Threads of Influence: The Impact of T-Shirts

Take a moment to look at what you're wearing. Do your clothes reveal anything about who you are? In the greater marketing context, branded merch isn't just about selling a product; it's about telling a story and building a community. 

Starting in the 1960s, slogans and imagery reached a hungry audience. They were often printed on banners, posters, and T-shirts to convey messages of activism and solidarity. T-shirts became the perfect canvas for expression during the civil rights movement and anti-war protests, and they helped fight the war on AIDS and free Nelson Mandela.

Daniel Rufenach, bluesign CEO Shares Thoughts on the the Global Marketplace

Business is evolving, and the leaders in the branded merch industry are spearheading this change in a positive direction. We explore these transformative efforts in an enlightening discussion with Daniel Rufenacht, the CEO of bluesign.



As a leader in the sustainability movement, Daniel offers his thoughts on the hugely successful PPAI North American Leadership Conference. Understanding what's happening in Europe impacts business globally, and being aware of what's happening is beneficial. Daniel shares a bit about the Digital Product Passport, the EU New Green Deal, and more.

YOUR PARTNER IN RESPONSIBLE AND MORE SUSTAINABLE TEXTILES

These candid, thought-provoking conversations offer personal perspectives on why offering properly sourced products matters.

We address why it matters for a supplier to produce better products, why it matters for a distributor to sell better, sustainable products, and why it matters for end users to buy and use these products for their brand messaging. It's all about doing good business. Enjoy!

Heather Smartt, Head of Goldstar

Heather Smartt, formally the Global Director of Product Development and Sustainability, now Global Head of Goldstar, discusses the global steps Goldstar takes to create better, responsibly sourced products. This is crucial because it's what discerning buyers are demanding. It's not just good business; it's a necessity. Goldstar has innovative products and resources to help you sell them.

The West Coast’s Largest Regional Branded Merch Event NOW WITH SOME EXCITING NEW COMPONENTS!

In addition to connecting with colleagues and other business-building opportunities, the SAAC Expo will feature an engaging Why It Matters LIVE! Roundtable with industry leaders on why doing things differently matters for your business's growth.

“Our industry, like many others, is quickly being required to show more transparency and responsibility throughout our supply chain, and it requires all of us to be in it together. Come find out Why It Matters.”   

Rj Hagel, Goldstar Global Marketing Director

 and Why It Matters LIVE! Panelist

SAAC invites you to attend their Disneyland Extravaganza on Thursday, August 15th. This includes Dinner, OPEN BAR, and playtime in Disneyland until they close! 

SAAC also has made it simple to invite your end-user clients to benefit from attending the Expo on August 16th, from 9 AM to 2 PM. Simply complete the form, and they will send you a guest invitation via email for easy sharing.

Where Passion Ignites Purpose

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creatives to increase collaboration and find fresh insights. We post meaningful content, and all are invited to engage.

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