APRIL NEWSLETTER | 2026

COMPANY HIGHLIGHTS

Linda Varrell Honored with 2026 Crystal Heart Award for Leadership in Heart Health Awareness

We’re excited to share some great news – Broadreach founder and president Linda Varrell has been honored with the 2026 Crystal Heart Award by the American Heart Association in Maine.

The award recognizes Linda’s long‑standing leadership and commitment to raising awareness around heart health and helping improve the well‑being of communities across the state.

Read the full story and learn more about this meaningful recognition below.

Click Here to Read More

Volunteering at Maine Needs

Broadreach had another great volunteering session at Maine Needs this week!

If you didn’t know, Maine Needs is a non-profit dedicated to ensuring that no one goes without the basics. Through partnerships with the social services community, they reach students, asylum seekers, the unhoused population, newly housed, survivors of domestic violence, and those facing financial adversity.

We are so grateful to be able to help support such an amazing organization – if you’re interested in learning more or volunteering yourself, check out their website.

Thank you, Maine Needs, for all you do!

FOOD FOR THOUGHT

Marketing Is Not Public Relations — And Confusing the Two Can Cost You

“PR builds trust and protects reputational capital, while marketing drives visibility and demand.”

Marketing and public relations are often lumped together – but they’re designed to do very different jobs. In our latest blog, we unpack how each discipline works, where confusion often creeps in, and why getting the distinction right matters for long‑term success.

Explore the Takeaways

Lessons in Women’s Leadership

What does it really mean to lead – especially when the expectations aren’t always clear or equal? In this recent blog, founder and president Linda Varrell, reflect on a candid conversation about confidence, authenticity, and the importance of showing up as your full self in leadership spaces.

These are lessons that resonate far beyond one room or one moment.

Check Out the Full Article Here

CLIENTS IN THE NEWS

BrightBuilt Home Earns 2026 Maine Climate Catalyst Award for pioneering scalable, high-performance modular home design

Bangor Daily News

3/30/2026

When future homeowners come to BrightBuilt Home, they are often at a similar point in their journey: they care deeply about how their home will perform, what their home will cost to live in over time, and how their home will fit into a changing climate. They also prioritize a design and construction process that is proven, transparent, and as predictable as possible in today’s unpredictable world.

Those priorities have shaped BrightBuilt’s work from the beginning, guiding early efforts to prove how beautiful, high performance homes can be built reliably in colder climates such as New England and share this proof of concept with other designers and builders, so all could see what is not only possible but also practical and scalable...

Fish quality hub to help fishermen boost value, compete with imports

National Fisherman

3/24/2026

New England's fishing heritage runs deep — but that legacy is under pressure. Regional seafood businesses are closing or struggling to keep pace with a flood of international imports, even as local fisheries remain healthy and abundant. To help level the playing field, the Gulf of Maine Research Institute (GMRI) has launched the Fish Quality Resource Hub, a free online platform designed to give fishermen and seafood businesses practical, low-cost tools to improve product quality and increase their value in the marketplace.

The challenge is a familiar one to anyone working the docks. Modern refrigeration technology and efficient global logistics mean that fish caught halfway around the world can reach a Portland restaurant in days — erasing the geographic advantage that once gave New England fishermen a natural edge...

SERVICE SPOTLIGHT

Media Training

Confidence matters when the spotlight is on.

Broadreach’s media training helps media‑facing organizations sharpen their messaging, avoid common interview pitfalls, and better understand how reporters think—so spokespeople are prepared, poised, and effective when it counts. Interested in learning more?

Reach out to our team to discuss media training and other communications support.