|
Cassandra Chabot, Client Associate
Q: What’s one thing that always brightens your workday at Broadreach?
A: Seeing the office dogs has consistently been a highlight over the past year – having animals around leads to some pretty memorable moments.
I also appreciate our open-concept office, which makes it easy to collaborate with colleagues. The layout encourages teamwork. It lets us ask a quick question, brainstorm ideas, or talk through a challenge, and feel like support is always just a few steps away. I have never been so comfortable going to my peers for guidance, and it’s a wonderful feeling knowing everyone is available to help.
Q: What are you most excited to learn or try in your second year?
A: I'm excited to continue growing as a professional. Broadreach always supports personal development, and we constantly have opportunities to improve our abilities both on our own and together as a team. I'm eager to build my networking skills. It can feel intimidating to put yourself out there, but meeting new people is rewarding, and you never know what opportunities might come from forming connections.
I’m also looking forward to exploring how social media and public relations intersect. As the media landscape constantly evolves, online platforms are becoming increasingly important. I’m especially curious about how organic social media might increasingly play a role similar to traditional news coverage, and the ways it can help foster a sense of community.
Q: If you had to describe your first year in PR in just three words, what would they be?
A: Challenging, rewarding, and collaborative
| 
