Volume 77
September 15, 2021
Snapshots, For the Better
  • Justice Defined
  • Aggre$$ive Competitor$
  • The Numbers Speak
  • Within Reach
  • Hearing Health Ambassadors
  • Fulfilling Roles
“Justice is like the north star, which is fixed,
and all the rest revolve about it.”
– Confucius
Greetings!

While definitions vary, we highlight:
“Justice is one of the most important moral and political concepts. The word comes from the Latin ‘jus,’ meaning right or law. The Oxford English Dictionary defines the ‘just’ person as one who typically ‘does what is morally right’ and is disposed to ‘giving everyone his or her due,’ offering the word ‘fair’ as a synonym.”

For historical views, starting with Plato and Aristotle, please peruse and reflect.
Hearing care experts make our world a better place when delivering best practices care to those in need. You do patients justice by providing personalized solutions in high integrity ways, as compared to injustices aggre$$ive competitor$ might inflict. Knowing justice can be served in many ways, PEAK Performance in Senior Living Communities (SLC) which optimizes quality of life outcomes is our North Star.
While the Milky Way may have 100 billion stars, the U.S. has 10s of millions of SLC residents, a rapidly-growing cohort outlined in The Numbers Speak.

“The number of Americans aged 65 and older will more than double from 2014 to 2060.”

“By 2060, nearly one-quarter of Americans will be aged 65 or older.”

In your healthcare orbit, let’s explore methodical techniques to ensure the number of those entrusted in your care is waxing not waning.
With SLC growth goals imperative, we prescribed Measured Targets.
Within your clinic’s serviceable radius, numerous SLC’s have 100s or 1000s of residents. With this large (and expanding) census of potential patients, grasping how to reach a substantially higher % can overwhelm.
Enter Hearing Health Ambassadors (HHA), diplomatic residents who, within respective communities, volunteer to:
  • Share positive experiences in rediscovering joys of hearing
  • Provide relevant comorbidity education materials to friends
  • Advocate connections between fellow residents and your practice

In doing so, HHA’s Bring Precious Sounds to Life.
Within your SLC universe, how are prospective HHA’s identified?

We start with the E in PEAK Performance, Established Relationships. Within each community, which of your delighted patients reside there? From this segment, who do you feel comfortable speaking with and is someone fitting this description on next week’s schedule?

During Hearing Health Bingo and other educational presentations, who enthusiastically engages with Better Hearing, Better Living goals as caring influencers? When these interactive traits are evident, initiate upbeat conversations with the K in PEAK Performance, Kindred Spirits.

Communicate with resident, wellness or activity directors, as their stellar insights and connections are determinant.

Further, as emphasized, daily activities revolve around frontline staff with whom you must be well-aligned.
By keenly discovering HHA aspirants, successful program liftoff is in sight. Our genuine intent is to forge purposeful relationships with a cadre who will make rewarding deposits in emotional bank accounts for years to come. As always, we Start with Why.

We speak often about The Golden Rule and walking in another person’s shoes. On your next SLC visit, as conversations naturally occur, observe closely. What characterizes daily experiences? For some, it is enriching and for others, a constant struggle. For those thriving, an HHA role will be fulfilling, as they empower others. For residents having difficulty with routine activities, hearing in the dining room or socializing normally, acts of kindness can trigger life-changing dynamics. As HHA bonds deepen, between residents and with your practice, virtuous cycles result. In this day and age, doing justice with compassionate care is a thoughtful catalyst with competitive advantages.

With HHA program contours taking shape, our clinical focus, as expected, is primarily on recipients of personalized solutions and trusted advice. Taking it to the next level, what unexpected benefits might HHA’s cherish? To learn more about the volunteer spirit, be the early bird next time.
Bruce Essman
CEO
High Definition Impressions (HDI)



314.276.7392
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