Issue No. 1007
December 2013
Bugle Calls!

Bob Bugle-B-1001
Welcome to the December issue of "Bugle Calls". Our topic for this issue is "The Art of Communication Part 2".
In the November issue of "Bugle Calls", we focused on The Art of Communication: Part 1, where we explored how human beings are "wired" to communicate face-to-face.  In the information/digital age, this becomes problematic; forcing a greater emphasis on making sure the content is conveyed succinctly and without ambiguity.

But being aware of our body language and tone of voice in one-on-one conversations,  and placing extra emphasis on making sure the intent and meaning of all written correspondence is as clear as possible is only part of the communication equation. Because we as people tend to communicate with others the way we ourselves like to be communicated with, we often risk conveying the right message but in the wrong way.

In The Art of Communication Part 2", we'll explore two very different ways people prefer to be communicated with. Our understanding of how the person or group we're communicating with best learns and absorbs information relates directly to our ability to communicate effectively with them.

As always, we welcome feedback from our readers including suggestions for future topics.  We hope you find value in receiving "Bugle Calls", and encourage you to forward a copy to a friend, acquaintance or business associate so they can benefit from the information as well.

"A High Tide Raises All Boats" as the saying goes. As each of us work together and share our knowledge and experience, we and our organizations benefit.
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Warm Regards,
Bob Bugle
Bugle Media Services    Ph: 410-420-1144
The Art of Communication: Part 2

By Bob Bugle
In the November issue of "Bugle Calls", we focused on The Art of Communication: Part 1, where we explored how human beings are "wired" to communicate face-to-face.  90%+ of the information we receive and convey involves body language, facial expressions and tone of voice, with less than 10% based on the actual content of the message. In the information/digital age, this becomes problematic given that most of our communication is now electronic; forcing a greater emphasis on making sure the content is conveyed succinctly and without ambiguity.

As we all know this is easier said than done. With no body language or facial expressions to view, we're often left with attempting to determine meaning and intention from text alone.

If the message is simply a statement of fact; "The Staff meeting is scheduled for Monday at 8:00 am in the main conference room", the intent of the message is pretty clear. If however the message is "Please schedule a meeting with me next week to discuss your department's performance over the last quarter", without any further explanation many of us would be filled with mixed emotions even if we're confident our department performed well during that period of time.

December Newsletter...
Out and About


I enjoyed seeing a number of Catholic media associates at the Catholic Press Association's Eastern/Southern Regional Meeting held last month in Alexandria, VA where I was invited to conduct an Online Advertising workshop. We discussed the importance of having robust diocesan publication websites (with compelling content) as effective communications tools in 2013, and reviewed some tried and true methods for driving traffic to them. We also reviewed several banner advertising pricing models, and discussed expanding revenue opportunities for Online Advertising on a Regional and National level. The feedback received was very positive.


I hope to see many of you at the Catholic Media Conference coming up in June 18-20, 2014 in Charlotte, NC  where I've been invited to conduct an expanded version of the Online Advertising workshop, the working title of which is "Diocesan Publication Websites and the New Evangelization". We'll review a number of findings from the 2012 CARA study on Catholic New Media Use in the U.S., and discuss the importance of Ad Sales (done correctly) as a means of generating the incremental revenue necessary to help fund the Church's  evangelization efforts both Online and in Print. I'm hoping to be able to announce one and possibly several guest speakers to assist in the presentation by the time the January issue of Bugle Calls is released.


See you in Charlotte! 


Best wishes to everyone for a Joyous Christmas and a Healthy and Prosperous 2014!


Bob Bugle

In This Issue:
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The Importance of Communicating Clearly
The Importance of Communicating Clearly - Karyn Buxman
- Karyn Buxman
Communicating clearly is a vital part of any given relationship be it at home or in the workplace. In this episode of Primeau TV, Karyn Buxman stresses the importance of communication in general, all while keeping with her lively spirit of laughter and humor.  
Communicating Clearly at Work 

From WikiHow,
Edited by Corporate Coach

GroupThe key to any successful business is communication. As soon as this breaks down, efficiency falters, morale slips and standards fall. Therefore, if you want to grow as a company or an individual, sharpening up your workplace communication is essential.

1) Here we will take you through just a few of the ways you, as an individual, can improve communication and remove any pre-existing obstructions.
Determine the correct Mode of Address. Each situation requires a different mode of address. You wouldn't speak to a director in the same way that you might with friends in a social situation, so ensure that all lines of communication are open. Within the workplace, most people expect a relatively professional level of discussion. Fall short of these expectations and you could either change the dynamic within the team, or be viewed as uncaring or unprofessional. So maintain your ability to be personable and speak to those at all levels, while also understanding when it's time to sharpen up. Effective communicators are often chameleons, being able to seamlessly move from one situation to another without breaking stride. It's not always easy, but then again, if it was, we would all
20 Ways to Communicate Effectively With Your Team

From Small Business Trends,
by Valentine Belonwu

It is imperative in a leadership role  that you communicate effectively. An age old aphorism goes, "It's not what you say, but how you say it." Communication is what separates a poor leader from an exceptional one. Having effective communication skills is the key to good leadership.

When you communicate well with your team, it helps eliminate misunderstandings and can encourage a healthy and peaceful work environment. Efficient communication with your team will also let you get work done quickly and professionally.

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