Dear Bloom Residents, Families & Friends:

Please find our monthly report. There are no elaborate stories, analogies, quotes, rock songs or references to manifestos or children fantasy novels this week -- just a slew of continued, and new, positive updates.

As you know, it's a new day at Bloom Senior Living with the communities moving beyond COVID-19. As of today, 100% of Bloom communities started vaccination and almost 60% (climbing to 70% in two days) are fully vaccinated. The remaining 30% will be fully vaccinated in less than one month. This is an important milestone and game changer.  

In that vein, all nine Bloom communities relaxed restrictions and safely reopened for group activities, community dining, programming, visitation from family and friends, tours and more. Importantly, seven of our nine Bloom communities now permit both outdoor and indoor visitation. The other two Bloom communities will permit indoor visitation as soon as county positivity rates drop below 10% (that's a state mandate; not Bloom rule), which we hope will be next week. We’re also reintroducing Family Outings (with no quarantine restrictions) and Resident Outings as detailed below.  Seven of our nine Bloom communities are now in Phase III of three phased reopening plan introduced in May 2020. The other two communities, currently in Phase II Plus, could be in Phase III next week. We're welcoming many new Bloom families and the communities are energized. We’ve been waiting nine months for this day!

Furthermore, as life returns to the pre-pandemic Bloom way of life, Bloom's infection rates continue to remain non-existent. We have zero resident cases of COVID-19 cases throughout the company’s nine communities in five states serving 750 residents through 400 heroic associates. We have only one associate case at one community. That isolated case was identified prior to any resident contact, so the exposure risk to the community was extremely low. Hence, eight of our nine Bloom communities have zero resident and associate cases. We've had virtually no cases since our last update one month ago. All this data is telling. The charts below, reflecting "active" and "total/cumulative" resident and associates cases, have been updated. 

In a nutshell, our key focus is to continue keeping our residents safe, but to do so while remaining open so our residents get back to living the Bloom life they were promised when moving into our vibrant communities.  Our aspirational mission has never been clearer: to help seniors flourish and bloom! The English language adage "a picture is worth a thousand words" could never be more true. As you see above, a lot has changed in the last thirty days -- the residents, among other things, celebrated getting vaccinated, Valentine's Day, the Superbowl, lunch outings and hanging with the owners!

Our reopening efforts, infection results, mission and approach has not only been recognized locally, but featured nationally by the Wall Street Journal ("Covid-19 Vaccines Mean an End to Isolation at a Retirement Home") and the New York Times ("Vaccine News Gives Hope for Spring, if Enough People Get the Shots").

It's taken thirty-five reports and a heck of a lot of work, but if you've been reading our prior reports then you know we've traveled that pseudo yellow brick road together and have arrived at the imperial capital of Oz, Emerald City (sorry, we couldn't help it). We stand before you, eleven months after this global pandemic struck, full of optimism, excitement and confidence.

We told you nearly one year ago that "reputations are made during a crisis and operators would make good decisions and take action based on the principles they value." We also thought that "when history reflects back on our industry and its practices during this time, operators will be hailed as heroes."  It’s one thing to keep our residents safe over the past year, it’s yet another to do it while living by our five Bloom Beliefs: Do The Right ThingMake MemoriesBe Positive and Deliver WowEarn Trust and Be Better Each Day.  Without being self-promotional, although we owe it to our dedicated team to brag, we'd like to think the Bloom “Warriors” fall into this bucket.

Additionally, we’ve tried to communicate with you substantively, consistently and transparently during this time so you felt part of the process and had insight into our thinking as we balanced competing factors. Hopefully we now return to talking more about caring for you and your loved ones, and less about COVID-19, with a new and stronger bond. At the end of the day, we want you to know that we tried our hardest and put our dear residents above all else. We never made one decision that we didn’t believe was in the best interest of our residents or associates, and we threw all our financial resources at keeping them safe. Thank you for your unwavering support on this journey. 
Vaccine

Bloom engaged in an educational campaign about the COVID-19 vaccine and Bloom's Vaccination Clinics receiving priority status to encourage residents and associates to take the highly effective vaccine and ensure they know this is a tremendous benefit allowing them to protect themselves, their families, their co-workers and their community, as well as, help Bloom return to our Bloom life sooner. This Bloom Movement worked and paid dividends.

