Volume 336

September 2, 2026

 

Avid Practice Growth Insights™ readers know we are fond of how motivational quotes can inspire change for the better. At this stage of our narrative’s journey, we discovered one truly apropos:

“At the moment of truth, there are either reasons or results.”

–Chuck Yeager

Why so fitting? An interesting fact…


Did you know (I did not) that, on October 14, 1947, Chuck Yeager was the first human to officially break the sound barrier by flying the experimental Bell X-1 at Mach 1.05, at an altitude of 45,000 ft (13,700 m)? To learn more, click here.

While Chuck Yeager bravely broke the sound barrier, individuals with hearing loss often face barriers in accessing information needed for their hearing acuities to take flight. What % of your local population understands that Ear to Brain is a Vital Domain and Better Hearing is Better Healthcare are reasons they should not wait years to take care of their ears? In test-piloting their own sound journeys, perhaps encouraged by a listening companion, bravery is often required for them to get in the seat.

Their decision to seek expert hearing evaluation is a moment of truth about:


  • Audiologic assessment.
  • Prescribed treatment plan.
  • Better Hearing is Better Healthcare intentions.
  • Listening companions’ support.


Albeit not split-second decisions (with another form of transportation analogy), they are at a Fork in the Road, with potentially life-changing choices. 

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💬 Back to Yeager’s quote… When patients are in the seat, it is their moment of truth to gain knowledge about medical reasons to get results by rediscovering Joys of Hearing. Trusting you as their professional co-pilot implies reputable coordinates to map out healthy missions.


With Medical Model intention, Volume 73 featured this thought-provoking and illustrative continuum. Practice patterns reflect purposeful choices. True that.

“To complement The Golden Rule, have you heard of High-Integrity Rulers? While standard rulers measure inches, ‘High-Integrity Rulers’ assess the fundamental intent of persuasive methods.”

“Professionally speaking, would you rather be perceived as $alesy or Educational? From our vantage point, subject matter experts who decisively Amplify Their Impact are principally guided by knowledge-driven aims. From stellar reputations and best practices to research-based information and personalized plans of care, well-respected impacts rule.”


After progressing through many steps on their potentially transformative checklist, from:

  • Decision to visit your clinic
  • Reception area greetings 
  • Sound booth testing


Your patients are now, at point of consult, in the seat, and from a Medical Model perspective, well-positioned to view reasons why Did You Know? discussions should be informative catalysts to get results. With healthy goals in mind, this Talk Triad refresher is in sight. 

You and your customer, face to face, with a conversational trigger in sight. At a glance, educational curation is shown and in your own words, caring consultation naturally results. For a moment, mentally compare to blank walls which lack similar impact. Once you 👀 this contrast, it is difficult to un 👀 it.


Want to experiment with other In-Practice location placements? We encourage doing so, as lightweight portability makes it easy.

From way back in our archives, 310 weeks ago, Volume 26 asserted:

“While Better Hearing is Better Healthcare journeys begin in many ways, they ultimately lead those in need to clinical encounters. Within your location, from patients’ perspectives, thoughtful sequences of verbal and visual interactions shape perceptions. With awareness, education and counseling goals emphasized, what is in sight will be in mind, especially with team training on natural prompts for caring conversations. From reception to waiting room, testing, consult, and checkout, sensibly mapping out 1000s of clinical journeys is ideal for all involved.


“As we aim to provide the wellness information patients need and the personal touch they deserve, practice-branded designs enhance education, proactively address frequently asked questions, save time, and promote community visibility. With comorbidity awareness crucial, our research-based Did You Know? collection reveals eye-catching content which positions your team as subject matter experts on how hearing loss relates to various medical conditions and why these factors should influence amplification decisions.”

To continue breaking Sound Barriers, join us next week for a 1-2-3 mapping process that helps ensure high-integrity care aims take flight.

Clicks & Picks. Get Strategic.

Explore Practice Growth Insights™ volumes separated into 100 Strategic Themes.


Each theme consolidates best practices and real-world insights, making it easier for your team to learn, plan, and implement growth strategies with purposeful precision. Which will be your highest priority?

If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at:

 
 

Bruce Essman

CEO

High Definition Impressions (HDI)


PracticeGrowthbyDesign.com


bruce@hdimpressions.com



314.276.7392

View Previous 50 Issues by Clicking on Links Below:

PGI #335 2026-08-26 | In the Seat. Why & When to Treat.

