Finding Campaign Leadership
Every campaign I have advised, over more than four decades, has succeeded because it had strong leadership. And when campaigns have been less than successful, leadership has been the heart of the challenge. The synergy and single-minded dedication of the leadership team - the CEO, the chief development officer and the volunteer chair or chairs - makes all the difference between a perfunctory campaign and a hugely rewarding one. When it comes to the pace-setting gifts at the top of the gift pyramid, moreover, there is no more important player than the volunteer chair or chairs. And these leaders are truly hard to find these days.
Sometimes, during the precampaign planning and feasibility study, an obvious candidate who evokes the admiration and respect of all emerges from the process. But more often than not, the volunteer leadership outlook is murky at best. So how do you find and recruit the "right" person or persons to champion your cause?