Why the Future of TV Business is Not a Fight Between Broadcast and Unicast
In the global TV marketplace, many are feeding on tasty, but empty, predictions of superhero-like domination of Internet delivery and the utter defeat of all forms of broadcast delivery. However, there is a cadre of smart people unifying the delivery methods that promise spectral efficiency, as well as new and future video services. The creation of an ATSC 3.0 standard to build a system that incorporates terrestrial delivery and IP distribution appears to be more attainable than once thought.
Virtual Reality: The Future of Video Entertainment or the Next Dead End?
Virtual reality is the newest immersive video technology gaining momentum in the consumer market. But some question if virtual reality, like 3D, is destined to fizzle out or whether it is a revolution in video entertainment. READ MORE.
FreeTV Alliance Seeks to Keep Free DTH Satellite Momentum Strong in Europe
The FreeTV Alliance - comprised of UK's Freesat, France's Fransat, Italy's Tivusat and Germany's HD Plus - is working hard to promote the growth of free DTH satellite services across the European continent. While Europe's TV market is fiercely competitive, free DTH satellite services appear to be more than holding their own. READ MORE.
NEW TRACKING SERVICE ANNOUNCED
Global TV Brand Licensing Study
DTC is conducting a specialized tracking study to help companies better understand the complicated value chain and complex TV brand licensing agreements currently shaping the global marketplace. On a quarterly basis, companies participating in the study will receive dependable market intelligence on the latest brand licensing agreements, estimated number of worldwide shipments, and market share by brand and licensee. Call 214.915.0930 ext. 1 to participate. Join the annual multi-client study early and receive additional consulting from our primary analysts on this project.