PGI #334 2026-08-19 | Gain Team Momentum. Learn How To.

PGI #333 2026-08-12 | To Get Strategic with Clicks & Picks. Discover How.

PGI #332 2026-08-05 | Your Clinic is the Classroom

PGI #331 2026-07-29 | Educational Tenacity, Decide to Act.

PGI #330 2026-07-22 | Back to School, Use Educational Tools.

PGI #329 2026-07-15 | Connect Hear™, Start Smart Now.

PGI #328 2026-07-08 | Ready. Aim. Connect Hear™

PGI #327 2026-07-01 | Reward Patients’ Intellectual Curiosity, Connect Hear™

PGI #326 2026-06-24 | Connect Hear™, What’s Trending.

PGI #325 2026-06-17 | From Advocacy to Access, Connect Hear™

PGI #324 2026-06-10 | Advocacy's Outcomes, To What Ends?

PGI #323 2026-06-03 | Speak Up for Advocacy. Get Straight A’s.

PGI #322 2026-05-27 | Physician Referrals: Strategic Planning Guide, Circles of Influence.

PGI #321 2026-05-20 | Guiding Principles, Pearls of Wisdom™

PGI #320 2026-05-13 | CME, Not Just for Me.

PGI #319 2026-05-06 | Better Speech-Language-Hearing Month. Best Time.

PGI #318 2026-04-29 | Effective METHODs, Doctors’ Orders.

PGI #317 2026-04-22 | Targeting Physician Referrals? You've Got Mail.

PGI #316 2026-04-15 | Modeling Physician Referral Methods: 1-2-3

PGI #315 2026-04-08 | AIQ Medical Networking. Deeper Exploration.

PGI #314 2026-04-01 | AIQ. Medical Networking Starts Smart.

PGI #313 2026-03-25 | Your Physician Referrals, Treat to AI Targets.

PGI #312 2026-03-18 | Implementation Science. AI Driven.

PGI #311 2026-03-11 | Implementation Science, The Power of Observation.

PGI #310 2026-03-04 | Hear the Facts & A Closer Look

PGI #309 2026-02-25 | Location, Location & Location. All is Well.

PGI #308 2026-02-18 | “Who Knew?" Applies to Your Practice Too

PGI #307 2026-02-11 | Who Knew? Promoting Practice Identity is So Fun!

PGI #306 2026-02-04 | “A is For Awareness”, Who Knew?

PGI #305 2026-01-28 | Your Customized Practice Brochures. That's the Story.

PGI #304 2026-01-21 | To Boost 2026 Growth, Raise Practice Awareness.

PGI #303 2026-01-14 | Your Educational Funnel. A Transformative Trio.

PGI #302 2026-01-07 | Lobby for Your Patients. Put their Eyes on Education.

PGI #301 2025-12-31 | Big Screens. Let Your Lobby Do the Talking.

PGI #300 2025-12-24 | Better Hearing is Better Healthcare. On Target.

PGI #299 2025-12-17 | Make Intellectual Curiosity Contagious.

PGI #298 2025-12-10 | Get Resolved with Engaging E-Newsletters. Start 2026 Right.

PGI #297 2025-12-03 | Educate Well Monthly E-Newsletters, Your Trusted Voice

PGI #296 2025-11-26 | Your Flywheel Effects, 2026 Momentum

PGI #295 2025-11-19 | The Flywheel Effect, from Good to Great.

PGI #294 2025-11-12 | Joys of Hearing, Holiday Gifts

PGI #293 2025-11-05 | Valuable Advocacy, Lifetime Value

PGI #292 2025-10-29 | Joys of Hearing. Sensible, not Spooky.

PGI #291 2025-10-22 | Golden Years, Taking Care of Ears

PGI #290 2025-10-15 | Healthy Hearing & Better Living. On Purpose.

PGI #289 2025-10-08 | Your Medical Networking, Amplify Impact Well

PGI #288 2025-10-01 | Educate Well Monthly, In Practice

PGI #287 2025-09-24 | To Educate Well Monthly, Take Healthy Steps

PGI #286 2025-09-17 | Get Strategic, Pick Educate Well Monthly

View our entire collection.

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