Vol 19, Issue 1. January 7, 2021
We live in unmatched times and we can sincerely hope that things will start to change on January 20th, if not sooner. The USA government has so much ground to make up to improve our image not only here, but in our many allies in Latin America and elsewhere. Our President's actions have truly gone from CRAZY to INSANE.

With the Int'l Latino Book Awards 2021 has an early bird deadline that we've extended the deadline until January 15th to get the entries in to us. Go to www.LatinoBookAwards.org for the form.

We want to salute APPLE for selecting Monica Lozano, someone that many of you know, as a Board Member. See more below. Also see some of the ways new U.S. Senator from California Alex Padilla is dealing with key issues.

Kirk Whisler
Executive Editor
Business Insights
Monica Lozano Appointed to
Apple's Board of Directors

Apple announced on Tuesday that Monica Lozano, president and CEO of College Futures Foundation, has been elected to Apple’s board of directors. Lozano brings with her a broad range of leadership experience in the public and private sectors, as well as a long and storied track record as a champion for equity, opportunity, and representation.
Prior to joining College Futures Foundation, Lozano spent 30 years in media as editor and publisher of La Opinión, the largest Spanish-language newspaper in the US, helping shine a light on issues from infant mortality to the AIDS epidemic. She went on to become chairman and CEO of La Opinión’s parent company, ImpreMedia. Lozano continues to serve on the boards of Target Corporation and Bank of America Corporation.
“Monica has been a true leader and trailblazer in business, media, and an ever-widening circle of philanthropic efforts to realize a more equitable future — in our schools and in the lives of all people,” said Tim Cook, Apple’s CEO. “Her values and breadth of experience will help Apple continue to grow, to innovate, and to be a force for good in the lives of our teams, customers, and communities.”
“Monica has been a pioneer in every organization fortunate enough to benefit from her vision and expertise,” said Arthur Levinson, Apple’s chairman. “After a thorough and fruitful search, I couldn’t be more confident in the positive impact Monica will have on our board and Apple as a whole.”
“I’ve always admired Apple’s commitment to the notion that technology, at its best, should empower all people to improve their lives and build a better world,” said Lozano. “I look forward to working with Tim, Art, and the other board members to help Apple carry those values forward and build on a rich and productive history.”
Throughout her accomplished career as a business leader, public servant, and philanthropist, Lozano has made an indelible impact on companies and communities in the US and around the world, earning awards from organizations like The Leadership Conference on Civil and Human Rights and the United States Hispanic Chamber of Commerce.
In her role as CEO of College Futures Foundation, Lozano has been a tireless advocate for expanding access to higher education, partnering with philanthropic organizations, state and local governments, and local communities to improve opportunity for low-income students and students of color. 
Lozano is a co-founder of the Aspen Institute Latinos and Society Program, and a former chair of both the University of California Board of Regents and the board of directors of the Weingart Foundation, a private philanthropic organization. Lozano is also a former board member of The Walt Disney Company. Monica is also a former Board Member of the National Association of Hispanic Publications.
Enter the 2021 Int'l Latino Book Awards www.LatinoBookAwards.org
The largest Latino cultural Awards in the USA
Have your entries to us by January 15th and get the early bird discount.
Political Insights

The Coalition for Humane Immigrant Rights (CHIRLA), the largest immigrant rights organization in California, applauds U.S. Sen.-designate Alex Padilla's proactive effort to meet virtually on Tuesday with immigrant rights leaders before heading to Washington, D.C.

During the meeting, Padilla heard about the various needs of immigrants in the state, specifically humane immigration reform and an end to mass immigrant detention and deportations. Padilla, a son of immigrant workers, has often commented on how his parents' immigrant experience, and his work in Los Angeles and California government, informs his policies.

Mr. Padilla discussed the community's priorities with local, regional, and national immigrant rights leaders in a Biden-Harris administration. Humane immigration reform and an end to immigrant detention head the list.

