Booking Loads - And How It's Evolving

June 15, 2023

Issue 249

The majority of over-the-road trucks we depend upon have been in the industry for at least a decade, and they can attest to how much the industry has changed over the years. The clock is always moving forward, and as a result, progress is made, or at least that’s the point. One specific change that’s been drastic, even over just the last five years, has been the way loads are booked. Most truckers would tell you, “Back in my day, it was simpler, and relationships were everything.” Nowadays, loads are sent over within seconds after a simple text or email between broker and dispatcher or an app is used to conduct business. The phone is ringing less than ever, and yet, the loads are moving faster!

While the old school drivers still prefer a phone call, and some brokers do too, there’s no denying it can be quicker and sometimes easier to do it all from the fingertips of the broker to the dispatcher. As brokers, we can reach hundreds of inquiries with a copy and paste, and once we have an interested party that qualifies, really hone in on the specifics. If the carrier communicates well and provides a good service, the next time we see a similar lane, a simple email can go a long way, and then a relationship is born. From there, phone calls and/or texts take place between all parties, and we’re off making money as a team.

All this being said, no matter how far technology takes us, there will never be a replacement for communicating verbally with a driver or dispatcher. A lot can be lost in translation over email or an app, and we still have to pick up the phone and have those conversations before relationships are ruined! Although loads are booked most frequently over email nowadays, let’s not get complacent and let the computers in this industry take our jobs. After all, the impending self-driving vehicles on our horizon can’t pick up a phone or talk…but AI might have something to say about that soon, literally!

Available Loads

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Paul Blanco
Allen Lund Company
MarCom - Los Angeles

Luke Bruck, ALC Charlotte

Luke Bruck began his career at ALC in November of 2021 as a Transportation Broker and Account Manager. He currently works in the ALC Charlotte office. Previously, he attended Central Piedmont Community College and obtained a Business Degree.

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About Allen Lund Company:

Specializing as a national third-party transportation broker with nationwide offices and over 700 employees, the Allen Lund Company works with shippers and carriers across the nation to transport dry, refrigerated, and flatbed freight; additionally, the Allen Lund Company has an international division licensed by the FMC as an OTI-NVOCC (#019872NF), and a software and logistics division, ALC Logistics.

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