For Immediate Release
April 12, 2022
BONNAROO & PROPELLER
LAUNCH SOCIAL-IMPACT CAMPAIGN INCLUDING
THE ULTIMATE BONNAROO 2022 EXPERIENCE SWEEPSTAKES
SUPPORTING THE BONNAROO WORKS FUND & OTHER NONPROFIT PARTNERS
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PROPELLER is a digital platform focused on inspiring activism and helping build movements for change through meaningful campaigns. This year, the company has reteamed with THE BONNAROO MUSIC & ARTS FESTIVAL to launch their joint social good-focused campaign around the 2022 edition of the festival, which will take place June 16-19 in Manchester, TN. Propeller will give Bonnaroo fans the chance to earn a ticket to the festival by volunteering in their community, getting friends registered to vote, and taking action on Propeller; premium artist experiences to be announced closer to the festival date; pick up exclusive Bonnaroo Works Fund merchandise for donating (including a new exclusive Bonnaroo Works Fund T-shirt and 'Radiate Compassion' posters), and one lucky entrant will win “The Ultimate Bonnaroo 2022 Experience” – a flyaway trip for four to Bonnaroo. For more information on all of the Propeller x Bonnaroo programs and prizes, visit: https://propeller.la/roo22.
Entries for “The Ultimate Bonnaroo 2022 Experience” are open now through May 25. Users are encouraged to enter by taking action on a variety of social issues – the more action you take, the more entries you get!
The lucky flyaway winner will enjoy:
- 4 VIP passes for the winner and 3 friends to attend Bonnaroo with the first-ever exclusive ROO WORKS ROYALTY PACKAGE
- Airfare for the winner and 3 friends
- VIP camping in a fully-stocked tour bus
- Performances from Tool, J. Cole, The Chicks, Stevie Nicks, Machine Gun Kelly, Flume, Illenium, Roddy Rich, 21 Savage, Billy Strings, Lord Huron, Rezz & many more
- Escorted access to the artist lounge
- A dedicated ROO WORKS ROYALTY golf cart chauffeur
- Up-close viewing for 5 performances of their choice
- Complimentary food & drink vouchers and merch
- Complimentary tickets to a SOLD OUT farm-to-table BonnaROOTS feast
- and much more!
"Bonnaroo is a festival that has made social impact part of its values since day one,” says Brandon Deroche, Propeller’s founder. “It's an honor for Propeller to get to help amplify their efforts online and onsite during the festival, and we're so excited to take this to a new level through our program in 2022"
Proceeds from donations will benefit the 501(c)(3) nonprofit organization Bonnaroo Works Fund, which champions those changing the world through social impact, human development and community inspiration. Through its festival resources and culture, it supports and collaborates with nonprofit partners doing incredible things to benefit the arts, education, sustainability and social significance. Other nonprofits that are part of the campaign from Planet Roo & Propeller include REFORM Alliance, NRDC, Human Rights Campaign (HRC), HeadCount, and Oxfam International.
The Bonnaroo Music & Arts Festival returns this year for the first time since 2019 with a lineup featuring Tool, Stevie Nicks, J. Cole, 21 Savage, The Chicks, Machine Gun Kelly, Roddy Ricch, Herbie Hancock, Robert Plant and Alison Krauss and King Gizzard and the Lizard Wizard. The internationally acclaimed camping festival will once again present an extraordinarily diverse bill featuring a remarkable selection of top artists performing around the clock across more than 10 unique stages. For more information, visit: https://www.bonnaroo.com.
About PROPELLER:
Propeller is a digital marketing platform that works at the crossroads of culture and social good. We enable our partners, both for- and non-profit, to connect with new audiences and build meaningful campaigns. As a for-profit public benefit corporation, we operate with the financial transparency of a non-profit and our success is based solely on the impact we create together.
About BONNAROO:
The Bonnaroo Music and Arts Festival is a four-day, multi-stage camping festival held on a beautiful 700-acre farm in Manchester, Tennessee. Bonnaroo brings together some of the best performers in rock and roll, along with dozens of artists in complementary styles such as jazz, Americana, hip-hop, electronica, and just about any contemporary music you can think of. In addition to dozens of epic performances, the festival’s 100-acre entertainment village buzzes around the clock with attractions and activities including a classic arcade, silent disco, a beer festival and a music technology village. For its peaceful vibe, near-flawless logistics, and unrivaled entertainment options, Rolling Stone magazine named this revolutionary entertainment experience “one of the 50 moments that changed the history of rock and roll.”
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FOR ADDITIONAL INFORMATION, CONTACT:
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