All of Bloom's South Carolina communities (Bloom at BelfairBloom at Bluffton and Bloom at Hilton Head), Ohio community (Bloom at Lakewood) and Florida community (Bloom at St. Petersburg) received its second dose of the highly effective COVID-19 vaccine! Bloom's Louisiana community (Bloom at Bossier) will receive its second dose in two days. Bloom's three Indiana communities (Bloom at German ChurchBloom at Eagle Creek and Bloom at Kokomo) received its first dose.

Bloom Vaccination Clinics were not only successfully completed with high participation rates, but the Bloom owners, residents and associates came together to celebrate returning to a normalized environment. The below table reflects when Bloom Vaccination Clinics were completed and the remaining clinics.

As vaccinations roll out nationwide, we continue to monitor changes in state and federal guidance. We're as excited as you are to see new guidance that helps Bloom move the communities to an even more open place than they already are.
Bloom Senior Living Vaccination Clinic Dates & Details:
Bloom at Belfair
Bluffton, SC

January 6, 2021
2:00pm - 8:00pm

February 3, 2021
2:00pm - 8:00pm

March 3, 2021
2:00pm - 8:00pm
Bloom at Bluffton
Bluffton, SC

January 6, 2021
3:00pm - 9:00pm

February 3, 2021
3:00pm - 9:00pm

March 3, 2021
3:00pm - 9:00pm
Bloom at Hilton Head
Hilton Head Island, SC

January 8, 2021
10:00am - 4:00pm

February 5, 2021
10:00am - 4:00pm

March 5, 2021
10:00am - 4:00pm
Bloom at Lakewood
Lakewood, OH

January 10, 2021
11:00am - 5:00pm

January 31, 2021
11:00am - 5:00pm

February 21, 2021
11:00am - 5:00pm
Bloom at Bossier
Bossier City, LA

January 21, 2021
9:00am - 3:00pm

February 18, 2021
9:00am - 3:00pm

March 18, 2021
9:00am - 3:00pm
Bloom at St. Petersburg
St. Petersburg, FL

January 16, 2021
10:00am - 4:00pm

February 6, 2021
10:00am - 4:00pm

February 27, 2021
10:00am - 4:00pm
Bloom at Kokomo
Kokomo, IN

February 15, 2021
11:00am - 5:00pm

March 15, 2021
11:00am - 5:00pm

April 12, 2021
11:00am - 5:00pm
Bloom at German Church
Indianapolis, IN

January 31, 2021
11:00am - 5:00pm

February 28, 2021
11:00am - 5:00pm

March 28, 2021
11:00am - 5:00pm
Bloom at Eagle Creek
Indianapolis, IN

February 10, 2021
11:00am - 5:00pm

March 10, 2021
11:00am - 5:00pm

April 7, 2021
11:00am - 5:00pm
Family & Resident Outings

Given over 95% of Bloom residents elected to be vaccinated, we modified our approach regarding residents going out with friends and family. Fourteen days following the resident’s second vaccination, the resident can schedule outings with their friends and family provided the resident’s family or friend has a negative rapid COVID-19 test. We kindly request that you schedule the outing with the community Executive Director and respect all local and national safety protocols including masking, hand hygiene and social distancing. This is an exciting step forward, but we need everyone’s continued support and cooperation. Bloom residents will not be required to quarantine following each outing. 

We're also excited to reintroduce community outings. For the moment, we'll be limiting them to sight seeing trips in the Bloom Bus, but look forward to getting back into the shops and restaurants the residents love in the near future. The Independent Living residents have already started. 
Back On Track Reopening Plan
Phase II Plus (group dining, activities, outdoor visitation and more) 

  • Bloom at Belfair Memory Care (South Carolina)

  • Bloom at Bluffton (South Carolina)

  • Bloom at Hilton Head (South Carolina)

Phase III (group dining, activities, indoor/outdoor visitation and more) 

  • Bloom at Belfair Independent Living (South Carolina)

  • Bloom at Eagle Creek (Indiana)

  • Bloom at German Church (Indiana)

  • Bloom at Kokomo (Indiana)

  • Bloom at Lakewood (Ohio)

  • Bloom at St. Petersburg (Florida)

  • Bloom at Bossier (Louisiana)
County Positive Occurrence Rates & Visitation

We're still monitoring County positivity occurrence rates where Bloom operates. Counties are classified as green (below 5%), yellow (5-10%) and red (above 10%). It's good to see most Bloom Counties moving out of red and all positivity rates decreasing from our last report.