Please attribute the following statements to U.S. Sen.-designate Padilla:
"The last four years have been traumatic for immigrant communities, but finally, there is light at the end of the tunnel. We have a moral imperative to swiftly reverse the cruel policies of the Trump administration that tore apart families, destroyed our asylum system, and dimmed the beacon of hope that this country represents.
"Among my priorities will be encouraging naturalization for eligible immigrants and finding permanent protections for the 11 million undocumented immigrants living, working and enriching the United States of America. I look forward to continuing to work with stakeholders, advocates, my Senate colleagues, and the Biden-Harris administration to get it done."

Please attribute the following statements to Angelica Salas, CHIRLA executive director:
"Sen.-designate Alex Padilla's life experiences and professional trajectory give him the necessary foundation to tackle just immigration reform and an end to immigrant detention and deportations. He can help bring real relief to our battered, suffering community. We support Padilla as the next champion for California and for immigrants.
"As we emerge from years of relentless attacks, invisibility and suffering, all while actively carrying out essential contributions, we look forward to working with Padilla as we take our rightful place in this society that we call home.
"California's YES to Immigrants Forward immigration reform and justice campaign, in alignment with the national We Are Home campaign, will join forces with this tireless advocate to forge the progressive change our nation needs and deserves."

The organizations participating in Tuesday's meeting were:

  • *Coalition for Humane Immigrant Rights (CHIRLA)
  • *International Institute Los Angeles
  • *National Day Laborers Organizing Network (NDLON)
  • *Central American Resource Center Los Angeles (CARECEN-LA)
  • *ACLU SoCal
  • *Council on American-Islamic Relations (CAIR-CA)
  • *California Immigrant Policy Center (CIPC)
  • *Inland Coalition for Immigrant Justice (ICIJ)
  • *Jewish Federation SD
  • *Advancing Justice Los Angeles (AAAJ)
  • *TODEC
  • *FWD.us
  • *United Farm Workers (UFW)
  • *Black Alliance for Just Immigration (BAJI)
  • *Hebrew Immigrant Aid Society (HIAS)
  • *Alliance San Diego
  • *National Immigration Law Center (NILC)
  • *USWW
  • *United We Dream
  • *PICO California
  • *National Partnership for New Americans
  • *Mi Familia Vota (MFV)
  • *We Are All America
  • *ACLU San Diego
  • *Community Change Action
  • *Mexican-American Legal Defense and Education Fund (MALDEF)
  • *UFW Foundation
  • *Korean Resource Center (KRC)
  • *Immigrant Defenders Law Center
  • *Clergy & Laity United for Economic Justice (CLUE-LA)
Political Insights
Hispanic-Serving Institutions Need
$1 Billion More in Federal Funding

Authors’ note: The term “Hispanic” is used only in reference to Hispanic-serving institutions (HSIs) because it is an official federal designation. In all other instances, the authors use “Latinx,” a gender-inclusive term that more explicitly acknowledges Latin American ancestry. The data referenced in this analysis do not differentiate between Hispanic and Latinx students.
Latinx college enrollment is surging, but the colleges that serve large numbers of this population don’t have the resources to support these students properly. In fact, while Latinx students are entering college at rates that outpace their growth in the general population—and the enrollment rates of any other racial group—only roughly a quarter of those who start college earn a bachelor’s degree. To improve racial equity and give a rising generation the opportunity to succeed in college and the economy, Congress should invest a total of $1 billion in Hispanic-serving institutions (HSIs), which collectively enroll 2.5 million Latinx students.
Congress has funded a grant program for HSIs—among other minority-serving institutions (MSIs)—for nearly 30 years to help colleges build their institutional capacity to better serve Latinx students. This is important because many Latinx students are low income, work while in school to fulfill financial obligations, and are the first in their families to go to college. Moreover, they tend to enroll at underfunded public colleges; and lower funding directly translates to worse outcomes.
What was low HSI funding 30 years ago has become more and more inadequate given the recent explosion in the population of students who must be supported. In 2019, the total funding available for HSIs represented just $87 per Latinx student enrolled, compared with $1,642 per Black student enrolled at historically Black colleges and universities (HBCUs).
To get a sense of the proper size of the HSI program, the Center for American Progress calculated what it would take to raise the level of funding per Latinx student to half the size of what the HBCU program provides per Black student.
Some differences in funding among different types of MSIs are appropriate. First, HBCUs and tribal colleges and universities (TCUs) have a legacy of serving Black and Native American students as a direct response to racial discrimination, and that role must be recognized and preserved. Yet this is not the case for most HSIs. Second, an institution can attain the status of an HSI based on enrollment and without demonstrating a commitment to serving Latinx students. Finally, HBCU funding is based on a formula, meaning all eligible colleges receive funds, while HSIs only get funding if they are chosen in a competition. This means that while eligible losing colleges don’t get any funding, winning colleges receive more than the overall figure of $87 per targeted student would suggest.

