help you navigate the aging process. |
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Check Out Our New Bloom YouTube Channel! |
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Bloom Senior Living has launched a new YouTube Channel for our residents, families and friends to check out our latest videos! |
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Did someone forward you this email? |
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Bloom Senior Living is a family-owned and operated company.
For nearly 50 years, our goal has been simple yet aspirational: to help our residents flourish. Entering a Bloom community does not mean checking your lifestyle or personality at the door. Residents continue to live life to its fullest potential, enjoying their favorite activities while discovering new ones, and blooming into their best selves through growth and discovery. Our family-owned and operated communities provide a continuum of senior living services, concentrating on independent living, assisted living and memory care. For more information, please see our website:
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Bloom Senior Living | Independent Living, Assisted...
Bloom Senior Living is a family-owned and operated company. For nearly 50 years, our goal has been simple yet aspirational: to help our residents flourish. Entering a Bloom community does not mean checking your lifestyle or personality at the door.
Read more
www.bloomseniorliving.com
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