Volume 84, Number 10 October 2020
Your copy should address 3 key questions: Who am I writing for? (Audience) Why should they care? (Benefit) What do I want them to do here? (Call-to-Action)

Create a great offer by adding words like "free" "personalized" "complimentary" or "customized." A sense of urgency often helps readers take an action, so think about inserting phrases like "for a limited time only" or "only 7 remaining!"
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Encino Chamber of Commerce 
4933 Balboa Blvd.
Encino, California 91316
(818) 789-4711
 
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