Here's a sampling of what's going on with our clients and staff:

Stevens & Stevens Business Records Management recently shared their expertise with Tampa Bay Business Journal readers in the article “ 5 ways businesses can better manage their records.”

 

The Bellin Women’s Half Marathon & Pink Pumpkin 5K is right around the corner! If you’re looking for a fun and empowering event, sign up for the race, which takes place October 5.

 

 Have you flown GRB lately? If you answered yes, you’re not alone! Passenger traffic at Green Bay Austin Straubel International Airport (GRB) continues to grow as new flights and capacity is added by the major airlines. The latest numbers, for June 2019, show that passenger traffic was up 15.2% over June of 2018. This comes on the heels of a 14.6% increase in May.

 

A ship from Egypt recently made its way into the Port of Green Bay. The Andean exported 18,000 tons of road salt from Egypt. It's the first time an international saltwater vessel of this size has been to the Fox River Terminals dock.

 

The Burger Fest and Hot Air Balloon Rally events in Seymour, Wis. were a big success with 17,000 attendees! Seymour, the Home of the Hamburger, has been celebrating the creation of the burger with this unique burger-themed festival for 31 years.

 

Stay tuned for season 3 of The Real Deal podcast, brought to you by the International Business Brokers Association (IBBA). After two great seasons of educational and entertaining content, the third season is sure to bring more of the same. Premiering this fall!

Menominee Indian School District Superintendent Wendell Waukau recently shared his district’s approach to trauma informed care in education at an event organized by Wisconsin’s 8 ^th District Congressman Mike Gallagher.

The Wisconsin CASA Association delivered its first suitcases for the My Stuff, My Bag campaign to children in need in Brown and Barron Counties.

This fall, L&F’s Susan Finco will be providing media and interview training for the national Scientific Societies conference in Texas.

The National Shrine of Our Lady of Good Help will celebrate the 160th anniversary of the Blessed Mother’s apparition in October, including special events and guest speakers during its 9-day National Novena.

This year marks the 60th anniversary of the St. Lawrence Seaway, the longest deep-draft navigation system in the world.

Pretty much anyone can post a photo or video, along with some text, and say they know how to do social media. And, to a degree, they’d be correct; they do know how to post items on social media.

However, it’s one thing to know how to do social media. It’s entirely different to know how to do it successfully.

Think about it this way. Thousands of posts show up on our news feeds every day. So, what is it that gets you to stop from scrolling through them and react to a certain post while completely ignoring others? Is it a photo of something unusual or colorful? Did the action of a video catch your eye? What about the text in the post?

These “thumb stopping” posts don’t happen by accident. They are the result of a carefully planned strategy to target you.

It begins using a strategic approach to understand just who your audience is, what they are interested in and then identifying how you can provide value to their lives. Businesses that do social media well leave none of this to chance or guesswork. They do their homework and develop a detailed profile of who their customer and potential customers are, what they “need” and then create content driven to fill that need.

Some companies have it easier than others such as Starbucks, Lego or Coca Cola. They spend significant capital developing their brand long before social media existed, so for them, sharing value through online posts is a natural extension of what they do.

They still need to work at it though, and even the greatest brands get it wrong once and a while. Remember this misstep from Cinnabon?

Yes, they may have had good intentions, but it did not sit well with the public. It received significant backlash, and the post was quickly deleted but not before the damage had been done.

For most companies, building an online brand isn’t as easy. It takes dedication and a well-thought out approach, You want it to be a natural extension of your brand, not something contrived just so you can say you’re doing social media.

Most importantly, always keep in mind that social media is about them, not you, so make your content worth the investment of your audience’s time.