Courtesy of BoSacks & The Precision Media Group 
America's Oldest e-newsletter est.1993
Bosacks Speaks Out: I received a press release today from PubWorX which is broadening the company’s vision and changing its name. I am passing their press release on because what they are trying to accomplish is instructional for all of us, large and small.

As our industry proceeds post-pandemic and is still enmeshed in the ongoing twenty-year digital transformation, we all need to think, as I have said many times in this newsletter, “If you don’t replace your current company, someone else will do it for you.”

I think we should all think about revisions and corporate self-analysis on a regular basis.

In PubWorX’s case, they are Rebranding themselves as PWX Solutions. In short, they are taking what they do and expanding the client base to reach other sectors of the media industrial complex. Once again, we see that business, like nature, abhors a vacuum. See a void and fill it.

Youth always tries to fill the void, an old man learns to live with it.
Mark Z. Danielewski

Dateline: Charlottesville Va
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In This Issue
PubWorX Rebrands as PWX Solutions; Expands Marketing Expertise to Encompass New Verticals 

NEW YORK - August 31, 2021 - PubWorX, the publishing industry’s leading direct marketing and production agency, announced today that the company will rebrand as PWX Solutions. This repositioning reflects the company’s expansion from its origins as a media-focused solutions provider to include non-profits, ecommerce, and continuity businesses. Consumer Marketing, Production and Paper Procurement remain important aspects of the services; the new name, PWX Solutions, acknowledges the organization’s effective application of direct marketing services and digital talent to meet the diverse goals of its evolving client base.

PWX Solutions promises to combine custom offerings with scale and efficiency to drive transformational change, reach desired audiences and grow businesses and fundraising efforts for media partners, nonprofit clients and continuity marketers. The company will continue to develop multichannel marketing strategies to turn prospects into long-term customers and donors. It will also continue to provide resources to optimize operations and deliver quality, sustainable print and digital production services.

“Our expertise has proven to drive client success across a variety of business models and industries, with creative, custom programs that encompass both digital and print channels,” said Chief Marketing Officer John Kulhawik. “We will continue to offer the same full-service marketing and production services we are known for, alongside new solutions that will allow us to support our partners more holistically.”

CEO Al Perruzza said, “We leverage best practices, economies of scale, and data analytics to help both large and small clients maximize their existing audience, while growing and improving results and profits.”

PWX Solutions is poised to provide its partners with marketing support, business intelligence, and custom programs for long term success. Its comprehensive marketing solutions optimize creative, offers, and audience targeting – all while managing aggressive cost controls that ensure maximum ROI on promotional budgets. Expansion into new verticals and a growing client roster will further company initiatives to evolve within a continually changing marketplace. 
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It was on September 8th in 1952 that Ernest Hemingway published The Old Man and the Sea. For years, he had been living in Cuba and working on an epic novel about the sea but he couldn't quite get it right. So he decided to publish a small piece of it, just 27,000 words long, which he called The Old Man and the Sea. He released it in the September 1st issue of Life magazine, which cost 20 cents. That month it was published by Charles Scribner's Sons for $3.

The Old Man and the Sea was a big comeback for Hemingway. His last major work had been For Whom the Bell Tolls, published 12 years earlier in 1940. In 1950 he published Across the River and Into the Trees, a novel about a 50-year-old colonel dying of heart disease who is on his final duck hunt and thinking about his romance with a beautiful 18-year-old Italian countess. It sold fewer than 100,000 copies, all the critics panned it, and there was a general feeling that maybe Hemingway's best days as a writer were passed.
The Old Man and the Sea changed all that. The Life version sold more than 5 million copies in two days, and it was a best-seller in book form, as well. Hemingway said, "I'm very excited about The Old Man and the Sea, and that it is coming out in Life so that many people will read it who could not afford to buy it. That makes me much happier than to have a Nobel Prize." The Old Man and the Sea won the Pulitzer Prize and, two years later, Hemingway won the Nobel. He was unable to attend the ceremony because he had been injured in two plane crashes on a hunting trip in Africa but he sent a speech to be read aloud. In it he wrote:
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"Writing, at its best, is a lonely life. Organizations for writers palliate the writer's loneliness but I doubt if they improve his writing. He grows in public stature as he sheds his loneliness and often his work deteriorates. For he does his work alone and if he is a good enough writer he must face eternity, or the lack of it, each day. For a true writer each book should be a new beginning where he tries again for something that is beyond attainment. He should always try for something that has never been done or that others have tried and failed. Then sometimes, with great luck, he will succeed. How simple the writing of literature would be if it were only necessary to write in another way what has been well written. It is because we have had such great writers in the past that a writer is driven far out past where he can go, out to where no one can help him."

The Old Man and the Sea was the last book that Hemingway published during his lifetime; in 1961, with his physical and mental health deteriorating, he committed suicide.

Hemingway wrote:
"The shark swung over and the old man saw his eye was not alive and then he swung over once again, wrapping himself in two loops of the rope. The old man knew that he was dead but the shark would not accept it. Then, on his back, with his tail lashing and his jaws clicking, the shark plowed over the water as a speed-boat does. The water was white where his tail beat it and three-quarters of his body was clear above the water when the rope came taut, shivered, and then snapped.
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The shark lay quietly for a little while on the surface and the old man watched him. Then he went down very slowly. 'He took about forty pounds,' the old man said aloud. He took my harpoon too and all the rope, he thought, and now my fish bleeds again and there will be others. [...] It was too good to last, he thought. I wish it had been a dream now and that I had never hooked the fish and was alone in bed on the newspapers. 'But man is not made for defeat,' he said. 'A man can be destroyed but not defeated.'" (From the Writer’s Almanac
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Responses to all Articles and Bo-Rants are greatly encouraged 
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All news items and the various opinions expressed in this newsletter are not necessarily the opinion of, nor in agreement with the opinions of BoSacks. They are just interesting thoughts and other opinions that BoSacks thinks you should know about.  
After all, as the Japanese proverb goes: 
"If you believe everything you read, perhaps you better not read." 

"Heard on the Web" Media Intelligence:  
Courtesy of The Precision Media Group.   
Print, Publishing and Media Consultants 
193 Brookwood Drive, Charlottesville VA 22902
Contact - Robert M. Sacks 917-566-7437
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