Greetings!
The VMLS and VBR Board just recently approved a rules change to the broadcast email rules, effective immediately.
Coming Soon is now an approved topic for the Real Estate email list. When a property has been entered into the MLS as Coming Soon, an email can be sent one time per week during the duration of the Coming Soon period.
An additional edit was made to the approved topic of "Need" as well. This new provision prohibits the solicitation of off-MLS or MLS-exempt listings. While not directly a violation of the clear cooperation policy, any responses to these emails could be construed as public advertising and put the listing agent in jeopardy of violating MLS rules unwittingly.
As always, please do not hesitate if you have any questions.
Sincerely,
Mike Fox
VMLS Director