What we share here may be foreign to some. Still, for many, the true power that drives our industry is not innovative tech tools, thousands of products effectively carrying brand messaging or the brilliant ways many of our colleagues use them.
At the core of our exciting industry is a group of people who bring something exceptional to the party. If you have yet to experience what's happening, this may sound vague, but it's worth attempting to share this in words.
The truth about what drives our industry has little to do with business concepts and everything to do with the power of business relationships.
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