View as Webpage

Google search and display, social engagement, website development, video production - we bring the results every time.

Healthcare Digital Campaign

Let us tell you how we helped launch a results-driven, fully integrated Digital Ad Campaign for Onondaga Community College’s Direct Support Professional (DSP) Microcredential program and we crushed it.

The effort included highly targeted:

Google

Search Ads

Google

Display Ads

Facebook

& Instagram Ads

The Goal?

Drive healthcare credential-seeking candidates to OCC’s DSP page.

The campaign earned a CTR that was 85% above the industry average. Not to brag (well, maybe just a little) – when it comes to digital strategy, we always deliver.

"I've had more prospective students submit interest forms and applications than in any previous semester."

~ said an OCC official at the midpoint of our 10-week campaign.

At the end, she added this:

"We have our largest incoming cohort to-date!"

That's what we love to hear: Real, tangible, results!

Fueling Futures

Driving Healthy Eating Habits In Our Schools!

We partnered with the American Dairy Association North East on a Digital Email Engagement Campaign supporting a series of “Fueling Futures” summits – regional events for School Nutrition Directors, staff and administrators – promoting student wellness through unique speakers and engaging activities. The ongoing events continue to be well-attended and successful in multiple cities!

Our strategic digital efforts included:

Targeted marketing emails tailored for each of the five regional events

Custom landing pages with registration forms

“Add to calendar” functionality

Follow-up emails to

re-engage contacts

Timely reminder emails to boost attendance

Tracking metrics for engagement/registration

Watch for future AMPLIFICATIONS,

with more news about exciting projects and people at LP&M / AMPL

If this newsletter was forwarded to you, click here to ensure you never miss a future issue!

Questions? Contact Mike Ancillotti (315) 869-1153

or mancillotti@lpm-adv.com