What hours should a retail store
be open in a small town?
Setting the right business hours
is one of the many essential factors for the success of small business. Are you puzzled on which days and hours you need to be open? If you are, you are not alone, many other small business owners have the same question.
Although no one can give you the exact answer, here are some guidelines which may help you to figure out the best hours for your specific business.
Different times of day mean different customers
, so think about who you are targeting and what the nature of your product/service is. Research results shows,
- Morning shoppers are older, unemployed, non-time pressured people, they are usually variety seekers, families with small children, and more women than men.
- Afternoon shoppers are more youngsters and young adults, or those who have no small children. They don’t have time-pressure, and they look for a new experience.
- Evening shoppers are more often busy and ‘time-pressured’ people.
Consider the Advice from “Experts”.
Experts suggested that most of all retail sales happen after 6 pm while 11 am – 5 pm on Saturday and Sunday are the best money making times for retail.
Do your own research
to decide the best hours for your business. And the easy way is to collect sales by hours.
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