  • Beaufort County, SC: 11.6%

  • Bossier Parrish, LA: 8.8%

  • Cuyahoga County, OH: 13%

  • Howard Count, IN: 9.9%

  • Marion County, IN: 6.1%

  • Pinnellas County, Fl: 5.8%
Notwithstanding the vaccine, we continue to be careful and follow protocols. For example, Bloom continues to test associates twice per week in South Carolina (at Bloom at Bluffton, Bloom at Belfair and Bloom at Hilton Head); and associates weekly in Ohio (at Bloom at Lakewood). We continue to conduct episodic testing at the other five Bloom communities; and remain prepared to test on a widespread basis with a combination of PCR and Rapid tests if the need arises.

Bloom continues to be a safe, happy and family environment for our residents where they can bloom, discover their best selves and live fulfilled lives. We have and will continue to move forward beyond COVID-19.

We continue to consolidate all prior updates, videos and news / announcements put out by Bloom since the emergence of COVID-19 below for your convenience. Please continue to look for further communications from us by e-mail and simultaneous posts to our Facebook page and website. We encourage you to follow Bloom on Facebook to see the residents living their lives. We'll talk to you again in one month.

Sincerely, 

Scott and Tony Kantor, and Bradley Dubin
Bloom Owners
BLOOM COMMUNITY COVID-19 DATA - "ACTIVE" CASES
Bloom at Belfair
Total Resident COVID-19 Cases: 0

Total Associate COVID-19 Cases: 0
Bloom at Bluffton
Total Resident COVID-19 Cases: 0

Total Associate COVID-19 Cases: 0
Bloom at Hilton Head
Total Resident COVID-19 Cases: 0

Total Associate COVID-19 Cases: 1
Bloom at Lakewood
Total Resident COVID-19 Cases: 0

Total Associate COVID-19 Cases: 0
Bloom at St. Petersburg
Total Resident COVID-19 Cases: 0

Total Associate COVID-19 Cases: 0
Bloom at Bossier
Total Resident COVID-19 Cases: 0

Total Associate COVID-19 Cases: 0
Bloom at German Church
Total Resident COVID-19 Cases: 0

Total Associate COVID-19 Cases: 0
Bloom at Eagle Creek
Total Resident COVID-19 Cases: 0

Total Associate COVID-19 Cases: 0
Bloom at Kokomo
Total Resident COVID-19 Cases: 0

Total Associate COVID-19 Cases: 0
BLOOM COMMUNITY COVID-19 DATA - "TOTAL/CUMULATIVE" CASES
Bloom at Belfair
Total Resident COVID-19 Cases: 14

Total Associate COVID-19 Cases: 17
Bloom at Bluffton
Total Resident COVID-19 Cases: 11

Total Associate COVID-19 Cases: 9
Bloom at Hilton Head
Total Resident COVID-19 Cases: 2

Total Associate COVID-19 Cases: 7
Bloom at Lakewood
Total Resident COVID-19 Cases: 0

Total Associate COVID-19 Cases: 4
Bloom at St. Petersburg
Total Resident COVID-19 Cases: 2

Total Associate COVID-19 Cases: 8
Bloom at Bossier
Total Resident COVID-19 Cases: 9

Total Associate COVID-19 Cases: 5
Bloom at German Church
Total Resident COVID-19 Cases: 0

Total Associate COVID-19 Cases: 7
Bloom at Eagle Creek
Total Resident COVID-19 Cases: 28

Total Associate COVID-19 Cases: 14
Bloom at Kokomo
Total Resident COVID-19 Cases: 20

Total Associate COVID-19 Cases: 18
QUESTIONS & COMMENTS:

Please feel free to reach out by e-mail or telephone. We love hearing from you.

Bloom Director of Education & Development
Melissa Campbell
education@bloomseniorliving.com
440.668.3951
PREVIOUS BLOOM VIDEOS:
July 1, 2020: Message From Bloom Director of Education & Development - Video #6
September 18, 2020: Message From Residents As The Communities Reopen - Video #7
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Bloom Senior Living's Plan To Help New South Carolina...

Bloom's South Carolina communities have developed a well thought out and comprehensive plan to not only protect our current residents and associates, but accommodate you (our new families throughout Bluffton and Hilton...

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Bloom At Bossier's Plan To Help New Louisiana Families!

Bloom's Louisiana community has developed a well thought out and comprehensive plan to not only protect our current residents and associates, but accommodate you (our new families) who have been calling us asking for help while ensuring you're...

