NEWS

A Few Quick Things to Know

  • United | Philadelphia posted their best recruiting month ever! Congratulations!


  • Rick provides a snapshot of where the market is heading


  • It's not too late to join Power Up! Small group recruiting & retention sessions


  • Bullseye Cloud-Based Productivity Platform garners industry media attention


  • Buyer/Seller Roadmaps are now in Marketing Hub




This week's newsletter (5.5 min read)

Just Getting Started - Power Up! with Best Practices in Recruiting & Retention

Small group sessions to POWER UP your recruiting and retention in the last half of 2022!

If you missed the first session, it’s not too late to join the regional small group sessions held on the fourth Thursday and Friday of August and September. During these 75-minute sessions, you’ll 1) Identify areas where you need help 2) Learn strategies and tools to build your recruiting & retention program and 3) Set goals and report results.

Some tactics and skills you’ll learn:

  • Database strategies


  • Communication processes for: email, text, auto dialers, video, etc.


  • Process for drip campaigns and follow-ups


  • Scripts


  • Utilizing monthly recruiting messages provided by Marketing & Communications Team

You should have received a Calendar invite from Doug LAST WEEK for your regional group/time. Reach out to Doug with questions. 
[email protected]

United | Philadelphia Breaks All-Time Monthly Recruiting Record

The United | Philadelphia office signed 17 Agents in June. What is their secret to success? Organization and teamwork! Regional VP, Rick Molner, shared some of their tactics.

  • Job Posts placed on online job boards, like Indeed.com, Facebook, Craigslist etc.


  • Clear and consistent process for recruiting communications:

    • Initial email to target list

    • Initial text to individuals

    • Call Agents directly

    • Follow-up email with a personal video message from Rick if call goes unanswered

    • Facebook/Instagram Targeted Ads to recruiting lists

    • Consistent automated email drip campaigns to target list (to keep in front of Agents)


  • Teamwork: Rick’s team has assigned roles for the recruiting process from start to finish. 1) Promotion/Awareness campaign 2) Direct Agent outreach 3) Agent follow-up 4) Setting interview appointments 5) Conducting the interview 6) Post-interview follow-ups 7) Re-engagement campaigns

Why it matters: No matter which components you put into action, a clear, consistent process plus teamwork equals a successful recruiting program.


Congratulate Rick and his Team here

United's Bullseye Cloud-Based Productivity Platform in the News!

In this recent podcast, RealTrends Editorial Director Tracey Velt, talks to Senior Real Estate Reporter, Matthew Blake, about proprietary platforms vs. third-party tech and highlights United’s Bullseye Cloud-Based Productivity Platform.


CLICK HERE

Market Update with Rick

Existing home sales numbers reflect a housing market moving toward a more normalized market. Unit sales across the country declined 14% since May and 5.4% YOY. This, in time, will definitely make home price acceleration return to more sustainable levels. As of now, prices are up on a YOY basis a little over 13%.

  • Inventory is rising in almost all of our markets around the country. We now have a 3 month supply of inventory (last year it hovered around 1 1/2 months). Markets are considered "normal" and balanced when we are at 4-5 months of available inventory. 


  • These trends are a reflection of mortgage rate increases reducing demand.

Be aware: ALL of the closed sales reporting is a lagging indicator of what's going on. The rising inventory, extending days on market and pending sales units coming down are a leading indicator of where the market is headed.

WHAT TO DO:


1)     Coach all of our Agents to increase their prospecting dramatically.


2)     Make sure we adapt fast and adjust our advice to sellers on home prices.

Note: Many listings are currently still on market at a price that reflects the old market (last year) and need to be reduced to get ahead of the softening market. A listing that stays on market now will very likely sell for less in coming months!


3)     Regarding your goals in net sales force growth...basically the same story. This IS the market that will have agents looking for a company that has:

  • Better compensation plans


  • Better connected and supported company


  • Strong, high-integrity and caring culture


  • Great – no-cost tools and services



Let's dramatically increase our recruiting efforts!

New in Marketing Hub! Showcase Expertise and Build Trust with Buyer and Seller Roadmaps

From the first meeting to closing, our Buyer and Seller resources provide clear direction and a guiding hand for each step in the transaction process.

  • Gives clarity and confidence to clients, letting them know “who does what” in each step of the transaction


  • Demonstrates the marketing firepower United brings to the table to professionally represent their property


  • Showcases United’s credit repair services if buyers need assistance qualifying for a loan


  • Puts clients at ease with an Agent-expert they can trust

Why it matters: The Buyer and Seller Roadmaps position Agents as real estate experts and fiduciaries, demonstrating their depth of knowledge and training they have received to fully understand both sides of the transaction.


Download Now


Welcome to Our Newest United Agents!

Great work! Your recruiting efforts helped new and experienced Agents Find Their Freedom®.

Meet Our New & Returning United Agents via Bullseye Broker Productivity Platform

Welcome Your Office's New Agents and Share via Social Media

Did You Know? Your Bullseye Marketing Hub houses templates you can customize to welcome your new Agents? Search "Welcome" in Your Marketing Hub

RECRUITMENT & RETENTION TOOLS

August Recruitment Message
Look for the Value When Looking at Brokers

Show your prospective Agents that they can grow their business with free education and stop paying for training that earns their broker more income. View the message below to assist with your recruiting efforts and attract more Agents.

View a PDF of the email, visit your preferred email platform, Bullseye Recruiting and Retention Tool or access the HTML code via Bullseye Broker Productivity Platform

Search File Name: August 2022 Recruitment Message
For optimal open rates, we recommend deploying Thursday, August 4

EXCLUSIVE EDUCATION

Mergers & Acquisitions Workshop
*Franchise Brokers & Owners Only
Monday, August 15 - Wednesday, August 17 | Dallas, TX

Please look out for an email from Rick Haase with your invitation to join us in Dallas.


To RSVP or request a copy of the email invitation, please email Berta Alili at [email protected]

Thank you for reading. See you next week! ❤️

To learn more about Bullseye programs, market updates and upcoming education: Visit Bullseye Cloud-Based Productivity Platform

Looking for Additional Training or Miss a Previous Session?

Questions? Contact United Support

Chat with us @ Bullseye-Platform.com

[email protected]

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