Brand Awareness, Made to Stick™

Volume 160

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April 19, 2023

Identity Evaluation & The Mirror
Branding Basic$ (Deja’ Vu)
Eye-Catching Visuals
Gap Analysis Exercise
Brand Awareness, Made to Stick™
Just the Right Places

Throughout hearing care journeys, whilst clinical testing quantifies many diagnostic aspects, empathetic counseling assists in qualifying patient personas. Suffice it say, Identity Evaluation is meaningful, with one definition being:

…“an individual’s sense of self defined by (a) a set of physical, psychological, and interpersonal characteristics that is not wholly shared with any other person and (b) a range of affiliations (e.g., ethnicity) and social roles.” *

*https://dictionary.apa.org/identity

Beyond clinical diagnostics, you assess patients’ individual identity in terms of various factors including medical history, lifestyle objectives, decision-making style, and support networks. By earnestly doing so, prescribed treatment plans are fine-tuned and quality of life outcomes enhanced. As those you serve navigate healthy routes, in their way, they pay close attention to attributes signifying your Brand Identity. When your talented team aims to deliver impressive experiences, looking in the Identity Mirror is worthy reflection. Patients’ perspectives and advocacy matter.

Volume 98 looked at Branding Basic$ and expressed:

“While nondescript generic canned goods are unworthy of mention, prosperous global brands invest heavily in eliciting aspirational feelings which shape consumer behavior. For comparison, contemplate this branding awareness continuum:

Unknown

World Famous

While none have Apple’s financial resources, keen observers discern and apply priceless lessons. ’Tis fair to say, brand identity and trust are influential catalysts, including yours.

Eye-catching logos capture attention. If yours is a source of pride, intentional promotion increases visibility.

Brand Promise is the next building block, key words succinctly expressing your mission.”

Because logos and brand promises are communication catalysts, thoughtful time and much financial resources are typically invested in their creation. This practice persona interplay is opportune, with eye-catching visuals showing and integral pledges proven. Be ambitious about making them evident, as effective repetition will keep them in sight and in mind.

Put this gap analysis exercise on your “to do” list. Find a quiet time to walk through your clinic as patients do. As you traverse from reception area to waiting room and sound booth to consult room, make note of where your logo and brand promise is visible, or not. Are missed awareness opportunities clear to see?

“Identity is cause; brand is effect, and the strength of the former influences the strength of the latter.”

– Larry Ackerman

Inspired by proactivity tipping point, imagine...

With 16” x 20” size (other sizes available upon request), there are 320 square inches to affordably showcase your brand and mission. Given this visual merchandising technique’s versatility, we can easily co-create clinical flow, location specific and apropos messages. For example:

Click icons to view larger

Knowing that having an actual Made to Stick™ version in hand is crucial to properly evaluate, would you like to see for yourself? The process is easy, simply advise your featured words and we will craft a draft for review. To arrange customized samples and practice in place, send a note for us to talk about. Take one small step towards an emerging idea that will visually reinforce influential messages in just the right places, at ideal times.

To reiterate, our thicker peel & stick media will:

Gain attention via visible placements
Safely and durably adhere to walls
Be easily repositioned and quickly movable

We appreciate you Sticking with us in sharing new ideas and next week will feature a highly motivating collection. What are your creative ideas? We’d love to hear!

Bruce Essman

CEO

High Definition Impressions (HDI)

PracticeGrowthbyDesign.com

bruce@hdimpressions.com

314.276.7392

View Previous Issue by Clicking on Link Below:

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PGI #1 2020-04-02 | Communication Wellness Matters

PGI #2 2020-04-09 | Communication Wellness Starts with Why

PGI #3 2020-04-16 | Comorbidity Education, "Did You Know?"

PGI #4 2020-04-22 | “Diagnose & Treat” Comorbidity Education

PGI #5 2020-04-29 | Guiding Principles of The Art & Science of HealthScapes^®

PGI #6 2020-05-06 | Plan for the Other Side

PGI #7 2020-05-13 | Subject Matter Expertise & Social Currency

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PGI #12 2020-06-17 | Monthly E-Newsletters, Stay in Touch

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PGI #14 2020-07-01 | Get Well Organized, Be an Educational Curator

PGI #15 2020-07-08 | Good Humor, Healthy Hearing

PGI #16 2020-07-15 | Nurturing Campaigns and Automatic Comorbidity Education

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PGI #18 2020-07-29 | Nurturing Campaigns, Go with The Flow

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PGI #21 2020-08-19 | Tech Upgrades, Just What the Doctor Ordered

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PGI #23 2020-09-02 | The Art of Hearing, More Should Know

PGI #24 2020-09-09 | Friends & Family “Share the Joy of Hearing”

PGI #25 2020-09-16 | Your Unique Value Proposition, Pearls of Wisdom

PGI #26 2020-09-23 | Your patients' journey to well-informed decisions

PGI #27 2020-09-30 | Hear the Facts and care to share daily

PGI #28 2020-10-07 | Take the Lead, Start with Why

PGI #29 2020-10-14 | Change is evident. Let's diagnose and treat.

PGI #30 2020-10-21 | Your Local Pride. Let It Show.

PGI #31 2020-10-28 | Tell Your Story, Make It Memorable.

PGI #32 2020-11-04 | The Art of Hearing, Visibility Matters.

PGI #33 2020-11-11 | See the Pathway to Better Hearing

PGI #34 2020-11-18 | Our Experts, the Right Fit

PGI #35 2020-11-25 | Giving Thanks. Electing Gratitude as an Attitude

PGI #36 2020-12-02 | Get 2021 On Schedule and In Mind

PGI #37 2020-12-09 | E-Newsletters, Open Opportunities

PGI #38 2020-12-16 | Targeted Trio for All to See

PGI #39 2020-12-23 | Time to Celebrate, by the Book

PGI #40 2020-12-30 | 2021 For the Better

PGI #41 2021-01-06 | In 2021, HDI+. For the Better

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PGI #43 2021-01-20 | A Super Launch Meeting. Your VIP Ticket.

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PGI #72 2021-08-11 | To Be Memorable, Stick with It

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PGI #77 2021-09-15| Bring Precious Sounds to Life, Justice Served

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PGI #82 2021-10-20 | Corporate Wellness Matters

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PGI #84 2021-11-03 | Corporate Wellness Programs. How Rewarding.

PGI #85 2021-11-10 | Valuable Benefits, That’s The Story

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PGI #95 2022-01-19 | Facebook Features, Wellness Wednesdays

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PGI #158 2023-04-05 | Healthy Awareness, Made to Stick™

PGI #159 2023-04-12 | Clear Views, Made to Stick™

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