When the time to sell is approaching, one of the main points that needs to occur is Adding Value to the Business. A business valuation is not about what the Business is worth in the Owners hands, but the Company transferable value. Most of the valuation concentrate either on historical or future earnings, with Industry standard multiples. However, multiples can vary significantly when the Company has an outstanding Brand recognition as well as a system documentation that lets the new Owner run the Operation from Day one.

Branding is not merely a Logo, it is a continued distinction of your actions and appearance in the Market, but has an impact on your entire Business.