"NOW" Listeners have an exciting new choice in the Palm Beaches.
Focusing on today's music, there is a new choice in West Palm Beach. This new station promises to be the feel good button of local radio. On-Air, NOW 103.1 (WPBZ-FM) will be heard locally. On-Line, the station will be available everywhere at Now1031.com and Radio.com.
NOW, brings a diverse playlist of hit music. The station will include artists ranging from: Lady Gaga to Lady Antebellum. What you will hear is described as a cool, energetic music machine. Women in West Palm Beach have been searching for an alternative to cluttered, talky radio stations. NOW promises to deliver on this need. Finally, there is a choice that both mothers and daughters can agree on.
Listeners can stay connected with NOW 103.1 in a variety of ways. Whether they want to hear the latest hits, receive pop culture and music news, stream the station to their computer, win prizes or get insider information about station events and On-Site appearances, the website will be the hub for everything "NOW", keeping this audience connected.
Benjamin Hill, Senior Vice President and West Palm Beach Market Manager announced today's change. "This station is ALL about the hits, and favorite artists. The local market has shown a great deal of interest in this format. We are confident that this option will be a welcome change." Hill stated, "That was then, this is NOW."
The new sound of this station will include a playlist featuring today's hits from favorite artists including: Katy Perry, Maroon 5, Pink, Daughtry, Rhianna, and Adele. "This is a natural fit for our station mix." Operations Director, John O'Connell said, "We are confident that after listening once that today's women will make the switch to NOW 103.1."
The Buzz, a heritage rock station, was previously found on 103.1. The Buzz will now be available on the station's HD 2 multicast channel and will continue to be streamed online at buzz103.com. These internet savvy listeners are already spending a good portion of their time on the web listening to music. On mobile devices, free apps are available for iPhone and Android. These can be downloaded from the ITunes music store or the Android Market. CBS RADIO hopes that this option will appeal to this group of music fans.
CBS RADIO owns and operates five, top-rated radio stations in West Palm Beach; WEAT-FM Sunny 104.3, WIRK-FM 107.9, WHFS-FM, B106.3, WMBX-FM, X102.3 and WPBZ-FM, NOW 103.1. The station mix reaches over 640,000 listeners per week (ARB SU11). CBS RADIO, one of the largest major-market radio operators in the United States is a division of CBS Corporation. CBS RADIO operates 130 radio stations, the majority of which are in the nation's top 50 markets.