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Bloom at Kokomo: Making Memories During COVID-19 -...

Bloom Senior Living's Kokomo community celebrated Ms. Nash's 100th birthday during COVID-19 with...

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Bloom Senior Living: Making Memories In South Carolina...

Bloom Senior Living's South Carolina Communities celebrate Ms. Lucille's 90th birthday during COVID-19 with cake, cards, laughter and a personal parade...

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Covid-19 Opened the Telehealth Floodgates, But Barriers...

Over the past three months, senior living providers have embraced telehealth during shelter-in-place orders. At the same time, the way providers and residents use telehealth, along with the forces propelling it forward, continue to evolve....

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seniorhousingnews.com
Bloom at Bluffton launches 'memory-making stations' for...

One Lowcountry senior living facility is overcoming COVID-19 barriers and helping residents create memories with their loved ones. "Bloom Senior Living has really been on the forefront of bringing residents and families together and so we started ...

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www.wjcl.com
Senior Housing Business: Bloom Launches 'Memory Stations'...

BIRMINGHAM, Mich. - Bloom Senior Living, a Birmingham-based owner-operator of nine communities in Indiana, Ohio, South Carolina and Florida, has launched "Memory Making Stations as a safe way to visit family and friends during the COVID-19...

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seniorshousingbusiness.com
Bloom Senior Living Announces Memory Making Stations...

As our Bloomers know, from new programs like Telehealth to Live Video / Virtual and Window Tours to our Skype Communication Center, Bloom Senior Living has been at the forefront of finding ways to keep our Bloom community virtually safe and...

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F.D.A. Clears Another Coronavirus Testing Kit for Use at ...

Bloom Senior Living's partner, Assurance Scientific Laboratory, approved by FDA for additional in-home test...

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www.nytimes.com
Bloom Senior Living's Handling Of COVID-19 In The...

Local news WJCL ABC-22 has taken notice of Bloom Senior Living's handling of COVID-19. Bloom's Director of Education and Bloom at Bluffton's Executive Director is featured on the news detailing...

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Senior Living Today And Everyday Video

Watch this video - put together by the American Seniors Housing Association - to see how senior living communities (including Bloom residents in the video) all over the country are adapting and helping residents thrive as they shelter in place...

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vimeo.com
Senior communities needed more than ever in COVID-19 era

Physical challenges, isolation and the overwhelm of living alone at home are significant reasons why people choose senior living communities. We also know that a sense of belonging often proves to be a powerful remedy to feeling alone...

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www.thenewstribune.com
Testing residents for coronavirus -- Bluffton Today

Bloom at Bluffton conducts its own testing and is not part of the statewide testing being done at nursing homes, said Melissa Campbell, director of education and development. This is a benefit for Bloom, its residents and associates since...

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www.blufftontoday.com
As Louisiana reopens, assisted living...

When KTAL NBC-6 asked to feature Bloom at Bossier for remaining COVID-19 free, the Director details how the community was aggressive in restricting access and implementing protocols to keep residents safe and connected to family...

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Senior living operators are protecting vulnerable...

An Op-Ed by the CEO of National Health Investors, one of the largest owners of senior living throughout the United States, consistent with our view at Bloom Senior Living...

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www.tennessean.com
Bloom Senior Living's Plan To Help New Families!

We know that COVID-19 is a marathon and not a sprint. We appreciate all the calls and inquiries, and have developed a plan to protect current residents and associates and accommodate you, our new families, as your needs arise...

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Bloom Senior Living Tour Program During COVID-19

Bloom Senior Living continues to offer Live Video Tours / Virtual Tours and Window Shopping tours, which have been a big hit! Between these tours and talking with our caring and experienced Community Relations Directors, you'll be able to get a...

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Bloom Senior Living Skype Program Has Been A Huge Hit -- ...

Bloom Senior Living rolled out a Skype Program - for Bloom residents and their loved ones to stay virtually connected at our 9 communities throughoutFlorida ,Indiana ,Louisiana ,Ohio , South Carolina - in early March!

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Bloom Senior Living Launches YouTube Channel!

Bloom Senior Living has launched a new Bloom YouTube Channel for our residents, families and friends to visit and check out our latest videos during COVID-19...

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Educational Webinar Opportunity: Dementia Caregiving...

