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Bold Visions for the Road Ahead: Concept Cars Debuts

New York, NY — In celebration of its landmark 125th anniversary, the New York International Auto Show is spotlighting a new generation of concept vehicles that embody the future of driving—bold, electric, adventurous, and beautifully designed. This year’s show features an exclusive lineup of concepts from Chrysler, Genesis, Toyota, and Kia that are turning heads and starting conversations.

Genesis X Gran Equator Concept: Elegance Meets Exploration

Photo Credit: Abigail Ekue Photography

Genesis stunned showgoers with the reveal of the X Gran Equator Concept, a luxury SUV designed for grand touring across continents. With sweeping lines, a commanding presence, and a distinctive illuminated crest grille, the Gran Equator hints at Genesis’ global ambitions while staying true to its refined design ethos.

Chrysler Halcyon: A New Chapter in American Luxury EVs

Chrysler’s Halcyon concept is a sleek, fully electric four-door fastback designed to redefine American luxury. Its low, aerodynamic silhouette, butterfly doors, and sustainable materials set a new standard for Chrysler’s electric future. Built on the STLA Large platform with Level 4 autonomous capability, the Halcyon showcases a seamless integration of advanced tech and timeless design.

Kia ADVNTR Gets Adventurous

The EV9 ADVNTR is a unique all-electric 3-row SUV designed to take life well beyond the beaten path. Reinforced rocker panels and a rugged tire and wheel combination maximize the vehicle’s off-road capability. A custom roof rack can handle everything from standard luggage containers to bespoke roof-mounted tents that transform it into a machine perfect for getaways in the great outdoors.

Toyota Cruises into New York

Photo Credit: Abigail Ekue Photography

The Land Cruiser “Calty Cruiser Rox” is a rugged, rally-inspired take on the beloved Land Cruiser platform. With lifted suspension, exposed tow hooks, and a retro color scheme, it’s a nod to Toyota’s heritage—revamped for the off-roader of tomorrow.

Kia WKNDR: The EV Made for Escaping the Grid

Kia’s WKNDR concept reimagines the electric SUV as a basecamp on wheels. Based on the EV3 platform, this compact concept features integrated solar panels, modular sleeping space, and removable accessories like a rear kitchen drawer—designed for urban explorers who want to unplug without sacrificing innovation.

Toyota Hits the Beach with TRD Surf Concept

The 4Runner TRD Surf Concept captures West Coast beach culture with modern capability. Featuring custom surf racks, all-terrain tires, and vibrant graphics, it brings an outdoor-lifestyle vibe to the iconic 4Runner nameplate.

A Legacy of Looking Forward

“This year’s concept vehicles aren’t just about design—they’re about intention,” said Mark Schienberg, President of the Greater New York Automobile Dealers Association. “As we mark 125 years of the New York Auto Show, these concepts represent what the industry has always done best: inspire, experiment, and imagine what’s next.”

Visitors can view these visionary concepts and more through April 27 at the Jacob K. Javits Center in Manhattan.

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