Education Insights
Scholarships for Healthcare and Nursing Students of Historically Underrepresented Groups

Historically underrepresented groups are those who have, throughout history, had lower representation in higher education or certain careers due to structural discrimination and racism. As recently as 2018, college enrollment rates were significantly lower for Black, Hispanic/Latinx, and Pacific Islander or Native/Indigenous Americans in the 18- to 24-year-old age group than for their white counterparts. Moreover, Black and Hispanic/Latinx college students are more likely than white studentsto drop out of college.
It’s not just race or ethnicity that predisposes certain groups to lower educational attainment; gender identity, ability, and sexual orientation (and intersections of these with race/ethnicity) are also factors that pose barriers to postsecondary degree completion. For instance, women more frequently attend and graduate from college than men, but they’re also more likely to drop out if finances become a problem than men are. And students with disabilities are three times more likely to not complete high school than those without disabilities, let alone attend or complete college.

Entertainment Insights
3rd Annual 2021 Migrant Voices Film Challenge
Call For Entries Are Now Open!

The San Diego Union-Tribune and Media Arts Center San Diego’s 28th annual San Diego Latino Film Festival (March 11-21, 2021) invite international media artists and journalists to participate in the unique and ongoing cross-border project: Migrant Voices Today Film Challenge​​ (Voces de los Migrantes). This year, Migrant Voices Today is expanding its horizons and accepting international film projects from around the world. Guidelines and themes for this year’s edition are explained below. 

For this upcoming edition, we are looking for short-form films (5 minutes or less in duration) about COVID-19’s effects on migrants, refugees and asylum seekers on a worldwide scale. As governments enacted shutdown measures and closed borders, the lives of many displaced individuals reached unprecedented levels of turmoil. Asylum camps have been unable to maintain health protocols regarding social distancing and sanitation. Meanwhile, immigrants found themselves in precarious situations as their communities were disproportionately affected by infections and testing limitations, and faced an uncertain labor market. We are looking for entries that reflect these realities and authentically convey the experiences of migrants during the pandemic. We encourage filmmakers to expand beyond the themes listed and submit projects that highlight unique topics of the migrant experience during the COVID-19 pandemic. More than ever, we want filmmakers to capture history as it unfolds and become the record-keepers of the effects of the pandemic on migrant communities. 

Finalists' work will be highlighted online at sandiegouniontribune.com & spotlighted at a special screening on March 16, 2021.

$6,000 in cash prizes to be awarded!
EVENT DETAILS  Share the trailer video >
You can always go to the website and click the links from there.

Empowering Latino Futures Insights
After two decades as Latino Literacy Now we've evolved to a name that better reflects our various programs
Branding Insights ~ An Ongoing Series
Part 12
What other options did you consider before you chose us?

After all of the market research and investigation, you may think you know who your competitors are.

But there’s always the possibility you’ve either missed one or passed on one because their offering didn’t seem comparable to yours.

Asking your customers what companies and services they evaluated is a great way to make those unknowns known.

Please forward this free newsletter on to others who may find it useful. Please unsubscribe if you no longer wish to receive it. Trouble viewing this e-mail? Read it on the web. HM101 Thank you.

Sinceramente,  Kirk Whisler
Executive Editor,  Hispanic Marketing 101
email: kirk@whisler.com  
voice: (760) 579-1696  web: www.hm101.com
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