While you're spending time at home, Bloom Senior Living , who has partnered with a Certified Alzheimer's Disease and Dementia Care Trainer and Certified Dementia Practitioner, wants to offer families and friends an educational opportunity to...

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Hey Bossier City Bloomers - We LOVED Your Clips! See The ...

Hey Bossier City Bloomers -- We LOVED Your Video Clips! See The Final Video...

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Bloom Senior Living Is Hiring: Senior Living FastMatch

The American Seniors Housing Association and Argentum , the leading trade organizations for the senior living industry, in concert with other technology and human resources companies have launched a new innovative program called Senior Living...

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COVID-19 Testing Featuring Bloom Senior Living

Efforts are underway all across the U.S. to test senior living residents for Covid-19 - but until tests are more widely available and produce results more quickly, providers are hamstrung in their ability to keep residents and staff members safe...

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seniorhousingnews.com
Bloom Senior Living Partners With Scientific Lab To...

Bloom Senior Living Partners With Scientific Lab To Offer COVID-19 TESTING...

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Bloom Senior Living Adds The Skype Program!

Bloom Senior Living Adds The Skype Program For Residents & Families During This Epidemic...

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Bloom at Lakewood: Making Memories During COVID-19 -...

Bloom at Lakewood celebrated Mr. Keeling’s milestone 100th birthday on Easter Sunday the best way we could during COVID-19.... with his own personal parade (following a virtual chat with his daughter)...

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Get Updates On All Things Bloom Senior Living On Facebook

In addition to updates about COVID-19, we'll keep you posted about our latest happenings, company initiatives and provide educational materials to help navigate the caregiving and aging process...

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Bloomers: We Need Your Help -- Please Leave Reviews!

You're a vital part of our company, culture and family. The best way for Bloom Senior Living and others to know how we're doing is to hear directly from you! Since social media is crucial these days, we've been focusing on increasing our digital...

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Bloom Senior Responds To COVID-19 In South Carolina

An extra bit of kindness in the form of flowers was recently placed around the Ridgeland Nursing Center to help residents as they deal with changes in their routines because of the coronavirus pandemic.Mendy Smith, whose grandmother was a...

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www.blufftontoday.com
Educational Webinar Opportunity: Learn From Home How...

Bloom Senior Living , along with its partnerVeterans Financial , wants to offer families and friends an educational opportunity to learn more about the VA Aid & Attendance Benefit, which can help wartime veterans (or the surviving spouse of a...

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Bloom at Lakewood Lends A Helping Hand With Meal Delivery

Bloom at Lakewood , Lakewood's family-owned and operated Assisted Living community, wants to lend a helping hand to our seniors during this unprecedented time. One of ourBloom Beliefs is to do the right thing and at Bloom we care not only about...

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Bloom at Lakewood Offers Live Video Tours

Bloom is offering Live Video Tours / Virtual Tours and " Window Shopping " tours during COVID-19...

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Bloom at St. Petersburg Offers Live Video Tours

Bloom is offering Live Video Tours / Virtual Tours and " Window Shopping " tours during COVID-19...

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Bloom In Indiana Offers Live Video Tours

Bloom is offering Live Video Tours / Virtual Tours and " Window Shopping " tours during COVID-19...

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Bloom In South Carolina Offers Live Video Tours

Bloom is offering Live Video Tours / Virtual Tours and " Window Shopping " tours during COVID-19...

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Bloom In Louisiana Offers Live Video Tours

Bloom is offering Live Video Tours / Virtual Tours and " Window Shopping " tours during COVID-19...

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Check Out Our New Bloom YouTube Channel!
Bloom Senior Living has launched a new YouTube Channel for our residents, families and friends to check out our latest videos!
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Bloom Senior Living is a family-owned and operated company.
For nearly 50 years, our goal has been simple yet aspirational: to help our residents flourish. Entering a Bloom community does not mean checking your lifestyle or personality at the door. Residents continue to live life to its fullest potential, enjoying their favorite activities while discovering new ones, and blooming into their best selves through growth and discovery. Our family-owned and operated communities provide a continuum of senior living services, concentrating on independent living, assisted living and memory care. For more information, please see our website:
Bloom Senior Living | Independent Living, Assisted...

Bloom Senior Living is a family-owned and operated company. For nearly 50 years, our goal has been simple yet aspirational: to help our residents flourish. Entering a Bloom community does not mean checking your lifestyle or personality at the door.

Read more
www.bloomseniorliving.com